Manager, Product Management - Website Strategy

Posted 15 Days Ago
Be an Early Applicant
Waltham, MA
132K-182K Annually
5-7 Years Experience
Sales • Software
The Role
Lead the website experience team at ZoomInfo, developing and executing a strategic roadmap to drive user engagement and business growth through optimized digital experiences. Responsible for defining product life cycle, user stories, acceptance criteria, and collaborating with cross-functional teams to deliver high-quality website experiences. Analyze website performance and engage with stakeholders to gather market insights.
Summary Generated by Built In

At ZoomInfo, we encourage creativity, value innovation, demand teamwork, expect accountability and cherish results. We value your take charge, take initiative, get stuff done attitude and will help you unlock your growth potential. One great choice can change everything. Thrive with us at ZoomInfo.


We see our Website as a product with all the intricacies that involve owning, defining, analyzing, strategizing, and executing on that strategy. We're looking for a strategic and creative Manager to lead the website experience team at ZoomInfo. This role is responsible for developing and executing a roadmap that drives user engagement and business growth through high-quality, optimized digital experiences. The ideal candidate will have a strong understanding of web best practices and experience in optimizing user engagement and conversion.

What You’ll Do:

  • Lead a team of Product Managers, responsible for the web experience, engagement, and conversion
  • Develop and oversee a strategic roadmap that supports business growth and product offerings
  • Define and own the product life cycle: From market research to scoping and requirements definition, UI and UX, KPIs, and working with the R&D teams
  • Define requirements, user stories, and acceptance criteria for product functions and features
  • Drive the overall site experience by aligning messaging and user journeys with product and business objectives
  • Ensure the website is optimized for user engagement and conversion
  • Collaborate with designers, developers, and marketers to deliver high-quality website experiences
  • Analyze website performance using data analytics to identify growth opportunities and drive strategy
  • Establish clear requirements, user stories, and acceptance criteria
  • Utilize adoption metrics, usage data, and business outcomes to gauge the impact of initiatives
  • Engage with sales, marketing, and users to gather market insights and feedback
  • Provide leadership and mentorship to the product management team, fostering a culture of innovation and continuous improvement

What You’ll Bring:

  • Minimum of 5-7 years of product management/marketing experience within a tech-focused environment
  • 2-3 years of experience leading and managing teams
  • Experience in web strategy and optimization
  • Excellent eye for UI and Customer experience, and for the supporting concepts and methods.
  • Passion to explore and understand customer needs, discover different solutions, and deliver high-quality products in a fast-paced, dynamic environment
  • Deep familiarity with the tools and methods of working with R&D and designers in an Agile environment
  • Strong understanding of web best practices and optimization techniques
  • Skilled in developing roadmaps and strategic objectives based on data analytics and industry trends
  • Proficiency in using analytics tools, user interviews, surveys, and usability testing to inform decisions
  • Understanding of SEO best practices and content optimization technique
  • Excellent communication skills, both with clients and within the organization
  • A quick learner who is adaptable and thrives in a fast-paced environment

#LI-AP3 #LI-Hybrid

Actual compensation offered will be based on factors such as the candidate’s work location, qualifications, skills, experience and/or training. Your recruiter can share more information about the specific salary range for your desired work location during the hiring process. We want our employees and their families to thrive.

In addition to comprehensive benefits we offer holistic mind, body and lifestyle programs designed for overall well-being. Learn more about ZoomInfo benefits here.

Below is the US base salary for this position. Additional compensation such as Bonus, Commission, Equity and other benefits may also apply.

$132,000$181,500 USD

About us: 

ZoomInfo (NASDAQ: ZI) is the trusted go-to-market platform for businesses to find, acquire, and grow their customers. It delivers accurate, real-time data, insights, and technology to more than 35,000 companies worldwide. Businesses use ZoomInfo to increase efficiency, consolidate technology stacks, and align their sales and marketing teams — all in one platform. 

ZoomInfo may use a software-based assessment as part of the recruitment process. More information about this tool, including the results of the most recent bias audit, is available here.

ZoomInfo is proud to be an Equal Opportunity Employer.  We are committed to equal employment opportunities for applicants and employees regardless of sex, race, age, color, national origin, sexual orientation, gender identity, marital status, disability status, religion, protected military or veteran status, medical condition, or any other characteristic or status protected by applicable law. At ZoomInfo, we also consider qualified candidates with criminal histories, consistent with legal requirements.

The Company
Bethesda, MD
2,264 Employees
On-site Workplace
Year Founded: 2000

What We Do

Our platform empowers business-to-business sales, marketing, and recruiting professionals to hit their number by pairing best-in-class technology with unrivaled data coverage, accuracy, and depth of contacts. The company’s large and diversified customer base consists of over 20,000 customers from global enterprises, mid-market companies, and small businesses. On June 4, 2020, ZoomInfo became a publicly traded company, listing on Nasdaq as one of the largest technology initial public offerings of the past decade. Headquartered in Vancouver, Washington, ZoomInfo employs over 1,300 employees and has offices across the U.S. and in Israel. The company has been named a top place to work by Fortune, The Boston Globe, Inc., and numerous regional publications, and it has been recognized as one of the best software products by G2, a leading reviews publication for B2B solutions.

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