Manages the entire product life cycle for certain product(s) (e.g., hardware, software, wireless, web products, medical devices, etc.) from planning to execution to support the organization's strategy and objectives. Develops and directs marketing programs for a significant product or product category. Compiles and evaluates research on the market's product requirements and identifies enhancements to current features and functionality. Establishes marketing strategies, including product direction, advertising, packaging, pricing, expense budgets, profit plans and future product development, to manage a product or product category's life cycle. Interfaces with engineers, designers, suppliers and customers to develop product requirements and specifications. Prepares and coordinates product introductions and updates.
Job Summary
The Electronics Solutions division of Nordson delivers cutting-edge engineering and applications excellence to the world’s semiconductor, automotive electronics, printed circuit boards and precision assembly manufacturer with innovative fluid dispensing and surface treatment solutions. As part of the Growth and Strategy group for this $250M++ division, the Technical Product Manager (TPM) is responsible for the development, and performance of a product line.
The TPM oversee the product’s lifecycle, from conception (working with Market Manager and New Product Development Engineering) to discontinuation. This may include supervising Product Line Specialists who are located in the factory/manufacturing sites where the product is made. The TPM provides leadership within the organization to ensure competitiveness of assigned products and development of strategies to grow revenue profitably.
Essential Job Duties and Responsibilities
- Using the NBS Next Phase Gate process in the development of new products, provide leadership in Phases 0-2 i.e. #0 Project Request; #1 Planning/Feasibility; #2 Proj Requirements where clear technical and commercial requirements are articulated and documented for NPD Engineering.
- Collaborates with cross-functional teams in Sales, Operation, Marketing and NPD, to ensure successful product launches and iterations with messaging, marketing collateral, sales tools and aids for sales force.
- Continuously analyze market trends and customer feedback to identify opportunities of growth and improvement for existing products.
- Lead cross-functional efforts for creating competitive offerings.
- Maintain and communicate internally the competitive landscape of our market/products
- Build internal knowledge of the competitive landscape by supporting MEKKO updates.
- Develop and maintain tools/processes to collect the latest competitive information and analyzing data to advise on pricing, strategies, future opportunities, etc.
- Produces competitive analysis materials comparing product with its key competitors for features and pricing in different geographies
- Lead quarterly competitive reviews/updates
- Participates in development of market share assessment and price/performance positioning as needed for existing and new products
- Monitor customer satisfaction and contribute to Operations/Sustaining Continuous Improvement projects, Quality and Cost of Poor Quality programs, etc.
- Leads NBS Next Simplification efforts on product lines to ensure progress towards Leadership Level Performance.
- Other duties may be assigned as required.
Education and Experience Requirements
- Bachelor's degree and mechanical or electrical engineering is a plus
- Seven to ten years experience in product or market management role. Demonstrated ability to lead growth initiatives and provide guidance to the company about investment opportunities.
- Possess a highly developed attention to detail with strong organizational and project management skills
- Five years experience people management with proven track record at industrial manufacturing environment
- Thorough and accurate, good analytical skills, problem solver, team oriented individual
- Excellent verbal and written communication skills
- Business acumen and the ability to effectively present the organization and its products
- Establish credibility, rapport, respect, and trust throughout the Division, be viewed as a team player, and work effectively in a dynamic, fast paced environment
- High proficiency with Microsoft Office – Excel, PPT etc.
- Knowledge of SAP a plus
Preferred Skills and Abilities
- Experience in a similar role supporting capital equipment for the electronics industry.
- Understanding of electronics manufacturing industry. Knowledge about dispensing industry is a plus.
- Effective matrix style management capabilities.
- Ability to multi-task and effectively manage daily tasks
- Ability to bring positive change; detail oriented; leading by example
- Resides in India and must be able to travel internationally
- Fluent in English and other Asian languages
Working Conditions and Physical Demands
Office environment. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
Travel Required
Estimated 45%
Skills Required
- Bachelor's degree
- Seven to ten years of experience in product or market management
- Five years of people management experience in an industrial manufacturing environment
- Strong organizational, project management, analytical, problem-solving, verbal, and written communication skills
- Business acumen and ability to present the organization and its products effectively
- High proficiency with Microsoft Office, including Excel and PowerPoint
- Mechanical or electrical engineering background
- Knowledge of SAP
- Experience supporting capital equipment for the electronics industry
- Understanding of the electronics manufacturing industry
- Knowledge of the dispensing industry
- Matrix-style management experience
- Residence in India and ability to travel internationally
- Fluency in English and other Asian languages
Nordson Corporation Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Nordson Corporation and has not been reviewed or approved by Nordson Corporation.
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Retirement Support — The 401(k) features automatic enrollment at 6%, a 50% match on up to 6% of pay, and an additional 3% company contribution for eligible U.S. employees even without employee contributions. Feedback suggests this retirement structure is above what many mid-size manufacturers offer.
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Leave & Time Off Breadth — Paid holidays and a typical year-end shutdown between Christmas and New Year’s at many U.S. locations expand time off beyond standard PTO. Feedback suggests this shutdown is a distinctive work-life perk, though availability can vary by site or business unit.
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Wellbeing & Lifestyle Benefits — Volunteer release time and a 3:1 charitable gift-matching program are offered alongside recognition programs, tuition assistance, and community initiatives. Feedback suggests these elements add value beyond core insurance and PTO.
Nordson Corporation Insights
What We Do
Nordson is a team of 7,300 global employees thriving in an environment where they are supported and encouraged to be their best. Working side by side, we build meaningful connections with each other and our customers. Together, we deliver products that are solutions, and they’re likely touching your life every day. Have you ever changed a diaper? Opened a box of cereal? Used a smart phone or driven a car? Then we’ve already met. At Nordson, we take pride in being an outstanding corporate citizen and strongly believe in sharing our success with the communities where our employees live and work. Whether you’re working in one of our labs, offices or manufacturing facilities, your efforts will enable our customers to succeed and our company to continuously improve and grow. We engineer, manufacture and market differentiated products and systems used for precision dispensing and processing in a variety of end markets, from packaging to transportation and medical to electronics. Founded in 1954, we operate under the values of integrity, respect for people, customer passion, energy and excellence. Nordson is headquartered in the United States in Westlake, Ohio, and has direct operations in more than 30 countries to support our products and systems with application expertise and a direct global sales and service organization
