WHO WE ARE
We’re not in the wing business. We’re in the flavor business. It’s been our mission to Serve the World Flavor since we first opened in 1994, and we’re just getting started. 1997 saw the opening of our first brand partner operated Wingstop location, and by 2002 we had served the world one billion wings. It’s flavor that defines us and has made Wingstop one of the fastest growing brands in the restaurant industry.
Above all else – our success is largely due to our people and our core values, or what we call The Wingstop Way of being entrepreneurial, service-minded, fun, and authentic. We believe having a strong people foundation centered on these collective values creates a crave-worthy culture and talented team, as well as ensures our brand is poised for accelerated growth. We all win together.
WHAT WE'LL NEED
We’re seeking a Manager of Organic Search who can leverage Answer Engine Optimization (AEO) and Search Engine Optimization (SEO) to lead Wingstop’s enterprise-wide organic search strategy to improve traffic trends, drive sustainable guest acquisition, and increase digital revenue. This role will own the vision, roadmap, and execution of all organic search initiatives across web, app, local listings, and all other emerging search platforms.
This role requires a strategic and hands-on search expert with deep technical AEO & SEO expertise, strong business acumen, and the ability to influence cross-functional teams including Digital, Technology, Marketing, Analytics, Content, and external agency partners. The ideal candidate combines analytical rigor with operational execution and has a proven track record of driving measurable business impact through organic research.
WHAT YOU'LL NEED
- 5-8 years of experience in SEO
- Proven track record of reversing organic traffic declines and driving significant growth.
- Experience in multi-location, retail, QSR, or franchise environments is strongly preferred.
- Deep technical AEO & SEO expertise including site architecture, JavaScript SEO, structured data, and page experience optimization.
- Experience managing enterprise-level websites with large content libraries and location pages.
- Strong understanding of how organic search impacts full-funnel performance and digital revenue.
Technical Skills
- Expertise in Google Search Console, GA4, enterprise SEO platforms (e.g., BrightEdge, Conductor, SEMrush, Ahrefs), and analytics tools.
- Strong understanding of HTML, CSS, JavaScript fundamentals as they relate to SEO.
- Experience with site auditing, log file analysis, and performance diagnostics.
- Familiarity with AI search trends, zero-click search environments, and evolving SERP features.
Business & Leadership Skills
- Strong business acumen with ability to tie SEO performance directly to revenue and profitability.
- Excellent executive communication skills, including presentation to leaders
- Ability to influence cross-functional teams without direct authority.
- Strategic thinker who is also willing to operate hands-on when needed.
- Strong project management skills and ability to manage multiple initiatives simultaneously.
WHO YOU ARE
No job is too small. You recognize that the real work happens in the restaurants, and everything we do should support their success. You stay humble, roll up your sleeves, and always look for ways to support. You learn from others and contribute wherever you can.
You care deeply about doing great work and driving results. You’re curious, ask questions, and seek out opportunities to improve. You don’t just point out problems—you bring solutions, ideas, and perspectives that move the team forward.
You take full responsibility for your work and see things through to completion. You aren’t afraid to fail because you know that failure is a part of learning and growth. You take action, move fast, and keep pushing forward.
You lead with empathy, respect, and emotional intelligence. You collaborate effectively, fostering a culture of trust and constructive feedback. You understand the importance of teamwork and ensure that your actions build others up rather than break them down.
You push yourself and others to be better. You embrace healthy conflict, knowing that great ideas and strong teams emerge from honest, constructive conversations. You believe that leaders create leaders and are committed to fostering a culture of growth, challenge, and continuous improvement.
BENEFITS
Flavor Perks:
Unlimited paid time off for exempt employees
One paid volunteer day of your choice
Competitive bonus structure for eligible roles
Team member stock purchase plan
Health savings or flexible spending account options
401k – (dollar for dollar on the first 3% and then 50 cents on the dollar for the next 2% for team member contributions up to 5% of eligible compensation)
Comprehensive medical, dental, and vision benefits
Basic life and AD&D insurance provided
Pet insurance
Education Assistance
Wellness reimbursement program
Paid maternity and paternity leave
Fun is the best Flavor:
Lunch provided every Tuesday and Thursday in office
Discount on Wingstop gift cards
Onsite game room
Wingstop provides equal opportunities for everyone that works for us and everyone that applies to join our team, without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, any service, past, present, or future, in the uniformed services of the United States (military or veteran status), or any other consideration protected by federal, state, or local law.
Skills Required
- 5-8 years of experience in SEO
- Proven track record of reversing organic traffic declines
- Experience in multi-location, retail, QSR, or franchise environments
- Deep technical AEO & SEO expertise
- Experience managing enterprise-level websites with large content libraries
- Strong understanding of how organic search impacts digital revenue
- Expertise in analytics tools
- Strong understanding of HTML, CSS, and JavaScript fundamentals as they relate to SEO
- Experience with site auditing and performance diagnostics
- Familiarity with AI search trends and evolving SERP features
- Strong project management skills
Wingstop Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Wingstop and has not been reviewed or approved by Wingstop.
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Healthcare Strength — Corporate-owned locations and corporate roles include medical, dental, and vision coverage for eligible employees. Some franchise and management postings also note access to health insurance.
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Retirement Support — Managers and corporate roles can access a 401(k) and, in some cases, a team member stock purchase program. These options provide retirement savings pathways where offered.
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Wellbeing & Lifestyle Benefits — Wellbeing programming includes wellness events or reimbursements and 24/7 mental-health support for eligible employees. Restaurant roles commonly include a free shift meal and food discounts.
Wingstop Insights
What We Do
Sure, we’re The Wing Experts, but it’s our flavor that defines us. You taste it in our 12 signature sauces, you see it through our bold TV commercials, and you feel it when you walk through our doors. It’s what we like to call a flavor experience, and since the opening of our first restaurant in 1994 in Garland, Texas, it’s been our mission to Serve the World Flavor. Fast forward over 30 years and we’ve done just that. With more than 3000 locations globally, we’ve established ourselves as one of the fastest growing restaurant brands in the industry. Our fresh wings satisfy your hunger in a way nothing else can, and we’d like to think our workplace is just as unique as our made-from-scratch ranch dressing. We’ve got the opportunity you’ve been craving whether you’re looking for something at our restaurant support center in Dallas, or in the field supporting our team members in-restaurant. For people who demand flavor in everything from their food to their career, Wingstop is the answer. We’re a brand that can’t be duplicated, with a momentum that can’t be slowed – let us show you what Team Wing is all about! Visit www.wingstop.com/careers for more information and follow our page to stay updated with all things Wingstop.
