Manager, Marketing - P&C Insurance

Why Work For Us?

• Great Pay - opportunity to participate in AAA discretionary annual incentive plan or other incentive plans depending upon position
• 401k Matching – $1 for $1 company match up to 6% of eligible earnings per pay period
• Benefits – Medical, Dental, Vision, wellness program and more!
• Paid Holidays
• Paid Time Off – Team Members accrue paid time off monthly. Depending on position, an additional 24 hours per year are earmarked for volunteer activities.
• Collaborative Environment – AAA will value your contribution to providing exceptional service to our members
• Free AAA Classic Membership
• AAA Product Discounts
• Tuition Reimbursement Program

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At AAA, our Team Members strive to deliver amazing service and help our Members live life more confidently by delivering to them amazing service and a portfolio of outstanding products that benefit them. In doing so, we align with our True North vision of creating Members for life.

NOTE: This role is hybrid and requires 3 days a week in our Walnut Creek, CA office.

As a trusted leader in and provider of property and casualty (P&C) insurance, we market human-centered solutions that help our Members prevent, prepare for, and recover from many of life’s uncertainties.

ABOUT THIS ROLE
We are looking for a strategic-minded, creative-oriented Marketing Manager who will help us drive the acquisition, growth, and engagement strategies and tactics for our P&C Insurance products lines—Auto and Home Insurance.

In this role you’ll help us create, execute, and track marketing/media plans—and supporting creative campaigns—that take the primary product features of these insurance products and turn them into clear, exciting stories for prospective customers. You’ll drive the go-to-market direction for our campaigns, optimize conversion funnels across channels, and turn market insights into high-impact results.

This Manager position reports to the Director, P&C Insurance Marketing, and has shared responsibility for partnering with regional sales leadership to drive strategic product engagement, improve sales conversions, and deepen local market communication. This is accomplished through the execution of localized retail marketing programs across all regions of our AAA Mountain West Group (MWG) Club. Additionally, the role entails developing targeted local media plans, managing agency relationships, providing accurate forecasting to drive spend strategies that improve ROI and reporting performance results to senior leaders.

ESSENTIAL FUNCTIONS

• Sales Engagement Strategy & Product Leadership
  • Leading sales acquisition and engagement strategy by developing strategic initiatives across all 7 of MWG regions
  • Development and management of localized P&C Insurance marketing and sales programs to drive traffic and increase new transactions across our call center and retail locations.
  • Lead agency management to ensure local campaigns align with the overall product media strategy, efficiencies and drives results to achieve end of year business goals.

• Sales Channel Optimization & Strategic Partnerships
  • Optimizing content and campaigns for driving more retail engagement and improved new policyholder conversion.

• Analysis, Reporting & People Leadership
  • Partnering with sales operations, and analytics to report, track and improve MoM performance across non-digital channels.
  • Partner with the Director on the ongoing efforts to maximize output and interpretation of the Media Marketing Mix tool to drive spend strategies and improve ROI across regions and retail/call center channels.
  • Assist the Director in providing key metrics, forecasting accuracy, and building annual/quarterly plans for VP & C-Suite management.
  • Overseeing an Associate Product Marketer that supports non-digital sales channels and initiatives

KNOWLEDGE AND SKILLS

• Ability to develop detailed product plan by region, and by channel to align local initiatives with broader corporate objectives
• Exceptional strategic thinking, problem-solving, and decision-making skills, and the ability to balance creativity and pragmatism
• Proven ability to navigate a high degree of ambiguity and work effectively in a fast-paced and dynamic environment.
• Excellent communication and presentation skills, with the ability to translate complex data into strategic narratives for various stakeholders.
• Financial Acumen: Comfortable in budgeting, partnering with key financial stakeholders, analyzing and reporting on a region's overall performance and reporting to Director on an ongoing basis
• Industry-Specific Knowledge: Understanding of regional market trends, competitor activity, and relevant regulations within the insurance and subscription based industries.

EDUCATION, COMPETENCIES, CERTIFICATIONS/LICENSE

• Minimum Qualifications
  • Bachelor's degree
  • 5+ experience in various forms of marketing disciplines and retail management, media mix optimization; agency management preferably with a background in membership, loyalty or insurance.

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