Job Summary
Lexington, KY
Galls is looking for a Paid Search Social Manager to join the eCommerce/Marketing team. You will be responsible for planning, implementing, and optimizing digital campaigns to drive online traffic, revenue, increase brand visibility, and enhance overall customer engagement. This role requires a strategic thinker with a deep understanding of digital marketing trends, strong project management skills, and a proven track record in managing successful campaigns. You will assume a pivotal position in steering our digital marketing initiatives by fine-tuning paid search and social campaigns to optimize brand exposure, margin, and revenue. Your collaborative efforts with cross-functional teams will be instrumental in crafting and executing data-driven strategies tailored to resonate with our target audience, thereby contributing significantly to our overall business growth. You will report to the Director of Performance Marketing.
What you'll do:
- Oversee the planning, execution, and optimization of paid media campaigns, including but not limited to search and social media advertising, display video advertising, retargeting and affiliate marketing with internal and external teams.
- Assist and collaborate with agency partners to support and manage paid search and paid social campaigns across platforms such as Google Ads, Bing Ads, YouTube, Meta, Criteo, KARGO etc.
- Manage and optimize campaign performance based on key metrics, ensuring maximum return on investment across platforms. Suggest new tactics for campaigns, be the stakeholder in understanding what campaigns drive the best performance by various target/ KPIs like audience targeting creative tactics.
- Monitor agency performance, track KPIs, and evaluate campaign effectiveness while making data-informed recommendations for continuous improvement. Adjust plans on daily, weekly, and monthly level to ensure campaigns are hitting top line goals.
- Utilize analytics tools to track, analyze, and report on key performance indicators. Use tools like Google Analytics, in platform analytics, and work with Analytics Director on weekly/monthly reporting. Provide regular reports and insights on campaign performance to key stakeholders.
- Identify opportunities for growth and improvement based on data analysis, A/B testing, and market research. Constantly testing creative, campaign and audience to drive growth in revenue, ROAS and engagement.
- Optimize and oversee product feeds to maximize visibility and relevance.
WHAT TO SEND OUR WAY
Your resume, highlighting your education, experience, and skills
A list of references is preferable.
WHAT WE OFFER
- Excellent medical/dental and vision coverage- Eligible 1st day of the month after start date
- 401(k) retirement plan with company contribution (because you will retire someday)
- Flexible benefits-choose what you like, ignore the rest
- Generous employee discount
- Vacation and Personal Time
- Paid Holidays
- Tuition reimbursement
- Day Shifts Only
Galls is an Equal Opportunity Employer of people from all walks of life, including persons with disabilities and veterans. Galls is passionately committed to diversity and inclusion in all that we do. We invite you to join our team, grow with us and contribute by bringing your authentic, best self to work.
What We Do
We are PROUD TO SERVE AMERICA’S PUBLIC SAFETY PROFESSIONALS with great customer service and an unrivaled selection of uniforms, equipment, and logistics technologies.
We have built our business on trust and customer relationships during our more than 50 years of business. As the largest distributor in the industry and a national footprint of more than 50 locations, we efficiently provide products for Law Enforcement, Federal, Military, Security, Firefighters, Emergency Medical, Postal and Public Transportation professionals.
With such a distinguished mission, we are seeking quality applicants who hold the desire to serve the most valorous and heroic customers in the country. Stand along side those called to duty and apply today!
