The Role
The PR Manager will execute media campaigns, manage influencer programs, and support brand storytelling, ensuring visibility and relevance in the UK and EMEA markets.
Summary Generated by Built In
About the Company
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys, Naturium, high-performance, biocompatible, clinically-effective and accessible skin care, and our newest brand, rhode, a line of curated skincare essentials, formulated for a variety of skin types and needs with high performance ingredients, it’s a daily routine that nourishes your skin barrier over time.
In our Fiscal year 25, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 26 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last six fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.
Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us
Title: PR Manager
Status: Full-time, Permanent
Department: Marketing
Location: London
Reporting to: Director, Marketing, International
Position Summary
We’re looking for a PR Manager to support e.l.f. Beauty’s PR and influencer efforts across the UK and EMEA. This role will focus on executing earned media campaigns, managing influencer programs, and supporting brand storytelling, ensuring e.l.f. maintains strong visibility and relevance in the market.
You’ll work closely with internal teams and agency partners to deliver press coverage, influencer engagement, and campaign support, combining creativity with a practical, results-driven approach.
Key Responsibilities
Communications & Media
Support the development and execution of PR campaigns aligned with brand objectives.
Build and maintain relationships with UK beauty, lifestyle, and business media.
Coordinate press outreach, product launches, and influencer activity.
Campaign & Influencer Support
Assist in managing influencer programs: identifying talent, coordinating content, and tracking performance.
Collaborate with Social, Creative, and Brand teams to deliver integrated campaign support.
Support agency partners to ensure campaigns are delivered on time and on brief.
Monitoring & Reporting
Track and report on PR and influencer campaign performance, including media coverage, engagement, and earned media value.
Conduct basic competitor and category monitoring to support strategy.
Requirements
3–5 years’ experience in PR, communications, or brand marketing, ideally in beauty, fashion, or lifestyle.
Experience managing media relations and influencer programs in the UK.
Strong organizational, communication, and stakeholder management skills.
Creative, collaborative, and comfortable working in a fast-paced environment.
Passion for beauty, innovation, and e.l.f.’s mission to make quality beauty accessible.
This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.
e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice (www.elfbeauty.com/us-job-applicant-privacy-notice) for how your personal information is used and shared.
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The Company
What We Do
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Celebrating the beauty of every eye, lip and face is fundamental to our DNA. It’s in our name and inspires us as a company. We are committed to creating a culture internally – and in the world around us – where all individuals are encouraged to express their truest selves, are empowered to succeed and where we do the right thing for people, the planet and animals.
Our deep commitment to inclusive, accessible, cruelty-free beauty has fueled the success of the e.l.f. Cosmetics brand online and at retail since 2004. With the 2020 acquisition of the pioneering clean-beauty brand W3LL People, and the new lifestyle beauty brand Keys Soulcare created with Alicia Keys, we continue to strategically expand our portfolio with brands that support our purpose and values. Our brands are widely available online, and at leading beauty, mass-market, and natural specialty retailers.
