Manager, Paid Search & Social

Posted 2 Days Ago
Be an Early Applicant
3 Locations
In-Office
60K-140K Annually
Entry level
AdTech • Marketing Tech
The Role
Manages strategic planning, execution, optimization, and reporting for clients’ paid search and paid social campaigns. Responsibilities include forecasting, media planning, audience targeting, keyword management, bidding, creative testing, cross-channel analytics, attribution, client reporting, automation, process documentation, new business support, and mentoring junior team members.
Summary Generated by Built In

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.


Manager, Paid Search & SocialRole Summary and Impact

As a Manager, Paid Search & Social, you will be responsible for the strategic planning, operational management, and execution of a client's paid search (SEM) and paid social marketing initiatives. You will manage and guide less expert team members while focusing increasingly on strategy development, performance optimization, and cross-channel integration for dedicated account(s).

Skills and Experience
  • Develop forecasts and media plans across Paid Search and Paid Social platforms.
  • Understand the client’s product, competitive landscape, and overall marketing objectives to define integrated search and social campaign strategies and deliverable plans.
  • Manage end-to-end campaign execution, audience targeting, keyword management, bidding strategies, and creative testing across paid search (e.g., Google Ads, Microsoft Advertising) and paid social platforms (e.g., Meta, LinkedIn, TikTok, Pinterest).
  • Work closely with other internal departments to develop cohesive, fully integrated performance media campaigns.
  • Monitor, track, and evaluate cross-channel campaign performance analytics based on critical client metrics and attribution models.
  • Deliver monthly client reports detailing channel performance, actionable insights, and strategic recommendations.
  • Think creatively and develop tools, automation scripts, and tactical frameworks to improve workflow and campaign efficiencies.
  • Actively contribute to business reviews, corporate initiatives, automation projects, process changes, and rollouts as well as new business efforts.
  • Create, or assist in creating, POVs, standard methodologies, channel playbooks, and key process documentation.
  • Oversee and mentor junior team members, guiding their professional development and managing day-to-day tactical execution.
Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.


The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.

US Pay Range
$60,000$140,000 USD

Please read our Privacy Notice for more information on how we process the information you provide. 

Skills Required

  • Develop forecasts and media plans across paid search and paid social platforms
  • Understand client products, competitive landscapes, and marketing objectives
  • Manage paid search campaign execution, audience targeting, keyword management, bidding strategies, and creative testing
  • Manage paid social campaign execution, audience targeting, bidding strategies, and creative testing
  • Analyze cross-channel campaign performance using client metrics and attribution models
  • Prepare monthly client reports with performance insights and strategic recommendations
  • Develop automation scripts, tools, and tactical frameworks to improve campaign efficiency
  • Create or support POVs, standard methodologies, channel playbooks, and process documentation
  • Oversee and mentor junior team members

WPP Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about WPP and has not been reviewed or approved by WPP.

  • Wellbeing & Lifestyle Benefits Wellbeing support includes a global Employee Assistance Programme and company-wide initiatives, with modern multi‑agency campuses and on‑site amenities positioned as part of the experience. This indicates a holistic focus across mental, physical, emotional, and financial wellbeing.
  • Retirement Support Retirement offerings commonly include a US 401(k) with employer matching, though specifics can differ by operating company. This provides a recognizable savings framework that many candidates expect in large employers.
  • Parental & Family Support Family benefits can be above average in parts of the network, such as VML’s paid parental leave for adoptive and foster parents. These signals suggest meaningful support for certain family‑forming needs.

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The Company
HQ: London
90,589 Employees

What We Do

WPP is a creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities.

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