The Role
Own global paid media strategy and optimization across search, social, display, and programmatic. Lead North America execution, apply AI-driven solutions, manage six-figure budgets, run A/B tests, oversee audience segmentation and tracking, collaborate with content, product, and sales, deliver performance reporting, and optimize ABM campaigns to drive leads, pipeline, and ROI.
Summary Generated by Built In
Caseware is one of Canada's original Fintech companies, having led the global audit and accounting software industry for over 30 years, with more than 500,000 users across 130 countries and available in 16 different languages. While you might not have heard of us (yet) over 36,000 accounting and audit professionals list Caseware as a skill on their LinkedIn profiles!
As the Manager, Paid Media, you will own the global strategy, and optimization of all paid media campaigns across channels including search, social, display, and programmatic. You’ll work closely with regional marketing teams, content, brand, product marketing, and sales teams to align campaigns with business goals, generate high-quality leads, and maximize ROI. This role will also lead the execution of North America paid media campaigns and work with regional counterparts to ensure seamless global execution of paid media campaigns.
❗This is a full-time, permanent position.
❗This is an existing vacancy
📍 Location: This position is available to all applicants residing and eligible to work in Toronto, Ontario (hybrid 3x work from office) or US (remote).
What you will be doing:
- Develop and execute multi-channel paid media strategies to drive awareness, engagement, and pipeline growth globally.
- Provide strategic guidance to regional teams to ensure all global paid media programs meet Caseware requirements and align to business goals and targets.
- Manage and optimize North America campaigns across Google Ads, Bing, LinkedIn, Meta, programmatic platforms, and other relevant channels.
- Apply AI-powered solutions to automate and enhance campaign performance.
- Collaborate with content and creative teams to develop compelling ad copy, visuals, and landing pages.
- Develop and deliver timely, insightful reports that clearly communicate global performance and strategic opportunities.
- Monitor global performance metrics (CTR, CPC, CPL, ROAS, etc.) and provide actionable insights and reporting.
- Lead and execute A/B testing strategies to improve campaign performance.
- Drive consistent and effective execution of audience segmentation, conversion hygiene, budget pacing, frequency capping, and tracking.
- Build and execute creative 1:1,1: few and programmatic campaigns leveraging intent data to reach prospects
- Monitor and analyze global performance of ABM programs, providing actionable insights and optimizations based on engagement, pipeline influence, and revenue outcomes
- Stay current on digital advertising trends, platform updates, and competitor activity.
- Partner with Marketing Operations and RevOps to ensure accurate tracking and attribution.
What you will bring:
- 5+ years of experience in paid media, preferably in B2B SaaS or tech.
- Proven track record of managing six-figure budgets and delivering measurable results.
- Deep expertise in Google Ads, LinkedIn Campaign Manager, and other paid platforms.
- Strong analytical skills and experience with tools like Google Analytics, HubSpot, Salesforce, or similar.
- Excellent communication and project management skills.
- Experience with account-based marketing (ABM) is a plus.
- Familiarity with the accounting or audit industry is a bonus, but not required.
Salary Range:
The annual base salary for this position is between $90,000 CAD and $100,000 CAD per year.
This role is also eligible for discretionary bonus and/or commission, as well as other benefits. Actual pay within the listed range will be determined based on factors such as transferable skills, relevant experience, market conditions, and primary work location. The posted range is subject to change and may be updated periodically
What's in it for you:
▪️Innovation is at our core. We work with cutting-edge technology in accounting and financial reporting, constantly pushing the boundaries to create impactful software solutions.
▪️We are committed to a collaborative culture, where your ideas are valued, and knowledge sharing is encouraged within a supportive, inclusive team.
▪️Work-life balance is important to us. We offer flexible work options, remote opportunities, and generous time-off policies to ensure a healthy work-life balance.
▪️We offer competitive compensation, including a competitive salary and comprehensive benefits
▪️We are driven by impactful work. Your contributions directly affect how our clients manage financial processes and drive their success.
▪️Recognition and rewards matter to us. We celebrate hard work through recognition programs, performance bonuses, and opportunities for career growth.
▪️We embrace global opportunities. Work on international projects and collaborate with a diverse, global team.
About Caseware:
Caseware's cutting-edge software products are meticulously designed for accounting firms, corporations, and governments. Our teams are continually collaborating, innovating, and building upon our existing suite of products. With a customer-focused mindset, we are building technology that is shaping what the future of audits, financial reporting, and financial data analytics will look like.
With a recent strategic investment from Hg Capital in 2020, Caseware is now in its next major growth phase as we double down on the people and products that have made Caseware so successful to date.
One of Caseware's core values is Many Voices, One Team and with that in mind, we're dedicated to building teams as diverse as our customers in an equitable and inclusive way. We welcome and encourage candidates of all backgrounds to apply. Should you require accommodations or have any questions at any point during the application or interview process, please e-mail our People Operations team at [email protected].
Background Check:
Any candidates successful in obtaining an offer for a position will need to successfully complete a background check through Certn.co which typically includes an Identity Verification and Criminal Record Check. Executives and Senior Managers will undergo a Soft Credit Check as well. Candidates residing in the Netherlands and Germany are excluded from undergoing background checks via Certn.co
Security and Fraud:
Caseware takes the security of candidates seriously. All legitimate communication from us will come from email addresses ending in @caseware.com and our open positions are always listed on reputable job boards and on our website https://jobs.lever.co/caseware. We will NEVER ask for payment or financial information from you. If you receive an unsolicited job offer, proceed with extreme caution.
Skills Required
- 5+ years of experience in paid media (preferably B2B SaaS or tech)
- Proven track record managing six-figure budgets and delivering measurable results
- Deep expertise in Google Ads, LinkedIn Campaign Manager, and other paid platforms
- Experience with programmatic platforms
- Strong analytical skills and experience with Google Analytics, HubSpot, Salesforce, or similar
- Excellent communication and project management skills
- Experience with account-based marketing (ABM)
- Familiarity with the accounting or audit industry
- Reside and be eligible to work in Toronto, Ontario (hybrid) or the United States (remote)
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The Company
What We Do
Caseware is the leading global provider of cloud-enabled audit, financial reporting and data analytics solutions for accounting firms, corporations and government regulators. Caseware’s innovative tools and platforms help more than half a million customers in 130 countries work smarter, dig deeper and see further as they transform insights into impact.
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