At AIA we don’t simply believe in being ‘the best’. We believe in better – because there’s no limit to how far ‘better’ can take us. Everything we do is driven by our purpose to make a difference by helping people embrace Healthier, Longer, Better Lives. And every one of our people has an important role to play. If you want to make a difference by helping shape a healthier, better-protected Australia, read on.
The opportunity:
The Performance Marketing Manager plays a key role in delivering customer acquisition, new business growth and marketing performance outcomes across AIA Australia’s Life and Health Insurance portfolios. Working closely with the Senior Performance Marketing Manager, the role executes data-driven performance marketing strategies that optimise demand generation, lead management, customer journeys and conversion across direct and partner channels.
Leveraging customer insights, analytics and cross-functional collaboration, the Performance Marketing Manager drives continuous improvement in full-funnel performance, marketing investment efficiency and commercial outcomes. The role also contributes to broader customer engagement and retention initiatives that support AIA’s growth strategy and purpose of helping people live Healthier, Longer, Better Lives.
To do this successfully you will:
- Support the Senior Performance Marketing Manager to deliver agreed lead generation, acquisition, new business and marketing investment efficiency outcomes across Life Insurance and Health Insurance.
- Execute performance marketing strategies that drive customer acquisition, lead generation and new business growth across AIA’s Life and Health Insurance portfolios.
- Manage end-to-end marketing campaigns across direct and partner channels, from planning and execution through to optimisation and performance measurement.
- Optimise customer journeys and conversion funnels by identifying opportunities to improve lead quality, conversion rates and marketing investment efficiency.
- Collaborate with cross-functional stakeholders across Distribution, Partnerships, Digital, Data, Product and Operations to deliver integrated growth initiatives.
- Use customer, campaign and commercial insights to inform decision-making, develop recommendations and drive continuous improvement.
- Lead testing and experimentation programs to enhance campaign effectiveness, customer engagement and business outcomes.
- Monitor performance, provide actionable reporting and ensure all marketing activity aligns with brand standards, customer outcomes, regulatory requirements and risk frameworks.
Successful applications will demonstrate:
- Proven experience in performance, digital and direct marketing, ideally within insurance, financial services or another highly regulated, customer-focused industry.
- Demonstrated success delivering integrated marketing campaigns across digital, traditional and partner channels that drive acquisition, conversion and commercial outcomes.
- Strong understanding of customer acquisition funnels, including demand generation, lead management, nurture strategies and conversion optimisation.
- Highly analytical, with the ability to translate customer, campaign and commercial data into actionable insights and measurable business results.
- Experience working with CRM platforms, marketing automation, customer data platforms, digital journeys and performance measurement frameworks.
- Strong stakeholder and project management skills, with the ability to collaborate effectively across cross-functional teams and manage competing priorities.
- Tertiary qualification in Marketing, Business or a related discipline, with knowledge of media planning, channel optimisation and data-driven marketing practices highly regarded.
Why choose AIA:
At AIA, we’ve made a promise to help people live healthier, longer, better lives. And it starts with our own people.
- Access our training and development to build on your current skills
- Career development through internal mobility opportunities
- Work for a business helping millions of Australians and make a difference to someone’s life everyday
- Access additional leave days a year to recharge and refresh yourself
- Enjoy wonderful Health and Wellbeing initiatives that support you
- Work with supportive and inclusive managers
At AIA Australia, we’re proud to help guide, support and protect the wellbeing of over 3.5 million Australians. As part of the AIA Group - the largest independent publicly listed pan-Asian life insurance group – it is our ambition to engage one billion people to live Healthier, Longer, Better Lives by 2030. Lots of companies like to say they’re different. What makes us truly different at AIA, is the difference we make in people’s lives. We are proud that this difference has been recognised in the 2024 ANZIIF awards by being named Life Insurance Company of the Year.
AIA is different. Are you?
If you want to be part of an organisation that helps people live better every single day, apply via the link.
Skills Required
- Proven experience in performance, digital, and direct marketing
- Experience in insurance, financial services, or another highly regulated, customer-focused industry
- Experience delivering integrated marketing campaigns across digital, traditional, and partner channels
- Strong understanding of customer acquisition funnels, demand generation, lead management, nurture strategies, and conversion optimization
- Strong analytical ability to translate customer, campaign, and commercial data into actionable insights
- Experience with CRM platforms, marketing automation, customer data platforms, digital journeys, and performance measurement frameworks
- Strong stakeholder and project management skills
- Tertiary qualification in Marketing, Business, or a related discipline
- Knowledge of media planning, channel optimization, and data-driven marketing practices
What We Do
AIA Group Limited is a multinational insurance and financial services corporation headquartered in Hong Kong, providing life insurance, savings, and health protection products across the Asia-Pacific region.
