Manager, Partner Marketing (Content Creator Program)

Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 150,000 businesses worldwide – including Brex, Rippling, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.

Proudly founded in Melbourne, we have a team of over 1,800 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$6.2 billion and backed by world-leading investors including Visa, Airtree, Blackbird, Sequoia, DST Global, Greenoaks, Salesforce Ventures, Lone Pine, and Square Peg, Airwallex is leading the charge in building the global payments and financial platform of the future. If you’re ready to do the most ambitious work of your career, join us.

We hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. You bring strong role-related expertise and sharp thinking, and you’re motivated by our mission and operating principles. You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor.

You're humble and collaborative; turn zero‑to‑one ideas into real products, and you “get stuff done” end-to-end. You use AI to work smarter and solve problems faster. Here, you’ll tackle complex, high‑visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, let’s build what’s next.

The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success.

We are seeking a highly motivated and results-oriented professional to take ownership of Airwallex's YouTube creator program as a Program Manager. You will be instrumental in expanding Airwallex's brand presence through authentic and impactful content creator collaborations, driving both brand visibility and customer acquisition. Your expertise in digital marketing, content marketing, and data analysis will be pivotal in maximizing the effectiveness of the creator program.

This role is based in San Francisco.

Responsibilities:

• Content Creator Management

  • Execute the global YouTube content creator partnership strategy, with a focus on collaborating with creators for content that drives brand awareness, consideration, engagement, and growth.

  • Identify, recruit, engage, and negotiate with YouTube creators whose content resonates with Airwallex's target audience.

  • Design and execute content creation initiatives, including sponsored content, authentic product reviews, and educational video collaborations.

  • Nurture existing creator partnerships, providing strategic support and resources to ensure the successful promotion of Airwallex's products and services.

• Program Management

  • Manage the day-to-day operations of the creator program, including creator onboarding, contract negotiation, performance and cost tracking.

  • Continuously optimize the creator partnership approach based on performance insights, user feedback, and evolving content trends.

  • Analyze and report on program performance, leveraging data to inform strategic decisions.

  • Conduct Airwallex's product content mapping and manage the creator content category mix to ensure alignment with marketing goals.

• Cross-Channel Collaboration & Content Localization

  • Work with cross-functional teams including Brand & Content, Product Marketing, regional marketing, and commercial teams, to ensure all partner and creator-driven content aligns with Airwallex’s product messaging and is locally relevant

We're looking for people who meet the minimum qualifications for this role. The preferred qualifications are great to have, but are not mandatory.

• 5 years of experience in program management, content creator, or influencer marketing, ideally in the B2B, fintech, or SaaS sectors.

• Proven success in negotiating and managing content creator or influencer partnerships at scale.

• Deep knowledge of influencer/content creator ecosystems, YouTube platform analytics, and content trends.

• Strong analytical skills with proficiency in digital marketing tools (Impact, Google Analytics, YouTube Analytics), data interpretation, and optimization.

• Experience working in fast-paced, dynamic, and cross-functional global environments.

• Excellent written and verbal communication and the ability to build strong relationships across cultural and organizational boundaries.

• A strong AI Mindset and a high degree of curiosity to drive our GEO efforts.

• The attitude and spirit to build something from zero to one.

• Bachelor's degree.

• Must be comfortable working independently and collaborating with globally distributed teams.

• Strong attention to detail and ability to manage multiple projects simultaneously.

• Experience in the B2B, fintech, or SaaS sectors.

Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.

Airwallex does not accept unsolicited resumes from search firms/recruiters.  Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s).  Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary. If you are approached by someone claiming to represent Airwallex, please verify with our team.