If you are looking to excel and make a difference, take a closer look at us…
- Deep dive into our Unsecured Lending products to understand how the business is run.
- Identify gaps in current workflow and implement smarter and faster ways to achieve business goals through data driven insights.
- Act as the primary subject matter expert for the team, moving them away from general processing toward specialized product knowledge.
- Create and maintain training materials, cheat sheets and best practise guides.
- Pipeline Management: Monitor daily request volumes and build prioritization based on impact to business goals. Ensure team is meeting turnaround times without sacrificing quality.
- Serve as first point of contact for complex business problems.
- Lead the campaign design based on data driven insights to achieve business goals.
- Manage campaign calendars, ensure timely delivery and accuracy
- Implement improvements to onboarding flows, activation series, re-engagement campaigns, and win-back programs.
- Monitor customer behavior data to identify patterns and suggest proactive interventions to improve engagement and reduce churn.
- Track, analyze, and report on campaign performance metrics (e.g., open rates, click-through rates, conversion rates, churn rates, engagement levels).
- Provide regular insights and recommendations to business teams for campaign optimization and strategy refinement.
- Contribute to the development of customer lifecycle dashboards.
- Ensure data integrity and accuracy within CRM and marketing automation platforms.
- Assist in troubleshooting issues related to campaign deployment or data flow.
- Stay updated on platform features and best practices to maximize tool utilization.
- Act as the primary subject matter expert for the team, moving them away from general processing toward specialized product knowledge.
- Create and maintain training materials, cheat sheets and best practise guides.
About Hong Leong Bank
We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.
We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation.
Realise your full potential at Hong Leong Bank by applying now.
Skills Required
- Experience in data analysis and campaign management
- Strong understanding of customer journey optimization
- Ability to design and implement training materials
- Expertise in CRM and marketing automation systems
What We Do
Hong Leong Bank Berhad is one of the leading financial services organisations in Malaysia. With a heritage of more than 100 years, it provides comprehensive financial services covering consumer banking, business banking and trade finance, treasury, branch and transaction banking, wealth management, private banking and Islamic financial services. Its merger with EON Bank Group in 2011 has further embedded its position as a core banking franchise with an expanded distribution network of more than 300 branches across the country. With a proven track record in value creation and a highly recognised brand, Hong Leong Bank has also been extending its footprint in the region, with branches in Singapore and Hong Kong and wholly owned subsidiaries in Vietnam and Cambodia. In China, the Bank has a 20% shareholding in Bank of Chengdu Co., Ltd., Sichuan and a consumer finance joint venture. Hong Leong Bank is a subsidiary of Hong Leong Financial Group Berhad, the financial services arm of the Hong Leong Group. Apart from banking, Hong Leong Financial Group is involved in the provision of insurance and takaful, as well as investment banking, unit trust, fund management and stock broking services
