GoKwik

Manager - Performance Marketing

Posted 5 Days Ago

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Gurugram, Haryana, IND

In-Office

Senior level

eCommerce

The Role

Leads a performance marketing team serving D2C and eCommerce brands. Owns Meta paid campaign strategy and execution, optimizing CAC, ROAS, CTR, and CVR. Partners with brands and agencies on budgets, funnel diagnostics, creative testing, and campaign performance. Builds scalable playbooks, mentors marketers, tracks dashboards and conversion paths, and collaborates with product, analytics, and partnerships teams to drive measurable growth.

Summary Generated by Built In

About GoKwik

GoKwik is a growth operating system empowering D2C and eCommerce brands across the funnel—from optimizing checkout and reducing RTOs to driving better retention and post-purchase engagement. Today, we serve over 15,000+ merchants, enable $2B+ in GMV annually, and are scaling rapidly across India, the UK, Europe, and the US. With backing from RTP Global, Z47, Peak XV, and Think Investments—and fresh funding of $13M in June 2025 (total funding: $68M)—we are doubling down on product innovation, AI-powered infrastructure, and high-impact growth solutions.

Why This Role Matters

We’re investing in a new strategic initiative to accelerate performance-driven growth for emerging and scaling D2C brands. This initiative complements our broader ecosystem by partnering with in-house teams, external agencies, and creative stakeholders—working collaboratively to amplify what already works, and solve for what doesn’t. As Marketing Manager, you’ll lead a team focused on delivering measurable performance outcomes—spanning paid campaigns, funnel optimization, and experimentation. This is both a strategic and execution-focused role, ideal for someone who thrives at the intersection of growth, leadership, and operational excellence.

What You’ll Own

Lead and mentor a pod of marketers and associates focused on growth marketing for D2C/eCommerce brands
Own the strategy and execution of paid campaigns, primarily across Meta Ads (Facebook/Instagram), optimizing for CAC, ROAS, CTR, CVR
Act as a growth partner for brands—supporting budget planning, funnel diagnostics, creative experimentation, and campaign performance
Ensure seamless collaboration with client teams and agency partners to deliver strong, consistent outcomes
Build scalable playbooks and lead internal upskilling on platform innovations, ad tech updates, and data-driven decision making
Work cross-functionally with internal GoKwik teams—product, analytics, partnerships—to unlock compounding growth

Who You Are

6–10 years of experience in performance marketing, ideally with a mix of agency and brand-side exposure
Proven track record of running ROI-positive Meta campaigns, including budget scaling and creative testing
Deep understanding of the eCommerce and D2C funnel, especially for SMBs and emerging digital-first brands
Experience in managing and mentoring high-performing teams
Strategic thinker with strong analytical chops—comfortable with metrics, dashboards, and conversion paths
Confident communicator with the ability to collaborate effectively across clients, agencies, and internal teams

Why GoKwik

At GoKwik, we’re not replacing—we’re enabling. Our goal is to complement existing performance setups and unlock a new layer of growth using proprietary tech, AI, and experimentation. Whether working alongside agencies or in-house teams, we bring operational firepower, data intelligence, and strategic depth to the table.

Skills Required

6-10 years of experience in performance marketing
Experience across agency and brand-side environments
Proven track record running ROI-positive Meta campaigns
Experience scaling campaign budgets and conducting creative testing
Deep understanding of eCommerce and D2C funnels
Experience managing and mentoring high-performing teams
Strong analytical skills with dashboards, metrics, and conversion paths
Confident communication and cross-functional collaboration skills

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The Company

New Delhi, Delhi

265 Employees

Year Founded: 2020

What We Do

GoKwik is a data & technology led enabler, building a full-stack solution suite for eCommerce and D2C brands to help them unlock business growth. Embarked on a mission to democratise the shopping experience, GoKwik enables eCommerce brands to deliver superlative customer experience across the shopping funnel thereby boosting conversion rates and revenue growth. It also solves for other critical pain points of the industry such as COD RTO (Return to Origin) and helps brands manage the RTO problem while offering COD as a payment channel. With its recent addition of a third product: KwikChat, GoKwik is solving for low ROIs on marketing campaigns through 30+ Whatsapp use cases such as abandoned cart recovery, click to whatsapp ad campaigns & headless checkout. 1 in 3 shoppers is already shopping on the GoKwik network that has helped 500+ brands scale their businesses with higher GMV realisation & profit margins. It is helmed by Chirag Taneja (Co-Founder and Chief Executive Officer), Vivek Bajpai (Co-Founder and Chief Technology Officer), and Ankush Talwar (Co-Founder and Chief Data Scientist). GoKwik is backed by investors such as Sequoia Capital, Matrix Partners India, RTP Global & Think Investments. GoKwik's team has deep knowledge in the space of eCommerce with people having previous experience in Flipkart, Razorpay, Swiggy, Myntra, Nykaa, and more.