Manager, Paid Search

We're seeking a data-driven Manager, SEM Shopping Ads to lead the development and execution of high-performing paid search campaigns, with a focus on Search Engine Marketing (SEM) and Shopping ads. You'll use AI-powered tools and your strategic expertise to drive exceptional revenue growth focusing on customer acquisition and retention.

• Develop and implement comprehensive SEM and Shopping campaign strategies, utilizing AI for creative optimization, bidding strategies, and audience targeting.
• Analyze campaign performance across all metrics, identify areas for improvement, and recommend data-driven optimizations.
• Stay on top of the latest industry trends in SEM and Shopping advertising, particularly advancements in AI automation and machine learning.
• Coordinate the management of the day-to-day campaign operations with our agency, including reporting, promotion management, billing, and competitive analysis.
• Collaborate closely with internal stakeholders (creative, finance, legal, merchandising) and external agency partners.
• Foster a culture of data-driven decision making and continuous improvement focused on program growth of our 12 brands.

The expected salary range for this position is $90,000-$95,000. The actual compensation will be determined by experience and other factors permitted by the law.

• 5+ years of experience in SEM and Shopping advertising management.
• Proven track record of success in driving significant revenue growth through paid search campaigns.
• Deep understanding of SEM and Shopping campaign optimization strategies, including keyword research, ad copywriting, landing page optimization, and budget allocation.
• Expertise in using AI-powered marketing tools and platforms to automate tasks, optimize campaigns, and gain data-driven insights.
• Excellent analytical skills with the ability to interpret large, complex data sets and translate insights into actionable recommendations to improve performance.
• Strong communication and collaboration skills to work effectively and efficiently with internal and external stakeholders.

• Experience in using marketing attribution models to measure campaign effectiveness.
• Experience in developing and managing Shopping feeds and testing.
• Experience working with a large e-commerce platform.

1-800-FLOWERS.COM, Inc. is a leading provider of gifts designed to help customers express, connect and celebrate. The Company's e-commerce business platform features an all-star family of brands, including: 1-800-Flowers.com®, 1-800-Baskets.com®, Cheryl's Cookies®, Harry David®, PersonalizationMall.com®, Shari's Berries®, FruitBouquets.com®, Moose Munch®, The Popcorn Factory®, Wolferman's Bakery®, Vital Choice®, Stock Yards® and Simply Chocolate®. Through the Celebrations Passport® loyalty program, which provides members with free standard shipping and no service charge across our portfolio of brands, 1-800-FLOWERS.COM, Inc. strives to deepen relationships with customers. The Company also operates BloomNet®, an international floral and gift industry service provider offering a broad range of products and services designed to help members grow their businesses profitably; Napco℠, a resource for floral gifts and seasonal decor; DesignPac Gifts, LLC, a manufacturer of gift baskets and towers; and Alice's Table®, a lifestyle business offering fully digital live streaming floral, culinary and other experiences to guests across the country. 1-800-FLOWERS.COM, Inc. was recognized among the top 5 on the National Retail Federation's 2021 Hot 25 Retailers list, which ranks the nation's fastest-growing retail companies, and was named to the Fortune 1000 list in 2022. Shares in 1-800-FLOWERS.COM, Inc. are traded on the NASDAQ Global Select Market, ticker symbol: FLWS. For more information, visit 1800flowersinc.com or follow @1800FLOWERSInc on Twitter.