Manager, Paid Search (B2B)

Job Description:

Carat is looking to add a Manager, Paid Search to its team, supporting one of its largest clients. Reporting to the Associate Director, Digital, this client-facing role is a balance of analytical and executional, where you will be a mentor to junior teammates and help manage projects and daily activities. This role can be based remotely, though a Detroit-based candidate is preferred.

You Will: 

• Monitor and optimize campaigns to performance goals 

• Provide insights on campaign and industry trends, and present these insights to the client 

• Create and interpret performance reports to provide actionable insights 

• Ensure campaigns use best PPC practice guidelines 

• Help execute PPC campaigns; account setup, uploading keywords, ad creatives and ad extensions, strategy and tactical development, and organization 

• Produce raw data to create performance reports 

• Attend and contribute to weekly calls and meetings 

• Build strong relationships across PPC and Client Services teams 

 You Have: 

• 2-3+ years of paid search experience (where paid search was the predominant part of your responsibilities) 

• Bachelor's degree 

• Comfort managing client communication without requiring Account Supervisor involvement 

• 1+ years of experience drawing important analysis from data and making specific recommendations – i.e. adapted to change strategies and recommendations based on data sets 

• Well versed in client KPI's, specifically in Direct Response 

• An understanding of Display Media, SEO, Affiliates, Feeds, Mobile, Social and Attribution and influence on Paid Search Activities 

• Client-facing presentation experience 

• Google Certification (Fundamentals), Analytics and Adwords Certification 

• Exposure to paid social, preferably LinkedIn Ads

#LI-JK1 #LI-Remote

The annual salary range for this position is $51,000-$83,375. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include: Medical, vision, and dental insurance, Life insurance, Short-term and long-term disability insurance, 401k, Flexible paid time off, at least 15 paid holidays per year, paid sick and safe leave, and paid parental leave.

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