Manager Platforms - Web Analytics

Business Overview 

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com.

Position Summary

We are looking for a Manager, Website Analytics to join our team! We are looking for ambitious, analytical, hands-on problem solver who can manage multiple projects. This individual should have a strong interest in granular reporting and impactful storytelling. 

The position also requires the ability to understand the strategic communications needs of the client and align these needs to the day-to-day issues of data and reporting.  It is also important to understand and have hands on experience with website analytic platforms as well as understand the strategy behind impactful analytic insights. 

Responsibilities 

• Manage multiple projects and adhoc requests 

• Be part of a team and create clear path to success for analysts 

• Provide intellectual leadership and analytic creativity 

• Assist in enhancing marketing material for services 

• Participate in brainstorming sessions with planners, clients and other partner agencies 

• Experience with website analytic implementations that go beyond the out of the box setup 

• Experience transitioning from one website analytic platform to another. 

• Design and manage execution of custom analyses 

• Apply substantial amounts of independent critical thinking 

• Ensure high quality in data and analytics deliverables 

• From the analyses, uncover business opportunities 

• Work to improve automation and reduce human error in data processing and analytics 

• Work with on and offshore team members as we as other agencies on client accounts 

• Ability to take partial ownership of taxonomy and data layer services 

• Assist in scope services on perspective new business / clients 

• Support client onboarding in all phases (audit, measurement strategy, taxonomy, reporting) 

Required Skills and Experience 

• 4+ years of experience in an analytics function  

• Experience with website analytic platforms such as Google and Adobe 

• Ability to scope an analytic solution out of a vague business problem 

• Ability create measurement plans (tag values, advanced taxonomy) 

• Extensive experience presenting and interacting with clients 

• Experience managing and mentoring junior team members 

• Strong understanding of measurement and analytics, with the ability to provide meaningful insight to the client as well as internal teams 

• Proficiency in Microsoft Office Suite, with a special emphasis on Excel and PowerPoint 

• Strong interpersonal, written, and verbal communication skills and ability to work collaboratively as part of a cross-functional team 

• Comfortable actively participating and contributing in meetings with multiple stakeholders 

• Capacity for problem conceptualization and solution design through analytical thinking 

• Ability to meet deadlines 
• Experience developing a robust story that explains both the what and why of the story with actionable recommendations.  

Desired Skills and Experience  

• Experience using syndicated Analytic tools (Adobe, GA4, etc.) 

• Experience using dashboard tools (Tableau, Looker, Domo, etc.) 

• Excellent quantitative and analytical skills with the ability to draw conclusions based on data 

• Ability to investigate, analyze and solve problems as well as clearly communicate results through requirement documents independently 

• Handle multiple projects in a fast-paced environment with the ability to learn and apply new concepts and tools quickly 

• Ability to effectively work independently or a part of a team in the office or remote 

• Strong attention to detail, well organized and possesses the ability to prioritize multiple tasks 

• Excellent verbal and written communication skills, ideally comfortable in a consultative, client-facing environment 

• Proficiency in SQL (executing queries, creating / maintaining tables + views, window functions) 

If you are looking to grow within the dynamic field of website analytics are eager to learn, and ready to contribute in a collaborative team environment, we look forward to hearing from you. This role offers ample opportunity for professional growth and development in the heart of analytic innovation. 

We See You  

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.  

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.   

We See You at IPG Mediabrands. 

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days. 

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award. 

The salary range for this position is posted below.  Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.   

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [email protected].

About IPG Mediabrands 

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.