Manager, Paid Media Analytics

Manulife is establishing a Global Digital Marketing Center of Excellence to improve its position as a digital customer leader. We are looking for an innovative Media Analytics Manager to join their global distributed group.

This role involves producing insights from marketing data, leading quantitative and qualitative research on media performance, providing actionable recommendations, and work with tools like Adobe Analytics, Google Marketing Platform, and Power BI to deliver insights through reports and analysis. The ideal person will make a difference by acting as a liaison marketing teams and data authorities, helping everyone work together better. It involves understanding how customers relate to marketing efforts, from first contact to long-term engagement, and using that information to improve the overall customer experience and marketing results.

This initiative combines Marketing Technology and Demand Generation to build tailored customer journeys using connected data, which improves brand awareness, traffic, leads, sales, and dedication.

Position Responsibilities

• Conduct in-depth analysis across media platforms and offer strategic recommendations to optimize paid campaigns in collaboration with the media team.
• Lead initiatives to analyze data relevant to business needs, ensuring data accuracy and reliability.
• Build data visualization reports to communicate key trends and insights, supporting decision-making.
• Collaborate with teams to provide data-driven solutions and evaluate the efficiency of strategies.
• Manage communication between marketing and Martech implementation to ensure all the paid media campaigns are tagged at efficient taxonomy

Required Qualifications:

• 5 or more years proven experience in a similar role preferably with a B2B and B2B2C background
• Experience with digital marketing campaign analysis.
• Experience with Business Intelligence data visualization tools (Power BI, Tableau, Domo)
• Experience with digital media and web analytics tools such as Adobe Analytics, and Media Platforms (Google Marketing Platform, GA4, Meta, LinkedIn)
• Strong analytical and problem-solving skills, with a keen attention to detail.
• Understand the nuances between the different channels and media platforms to ask the right questions.

Preferred Qualifications:

• Experience in financial industry is helpful.
• Proven technical proficiency (i.e., use of software tools, coding experience, Excel, etc.)
• Basic understanding of database management and SQL.

 When you join our team:

• We’ll empower you to learn and grow the career you want.
• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
• As part of our global team, we’ll support you in shaping the future you want to see.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [email protected].

Referenced Salary Location

Salary range is expected to be between

If you are applying for this role outside of the primary location, please contact [email protected] for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact [email protected] for more information about U.S.-specific paid time off provisions.