Unilever is seeking a culturally fluent, creatively driven Associate Manager of PR, Influencer & Digital Capabilities to lead earned storytelling, creator partnerships, and next-generation PR systems for Knorr. This role sits at the intersection of culture, creativity, and capability. It is an opportunity to shape how Knorr earns attention, relevance, and love — not just through great ideas, but through smarter systems that scale impact over time. In this critical hybrid (creative leader + system builder) role, you will shape how Knorr shows up in culture to drive relevant conversation and brand love through breakthrough earned moments, always-on influencer strategy, and scalable new models.
The ideal candidate brings sharp creative instincts, strong operational rigor, and a builder’s mindset. The individual must be able to deliver culturally resonant PR and influencer work today while testing and scaling the digital capabilities that will define how the brand wins tomorrow.
The role is an individual contributor, operating with significant autonomy and influence, and partnering closely with agency teams, cross-functional stakeholders, and leadership.
Location: Hoboken, NJ (Hybrid)
Key Responsibilities
Public Relations & Earned Storytelling
Day to day lead Knorr’s earned media strategy, driving cultural relevance, conversation, and impact through proactive storytelling and press engagement.
Architect earned-first narratives and moments that elevate Knorr within food, lifestyle, culture, and broader consumer conversations.
Build and maintain strong relationships with media and cultural voices that align with Knorr’s brand and ambition.
Partner with agencies to deliver standout press moments, launches, and cultural activations that increase share of voice and buzz.
Own local issues management for Knorr, managing crises directly with agency partners and ensuring timely, brand-appropriate response.
Influencer & Creator Marketing Support
Integrate influencer storytelling tightly with PR, earned moments, and social-first creative not as a bolt-on, but as a core amplifier.
Establish and manage measurement and ROI frameworks for influencer activity, ensuring work drives meaningful brand and business outcomes.
Support end-to-end influencer strategy for Knorr including always-on presence and key tentpole moments
Digital Capabilities, Innovation & New Models
Act as a capability builder for Knorr — testing, learning, and scaling new models across PR and content strategy
Develop playbooks, frameworks, and best practices that can be consistently applied to improve speed, quality, and impact.
Bring a systems mindset to earned and influencer work — improving how ideas move from concept to cultural moment.
Collaborate with global team on Digital capabilities and new model role out developments and deployment
Agency & Cross-Functional Partnership
Lead and inspire PR and influencer agencies, setting clear expectations, holding accountability, and pushing for creative and strategic excellence.
Partner closely with brand, media, insights, and demand creation teams to ensure earned and influencer efforts are fully integrated into broader plans.
Serve as a strong thought partner internally — bringing cultural intelligence, creative POV, and performance rigor to the table.
Required Qualifications
Bachelor's degree (Preference in Marketing or similar)
4+ years of experience in PR/earned communications (Influencer marketing a plus)
Proven ability to deliver culturally resonant PR work that drives impact.
Strong understanding of the evolving media landscape, creator economy, and social-first storytelling.
Demonstrated experience owning measurement, ROI, and performance frameworks.
Interested in learning and leading the evolving new technologies
Experience managing agencies with clarity, confidence, and accountability.
Curious, builder-minded, and energized by testing what’s next.
Pay: The pay range for this position is $86,000 to $ 129,120. Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.
Bonus: This position is bonus eligible.
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At Unilever, inclusion is at the heart of everything we do. We welcome applicants from all walks of life and are committed to creating an environment where everyone can thrive/succeed. All applicants will receive fair and respectful consideration, and we actively support the growth and development of every employee.
Unilever is an Equal Opportunity Employer/Protected Veterans/Persons with Disabilities.
For more information on your federal rights, please see Know Your Rights: Workplace Discrimination is Illegal
Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.
If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at [email protected]. Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment Monday through Friday during normal business hours at establishment.
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What We Do
Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Our portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann’s and Omo, alongside trusted local names and innovative-forward thinking brands like Ben & Jerry’s, The Dollar Shave Club and Dermalogica. Every individual here can bring their purpose to life through their work. Join us and you’ll be surrounded by inspiring leaders and supportive peers. Among them, you’ll channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we’ll work to help you become a better you.
