Join a Challenger
At EQ, we're remaking banking so every Canadian gets ahead, every day. Serving nearly 4 million Canadians from coast to coast, we offer a wide variety of financial services from banking and lending, to trust and credit union solutions.
We've been at this since 1970, challenging the conventions of traditional banking with smarter, faster, and more connected financial experiences.
What's kept us moving? The people behind it all: challengers who ask better questions, push back on old assumptions, and look for a better way forward.
If you're driven to help reshape how banking works for Canadians and the businesses that power our economy, this could be your next big opportunity.
We can’t wait to get to know you!
The Core Responsibilities
Create, execute & optimize digital marketing strategies across paid channels, with a primary focus on paid social, to drive meet/exceed acquisition targets.
Dive into business performance data to understand key customer segments and the right messaging to convert them.
Work with multiple ad platforms such as Meta, Pinterest, TikTok, Reddit, etc.
Work within analytics & reporting platforms such as GA4 & Google Data Studio, to find insights, create automated reports and discuss performance with business lines.
Work cross-functionally with various experts across the business, including Product Marketing, Acquisition Targeting and Business Portfolio teams, to develop hypothesis-based tests that include audience segmentation, creative, thorough tracking/measurement strategies & can be scaled once validated.
Implement enhanced conversions to harness our first party data to bid effectively on business outcomes.
Create and implement testing opportunities to showcase value add of paid social to the overall business.
Collaborate with Performance Marketing team members to share knowledge and ensure the progress of our centre of excellence.
Work with cross-functional data analysts to develop reports and insights for key business stakeholders.
Regularly present findings and make recommendations based on campaign/test performance.
Let's Talk About You
Post-secondary degree/diploma in a related field (Business, Marketing, Advertising).
Prior work experience in Credit Card, or Everyday Banking acquisition is required.
3-5 years of experience in a Paid Social role.
Hands-on experience in social ad platforms, including Meta, Reddit & Tik Tok.
An analytical thinker with an ability to effectively turn reporting and analysis into. actionable insights and execution plans.
Ability to develop a POV and implications based on data, and present findings to key stakeholders.
Collaborative and positive attitude with passion for questioning assumptions and answering questions with data, to unlock value for the enterprise.
Amazing work ethic, self-directed, proactive and able to define and execute projects independently.
Strong in Excel and reporting automation / experience using Business Intelligence tools (Tableau, Google Data Studio or equivalent).
Excellent time management skills, with the ability to prioritize and multi-task, and work under shifting deadlines in a fast-paced environment.
Possess a passion for the paid social ecosystem and a deep knowledge of its available tools and creative best practices.
Equity, Diversity & Inclusion
EQ is committed to building an inclusive, accessible environment where every employee feels valued, respected, and supported. We believe our organization is stronger — and our people thrive — when we honour and celebrate diverse experiences, identities, and perspectives. We’re equally committed to supporting your growth, both professionally and personally.
We provide a barrier‑free recruitment process and work environment. If you require accommodations at any stage, we will work with you to ensure you can bring your best self to the process and beyond.
As part of our recruitment process, EQ uses AI to help screen, assess, and/or select applicants for this position. All AI-enabled outputs are reviewed and validated by our talent team. All candidates considered for hire must successfully complete a criminal background check and credit check. While we appreciate every application, an EQ recruiter will contact only those whose skills and experience most closely match the requirements of the role.
EQB Inc. (TSX: EQB) is the parent company of Equitable Bank, the country's seventh-largest Schedule I bank by assets, which operates EQ Bank, Canada's Challenger Bank™. EQB Inc. serves nearly 4 million Canadians and manages approximately $150 billion in combined assets under management and administration.
To learn more, visit eqb.investorroom.com and eqbank.ca.
Skills Required
- Post-secondary degree or diploma in Business, Marketing, Advertising, or a related field
- Prior work experience in credit card or everyday banking acquisition
- 3-5 years of experience in a paid social role
- Hands-on experience with social advertising platforms, including Meta, Reddit, and TikTok
- Ability to turn reporting and analysis into actionable insights and execution plans
- Ability to develop data-driven points of view and present findings to stakeholders
- Strong Excel skills and experience with reporting automation or business intelligence tools such as Tableau or Google Data Studio
- Knowledge of paid social tools and creative best practices
- Strong time management and ability to prioritize and multitask in a fast-paced environment
- Self-directed, proactive, collaborative, and able to execute projects independently
What We Do
MakeBank on everyday banking: Earn high interest on every dollar Say no to fees No minimum balances Powered by Equitable Bank, a Schedule I Canadian Bank EQB Inc. (formerly Equitable Group Inc.) trades on the Toronto Stock Exchange (TSX: EQB and EQB.PR.C), directly serves over 607,000 Canadians through its wholly owned subsidiary Equitable Bank, Canada's Challenger Bank™, and serves over 200 Canadian credit unions that serve over 6 million of their members with products and services. Equitable Bank has grown to become Canada's 7th largest independent Schedule I bank with over a $119 billion in assets under management and assets under administration, and a clear mandate to drive real change in Canadian banking to enrich people's lives. At Equitable Bank, we are as invested in our employees as we are in our business. That’s why we are consistently recognized as one of Canada's Top Employers – a rating that comes from our 1,800 employees. Equitable Bank’s inclusive, welcoming, and pride-inducing workplace earned it the honour of being recognized as one of the top 50 organizations on the 2023 list of Canada’s Best Workplaces™. Founded over 50 years ago, Equitable Bank provides diversified personal and commercial banking, and through its EQ Bank platform (eqbank.ca), which has been named #1 Bank in Canada for three consecutive years on the Forbes World's Best Banks list for 2021, 2022, and 2023. Equitable Bank website: www.equitablebank.ca EQ Bank website: www.eqbank.ca Specialties Lending, Mortgages, Residential Lending, Commercial Lending, Reverse mortgages, Insurance lending, Equipment leasing , Credit Union, Trust, and Funds Management
