Job Posting Title:
Manager Product Management - Content Strategy & IntelligenceReq ID:
10154167Job Description:
Job Summary
At The Walt Disney Company, the Disney Experiences Technology team creates world-class immersive experiences for the company's premier vacation brands, including Disney Parks & Resorts worldwide and Disney Signature Experiences.
Within Disney Signature Experiences, the Disney Cruise Line team delivers end-to-end digital and physical experiences for both Guests and Cast Members. This includes leading technology initiatives across the fleet, supporting core platforms, the Disney Cruise Line website, and the Disney Cruise Line Navigator mobile app, while serving multiple lines of business both shoreside and onboard. As Disney Cruise Line continues its rapid fleet expansion, delivering accurate, timely, personalized, and scalable content has become a critical business capability.
The Manager, Product Management leads the product strategy, roadmap, and execution for Disney Cruise Line's enterprise content ecosystem. This role is responsible for transforming how content is created, governed, measured, and delivered across web, mobile, onboard experiences, and guest communications. This leader will guide a multi-year Content Modernization program that simplifies authoring, strengthens governance, enables AI-assisted workflows, and improves the quality and consistency of content throughout the guest journey.
As the product leader within the Commercial Data organization, this role establishes the standards for content as a strategic enterprise asset by defining reusable content models, governance practices, metadata standards, and measurement frameworks that enable data-informed content decisions.
Success will be measured by the ability to:
- Deliver a modern enterprise content platform that supports Disney Cruise Line's growing fleet and evolving guest experiences.
- Improve publishing efficiency while increasing content quality, reuse, governance, localization, and operational scalability.
- Enable data-informed content decisions through behavioral analytics, guest feedback, experimentation, and operational insights.
- Build and develop a high-performing product organization focused on customer outcomes, continuous discovery, and measurable business value.
Responsibilities
- Define and own the vision, strategy, roadmap, and investment priorities for Disney Cruise Line’s enterprise content ecosystem.
- Lead the multi-year Content Modernization program to transform legacy publishing capabilities into a scalable enterprise content platform.
- Drive product discovery and prioritization, balancing innovation, operational excellence, compliance, localization, technical sustainability, and business value.
- Establish enterprise content governance standards, including reusable content models, metadata, taxonomy, content lifecycle management, and AI governance to ensure consistency, quality, and scalability.
- Advance AI-enabled content capabilities by identifying opportunities for intelligent authoring, metadata generation, taxonomy automation, personalization, and quality assurance.
- Partner with Data & Analytics teams to leverage behavioral analytics, Guest feedback, experimentation, and operational insights to inform content strategy, product decisions, and continuous improvement.
- Define and measure product success through KPIs that track content effectiveness, publishing efficiency, platform adoption, and business outcomes.
- Lead and develop a high-performing team of Product Managers and Content Specialists while fostering a culture of customer focus, accountability, and continuous learning.
- Manage the product portfolio, including investment planning, budgets, forecasting, resource allocation, vendor partnerships, and execution against strategic objectives.
- Communicate product strategy, roadmap progress, priorities and risks to executive leadership, ensuring alignment across technology and business organizations.
Qualifications
- Bachelor's degree in a related field or equivalent experience in Product Management, Digital Experience, or related disciplines.
- Must have 8+ years of Product Management experience delivering enterprise digital platforms, customer-facing products, digital experiences, content platforms, or data-driven products.
- Must have 3+ years of people leadership experience managing Product Managers or equivalent experience leading large cross-functional product initiatives within a matrixed organization.
- Experience defining product vision, roadmaps, investment priorities, and outcome-based strategies.
- Working knowledge of modern content management concepts, API-first architectures, structured content, or enterprise digital platforms.
- Must have experience using customer insights, behavioral analytics, operational metrics, and business outcomes to prioritize product investments.
- Must have experience with enterprise content governance and global localization, including translation workflows and machine translation.
- Strong executive communication and stakeholder management skills across technology and business organizations.
Preferred Qualifications
- Master's degree or equivalent experience.
- Experience leading enterprise content platform or CMS modernization initiatives.
- Experience with structured content, metadata, taxonomy, localization, or content governance.
- Experience with enterprise CMS platforms such as Adobe Experience Manager, RWS Tridion, Sitecore, Contentful, or similar technologies.
- Experience with AI-enabled authoring, content automation, translation, personalization, or intelligent content workflows.
- Experience in travel, hospitality, entertainment, media, e-commerce, or other customer-centric digital businesses.
- Knowledge of accessibility (WCAG), SEO, experimentation, and customer journey optimization.
- Experience leveraging customer feedback, contact center interactions, surveys, behavioral analytics, and digital insights to improve customer experiences.
- Experience governing content schemas as reusable data products for editorial, API, and analytics consumers.
Job Posting Segment:
DX TechnologyJob Posting Primary Business:
Disney Signature ExperiencesPrimary Job Posting Category:
Product ManagementEmployment Type:
Full timePrimary City, State, Region, Postal Code:
Celebration, FL, USAAlternate City, State, Region, Postal Code:
Date Posted:
2026-07-28Skills Required
- Bachelor's degree or equivalent experience in product management or related field
- 8+ years product management experience, including 5+ years delivering complex technical products or enterprise platforms
- 3+ years of direct people management within Agile product teams or equivalent matrixed leadership experience
- Strong technical fluency in modern software architectures including APIs (REST, SOAP, JSON), microservices, distributed data systems, and containerization technologies
- Deep experience across the full software development lifecycle (SDLC) and translating technical capabilities into business value
- Strong analytical and data-driven decision-making skills using product analytics, KPIs, monitoring, and operational metrics
- Experience with experimentation and experience analytics including A/B testing and behavioral analysis (eg. Contentsquare)
- Experience with tools such as Jira, Confluence, GitHub, Splunk, Axe DevTools, Adobe Analytics, Snowflake, Tableau, LaunchDarkly, Contentsquare, MyPPM, Smartsheet, and emerging AI-enabled product/analytics tools
- Excellent communication, storytelling, and stakeholder leadership skills across distributed and international teams
- Proven ability to forecast and manage budgets, financial planning, and resource allocation
- Ability to navigate complexity, resolve conflicts, negotiate priorities, and drive cross-functional alignment
- Graduate degree in a related field
- Familiarity with financial reporting, reconciliation, SOX controls, and payment/fraud controls
- Familiarity applying AI/ML to personalization, predictive analytics, or content optimization
- Experience with Disney technology platforms (eg. Seaware, GAM, Profile/F&F, Adaptive Payment Platform)
- Knowledge of digital marketing performance, SEO, social media campaign measurement, and media attribution models
The Walt Disney Company Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The Walt Disney Company and has not been reviewed or approved by The Walt Disney Company.
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Pay Growth & Progression — Recent union agreements raised wage floors for large groups of park cast members—e.g., Disneyland’s $24/hour minimum rising to $26 over the contract and Walt Disney World’s path from $18 toward about $20–$20.50 by 2026—signaling upward movement in hourly pay. These steps are described as meaningful improvements for many frontline roles.
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Healthcare Strength — Company materials outline medical, dental, and vision coverage for many full‑time roles, wellness resources, and (in Central Florida) access to Centers for Living Well clinics and pharmacy. References to mental‑health support and paid time off reinforce a strong core health offering.
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Wellbeing & Lifestyle Benefits — Complimentary theme‑park admission and discounts on hotels, dining, merchandise, and recreation are positioned as signature perks. Education support through Disney Aspire adds notable lifestyle value for eligible hourly employees.
The Walt Disney Company Insights
What We Do
The Walt Disney Company is a leading diversified international family entertainment and media enterprise that operates through segments including entertainment, sports, and experiences.
