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Job Summary:
Driving digital product sales to grow revenue and profitability of PFS Digital business and its contribution to overall PFS division.
Key Responsibilities & Accountabilities:
1. Campaign / Initiatives Strategy & Execution:
- Design, launch, and manage comprehensive marketing campaigns and initiatives specifically aimed at driving digital product sales for the bank's digital banking platforms (www.hlb.com.my, hlislamic.com.my & HLB Connect App & website).
- Prepare detailed proposals and business cases, including objectives, strategies, mechanics, and budget recommendations, to secure approval for marketing campaigns and initiatives required to drive Digital User Acquisition and Engagement.
- Collaborate effectively with diverse stakeholders in the bank in delivering effective campaigns/initiatives/ journey or process enhancement that will achieve KRA targets and contribute to overall division profitability.
- Stakeholders include but not limited to UI/IX team, branches, Product Teams, Product Support, Development Team, Design Team, IT, and Group Marketing, Compliance, Legal, etc. to ensure seamless campaign delivery.
2. Performance Measurement & Optimization:
- Ensure all digital journeys for existing and new services/features are accurately tagged with Adobe and/or Google Analytics.
- Utilize analytics data to track and monitor performance, identify areas for improvement, and make data-driven decisions on enhancements or fixes required to optimize user experience, onboarding, and acquisition efforts.
- Monitor and ensure that platform and campaign performance targets are achieved as per established Key Result Areas (KRAs).
3. Reporting
- Work with Data Analytics team and junior team members to prepare comprehensive performance updates and reports for all marketing and acquisition activities.
4. Market Intelligence & Opportunity Identification:
- Conduct competitor analysis and market research to gain actionable insights. This includes identifying new opportunities, deepening understanding of customer needs, and analyzing competitors' strengths and weaknesses to inform the development of winning initiatives, offers, products, and services.
Requirements:
Education/Qualification
- Degree in Business Management, Marketing or related discipline.
- Strong background with marketing, branding, analytical, partnership management, sales, P&L and project management is preferred.
- Strong digital experience required.
Experience
- Minimum 5 years’ experience in product management, marketing, digital campaign management or equivalent experience.
- Great stakeholder management capabilities - ability to set expectations, engage with, and communicate effectively to senior stakeholders across the organization.
- Strong understanding of digital advertising technologies and marketing attribution models
- Great leadership and interpersonal skills to relate to people of all levels.
- Great oral and written communication skills
- Great organizational, IT skills, business planning skills and project management skills
- Ability to analyze reports and communicate findings succinctly to cross-functional business partners.
- Ability to multitask, meet deadlines and thrive in a fast-paced environment and the ability to meet the demands of the position.
- A proven track record of developing, managing and delivering projects within agreed budget and timescale.
About Hong Leong Bank
We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.
We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation.
Realise your full potential at Hong Leong Bank by applying now.
Skills Required
- Degree in Business Management, Marketing or related discipline
- Minimum 5 years' experience in product management, marketing, or digital campaign management
- Strong digital experience (digital product sales, user acquisition, digital channels)
- Proficiency with analytics and tagging tools (Adobe Analytics and/or Google Analytics)
- Strong understanding of digital advertising technologies and marketing attribution models
- Great stakeholder management capabilities and ability to engage senior stakeholders
- Project management skills and ability to deliver projects within budget and timescale
- Ability to analyze reports and communicate findings succinctly to cross-functional partners
- Leadership, interpersonal, oral and written communication skills
- Strong background in marketing, branding, analytical, partnership management, sales, and P&L
- Business planning, organizational and IT skills
What We Do
Hong Leong Bank Berhad is one of the leading financial services organisations in Malaysia. With a heritage of more than 100 years, it provides comprehensive financial services covering consumer banking, business banking and trade finance, treasury, branch and transaction banking, wealth management, private banking and Islamic financial services. Its merger with EON Bank Group in 2011 has further embedded its position as a core banking franchise with an expanded distribution network of more than 300 branches across the country. With a proven track record in value creation and a highly recognised brand, Hong Leong Bank has also been extending its footprint in the region, with branches in Singapore and Hong Kong and wholly owned subsidiaries in Vietnam and Cambodia. In China, the Bank has a 20% shareholding in Bank of Chengdu Co., Ltd., Sichuan and a consumer finance joint venture. Hong Leong Bank is a subsidiary of Hong Leong Financial Group Berhad, the financial services arm of the Hong Leong Group. Apart from banking, Hong Leong Financial Group is involved in the provision of insurance and takaful, as well as investment banking, unit trust, fund management and stock broking services
