Why Work For Us?
- Great Pay - opportunity to participate in AAA discretionary annual incentive plan or other incentive plans depending upon position
- 401k Matching – $1 for $1 company match up to 6% of eligible earnings per pay period
- Benefits – Medical, Dental, Vision, wellness program and more!
- Paid Holidays
- Paid Time Off – Team Members accrue paid time off monthly. Depending on position, an additional 24 hours per year are earmarked for volunteer activities.
- Collaborative Environment – AAA will value your contribution to providing exceptional service to our members
- Free AAA Classic Membership
- AAA Product Discounts
- Tuition Reimbursement Program
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At AAA, our Team Members strive to deliver amazing service and help our Members outsmart life’s roadblocks. We believe everything you do outside of work adds to who you are at work.
NOTE: This role is hybrid and requires 3 days a week in our Walnut Creek, CA office.
Reporting to the Director, P&C Insurance Acquisition, the Manager, P&C Insurance Acquisition is responsible for partnering with regional sales leadership to drive strategic product engagement, improve sales conversions, and deepen local market communication. This is accomplished through the execution of localized retail marketing programs across all regions of AAA MWG, with an emphasis outside of CA. Additionally, the role entails developing targeted local media plans, managing agency relationships, providing accurate forecasting to drive spend strategies that improve ROI and reporting performance results to senior leaders.
ESSENTIAL FUNCTIONS
- Sales Engagement Strategy & Product Leadership
- Leading sales acquisition and engagement strategy by developing strategic initiatives across all 7 of MWG regions
- Development and management of localized P&C Insurance marketing and sales programs to drive traffic and increase new transactions across our call center and retail locations.
- Lead agency management to ensure local campaigns align with the overall product media strategy, efficiencies and drives results to achieve end of year business goals.
- Sales Channel Optimization & Strategic Partnerships
- Optimizing content and campaigns for driving more retail engagement and improved new policyholder conversion.
- Analysis, Reporting & People Leadership
- Partnering with sales operations, and analytics to report, track and improve MoM performance across non-digital channels.
- Partner with the Director on the ongoing efforts to maximize output and interpretation of the Media Marketing Mix tool to drive spend strategies and improve ROI across regions and retail/call center channels.
- Assist the Director in providing key metrics, forecasting accuracy, and building annual/quarterly plans for VP & C-Suite management.
- Overseeing an Associate Product Marketer that supports non-digital sales channels and initiatives
KNOWLEDGE AND SKILLS
- Ability to develop detailed product plan by region, and by channel to align local initiatives with broader corporate objectives
- Exceptional strategic thinking, problem-solving, and decision-making skills, and the ability to balance creativity and pragmatism
- Proven ability to navigate a high degree of ambiguity and work effectively in a fast-paced and dynamic environment.
- Excellent communication and presentation skills, with the ability to translate complex data into strategic narratives for various stakeholders.
- Financial Acumen: Comfortable in budgeting, partnering with key financial stakeholders, analyzing and reporting on a region's overall performance and reporting to Director on an ongoing basis
- Industry-Specific Knowledge: Understanding of regional market trends, competitor activity, and relevant regulations within the insurance and subscription based industries.
EDUCATION, COMPETENCIES, CERTIFICATIONS/LICENSE
- Minimum Qualifications
- Bachelor's degree
- 5+ experience in various forms of marketing disciplines and retail management, media mix optimization; agency management preferably with a background in membership, loyalty or insurance.
#LI-OH1
We target between minimum and midpoint of the range, and all offers are subject to a fair pay analysis - Compensation Range: Min: $158,958.00 - Mid: $198,697.00-
Skills Required
- Bachelor's degree
- 5+ years experience in marketing disciplines, retail management, media mix optimization, and agency management
- Experience with media mix optimization / Media Marketing Mix tools
- Agency management experience
- Background in membership, loyalty, or insurance
- Hybrid work: 3 days per week in Walnut Creek, CA office
- Financial acumen: budgeting, forecasting, and reporting
- Excellent communication and presentation skills; ability to translate complex data into strategic narratives
- Experience partnering with sales operations and analytics and reporting to executive leadership
What We Do
AAA. Always here for our Members, communities, and you. Welcome to AAA Northern California, Nevada & Utah. For well over a century, we’ve continued our long-standing commitment to diligently serve our Members and communities. We have achieved this, and our exemplary reputation, by delivering our wide range of services that span from the roadside assistance we’re famous for; to automobile, homeowners, life and other personal lines of insurance; as well as travel services; and discounts that allow our Members to enjoy life both on and off the road. Beyond the top services we offer, there is still so much more to AAA. We also lead the way in the advocacy for alternative fuels and vehicles, encourage our employees to take advantage of the ability to volunteer their time to deserving organizations and causes in our communities, and offer an array of community focused programs such as car seat installation, teen safe driving, approved auto repair, and AAA battery round-up. Naturally, our leadership and excellence means finding the right individuals driven to continue and support the AAA commitment to serving our Members. We’re always looking for passionate people just like you to bring your unique perspectives and ideas to strengthen our team. Joining AAA means the opportunity to be yourself while building a successful career. You’ll also be able to take comfort in knowing that you’ll be covered by some of the best and competitive benefits in the industry
