Overview:
The ideal candidate will lead a data-driven approach to media buying across the entire GC enterprise, fostering a test-and-learn culture. They will be responsible for implementing media buying best practices—including measurement, creative strategy, and campaign execution—to support diverse business objectives across ecommerce and retail initiatives. This role requires strong analytical skills, as well as the ability to collaborate with internal teams to navigate the complexities of creative development, promotional strategies, and media measurement.
This is an excellent opportunity for a seasoned ecommerce digital media buyer to manage budgets in-house while gaining expertise in online-to-offline measurement. The position offers significant visibility within the digital organization and the opportunity to influence the strategic direction of the enterprise.
Key Responsibilities:
- Campaign Design and Execution: Possess a deep understanding of the required campaign structures and creative for various campaign types (e-commerce, store traffic, lead generation)
- Creative Strategy: Help drive performance-oriented creative best practices within the Guitar Center marketing organization. Partner with creative resources to create a test and learn feedback loop between the paid media team and creative partners.
- Data Driven Decision Making: Effectively manage Guitar Center’s marketing budget by ensuring optimal allocation of each dollar for maximum efficiency. Success in this role requires not only strategic budget management but also fostering a test-and-learn culture and leading ad experimentation initiatives.
- Platform Expansion: Drive expanding our media buying tactics to new platforms and placements. Testing and growing on new inventory sources will be a large driver of growth in 2026, and this person needs to be comfortable on the frontier.
- Performance Analysis: Continuously analyze campaign and site performance to identify opportunities for growth and improvement. Provide actionable insights and recommendations to enhance campaign effectiveness.
PROFESSIONAL EXPERIENCE & REQUIREMENTS:
- 4-6+ years experience as a media buyer and allocator of seven figure annual budgets.
- Mastery of Meta and Google with the ability to easily take learnings to new ad platforms.
- Continuous learning – candidate must be professionally curious and interested in new trends in digital advertising.
- Experience measuring the impact of online advertising on in-store visits and sales.
- Strongly opinionated on creative direction and the impact that ad creative has on ad performance.
- Advanced understanding of attribution modeling for both ecommerce and retail advertising.
- Comfort with integrating marketing automation tools to streamline campaign workflows.
- Highly process-oriented, with strong multitasking skills to manage and track multiple projects and deliverables simultaneously.
- Experience using AI solutions to speed up workflows.
- Music instrument industry experience not required but a strong plus.
Why Guitar Center? Here's just some of the rewards:
For our employees who are musicians we offer the unique opportunity of gig leave--take time off to share your music with the world and return to your job after your tour! Guitar Center offers robust benefits and perks, including Medical, Dental, Vision, 401K plus company match, mental health support, paid sick/holiday/vacation time, employee discount program, and tuition reimbursement options.
Pay Rate: $115,000 - $135,000/yr depending on background and experience.
This position is eligible to participate in the Guitar Center Company bonus program based on Company performance.
The job posting is not necessarily reflective of actual compensation that may be earned, nor a promise of any specific pay for any specific employee, which is always dependent on actual experience, education, and other factors. The pay range(s) listed are provided in compliance with state specific laws. Pay ranges may be different in other locations
Love this gig and want to apply?
Send your resume and cover letter today along with salary expectations!
Guitar Center is an Equal Opportunity Employer and provides fair and equal employment opportunity to all employees and applicants regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, veteran status or any other protected status prohibited under Federal, State, or local laws. All employment decisions are based on valid job‐related requirements.
If you are a qualified individual with a disability or a disabled veteran and are unable or limited in your ability to use or access our website, you may request a reasonable accommodation to express interest in a specific opening. You can request a reasonable accommodation by sending an email to [email protected].
Skills Required
- 4-6+ years experience as a media buyer managing seven-figure annual budgets.
- Mastery of Meta and Google ad platforms with ability to apply learnings to new platforms.
- Experience measuring the impact of online advertising on in-store visits and sales (online-to-offline measurement).
- Advanced understanding of attribution modeling for ecommerce and retail advertising.
- Comfort integrating marketing automation tools to streamline campaign workflows.
- Strong creative direction skills and belief in creative impact on ad performance.
- Highly process-oriented with strong multitasking and project management skills.
- Experience using AI solutions to speed up workflows and ad experimentation.
- Professional curiosity and continuous learning about digital advertising trends.
- Music instrument industry experience.
Guitar Center, Inc. Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Guitar Center, Inc. and has not been reviewed or approved by Guitar Center, Inc..
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Wellbeing & Lifestyle Benefits — The package highlights free Talkspace access, tuition reimbursement, DailyPay, and a generous gear discount, with musician‑friendly programs such as Gig Leave. These lifestyle‑oriented offerings can meaningfully enhance the experience for employees who value music‑centric perks.
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Leave & Time Off Breadth — Paid time off, paid holidays, and Gig Leave are explicitly promoted across postings. These options provide schedule flexibility for eligible associates to pursue performances and personal time.
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Retirement Support — A 401(k) with company match is part of the standard offering. This adds a structured pathway for long‑term savings.
Guitar Center, Inc. Insights
What We Do
Guitar Center is an American musical instrument retailer chain that sells guitars, amplifiers, drums, keyboards, recording equipment, and accessories. It operates numerous locations across the United States and online.
