Manager, Online Events & Promotions

Posted One Month Ago
Be an Early Applicant
9090, Melle, Vlaams Gewest, BEL
In-Office
Senior level
Retail
The Role
Leads the strategic direction, planning, execution, and optimization of online promotional programs, including Daily Deals and major promotional events. Partners with merchandising, pricing, marketing, operations, supply chain, technology, and analytics teams to drive sales, customer engagement, profitability, and operational efficiency. Oversees KPI reporting, data-driven insights, program execution, cross-functional influence, and development of six direct reports.
Summary Generated by Built In

With a career at The Home Depot, you can be yourself and also be part of something bigger.

Position Purpose:

The Manager, Online Promotions & Events is responsible for setting the strategic direction and business vision for The Home Depot's online promotional programs, including Daily Deals, Special Buy of the Week (SBOTW), Tier 1 Events, and Tier 2 Events. This role partners across Merchandising, Pricing, Promo Operations, Marketing, Analytics, and Technology teams to align priorities, influence promotional strategies, support execution readiness, identify optimization opportunities, and deliver meaningful business results. Through strong cross-functional leadership, data-driven decision making, and team development, this leader drives promotional growth, customer engagement, and continuous improvement across the online promotional portfolio.

Key Responsibilities:

  • 40% Drive consistent category-level strategy planning with Merchants: coordination of necessary data from both store and online systems along with data from key competitors, development of project templates and concise reporting results for Online and Store Merchants
  • 30% Responsible for the creation and execution of KPI reporting, ensuring accurate data collection while highlighting key insights to drive decision making
  • 20% Manage the execution of key programs and new online initiatives
  • 10% Partner with functional areas such as Supply Chain, Core Merchandising, Vendor Compliance and Inventory Management to ensure effective solutions that can be leveraged across all areas

Direct Manager/Direct Reports:

  • Position reports to Sr. Manager of Merchandise Planning, homedepot.com
  • Number of direct reports is 6. Accountable for direct supervision of the work activities of others. In addition to personnel issues -- including selection, termination, performance appraisal and professional development of subordinates.

Travel Requirements:

  • Typically requires overnight travel less than 10% of the time.

Physical Requirements:

  • Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions:

  • Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Minimum Qualifications:

  • Must be eighteen years of age or older.
  • Must be legally permitted to work in the United States.

Preferred Qualifications:

  • Bachelor's degree in Business, Marketing, Finance, Economics, Merchandising, Analytics, or a related field.
  • Demonstrated ability to lead through ambiguity, establish a long-term vision, and influence enterprise strategies that drive meaningful business outcomes.
  • 5+ years of experience in Merchandising, Online Merchandising, Promotions, Category Management, Pricing, Marketing, E-Commerce, Analytics, or other related business functions.
  • 1+ years of experience leading, coaching, and developing associates in a fast-paced, results-oriented environment.
  • Proven ability to develop and execute business strategies that drive sales growth, customer engagement, profitability, and operational efficiency.
  • Experience owning large-scale promotional programs, marketing campaigns, events, or business initiatives from strategy through post-performance analysis.
  • Strong analytical and problem-solving skills with the ability to translate complex data into actionable business insights and recommendations.
  • Demonstrated ability to influence cross-functional partners and leaders without direct authority.
  • Experience presenting business performance, strategic recommendations, and opportunities to senior leadership audiences.
  • Strong financial acumen, including experience evaluating sales performance, promotional effectiveness, margin impact, and ROI.
  • Experience balancing multiple priorities and delivering high-quality results under tight deadlines.
  • Proficiency in data analysis and reporting tools, including Excel, Tableau, Power BI, SQL, BigQuery, or similar platforms.
  • Experience leveraging customer, promotional, and performance data to identify optimization opportunities and drive continuous improvement.
  • Knowledge of e-commerce merchandising, digital customer experiences, promotional strategy, retail marketing, or event planning.
  • Experience working across Merchandising, Pricing, Marketing, Operations, Technology, and Analytics organizations to achieve shared business objectives.
  • Strong written and verbal communication skills, with the ability to simplify complex concepts and create executive-ready presentations.

Minimum Education:

  • The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Preferred Education:

  • No additional education

Minimum Years of Work Experience:

  • 3

Preferred Years of Work Experience:

  • No additional years of experience

Minimum Leadership Experience:

  • None

Preferred Leadership Experience:

  • None

Certifications:

  • None

Competencies:

  • Strong strategic thinking ability
  • Superior analytic skills (quantitative and qualitative)
  • General management skills
  • Strategic thinking; process focus
  • Ability to influence others at all levels within the organization

Skills Required

  • At least 18 years of age
  • Legally permitted to work in the United States
  • Bachelor's degree or equivalent degree in a related field
  • At least 3 years of relevant work experience
  • 5+ years of experience in merchandising, online merchandising, promotions, category management, pricing, marketing, e-commerce, analytics, or related functions
  • 1+ years of experience leading, coaching, and developing associates
  • Experience developing and executing business strategies that drive sales growth, customer engagement, profitability, and operational efficiency
  • Experience owning large-scale promotional programs, marketing campaigns, events, or business initiatives from strategy through post-performance analysis
  • Strong analytical and problem-solving skills, including translating complex data into actionable insights
  • Ability to influence cross-functional partners and senior leaders without direct authority
  • Experience presenting business performance and strategic recommendations to senior leadership
  • Strong financial acumen, including evaluating sales performance, promotional effectiveness, margin impact, and ROI
  • Experience managing multiple priorities and delivering results under tight deadlines
  • Proficiency with data analysis and reporting tools such as Excel, Tableau, Power BI, SQL, or BigQuery
  • Knowledge of e-commerce merchandising, digital customer experiences, promotional strategy, retail marketing, or event planning
  • Strong written and verbal communication skills

The Home Depot Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The Home Depot and has not been reviewed or approved by The Home Depot.

  • Retirement Support A 401(k) plan with company matching supports long-term savings alongside core pay. Retirement programs are consistently positioned as a meaningful part of total compensation.
  • Equity Value & Accessibility An Employee Stock Purchase Plan enables discounted stock ownership as a core element of compensation. Equity opportunities complement wages and are accessible beyond full-time salaried roles.
  • Strong & Reliable Incentives Profit-sharing and store-performance bonuses offer additional earnings opportunities beyond base pay. Incentive programs are described as recurring and tied to store results.

The Home Depot Insights

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The Company
HQ: Atlanta, GA
129,974 Employees
Year Founded: 1977

What We Do

The Home Depot, the world’s largest home improvement specialty retailer, values and rewards dedicated, knowledgeable and experienced professionals. We operate over 2,200 retail stores in all 50 states, the District of Columbia, Puerto Rico, the U.S. Virgin Islands, Guam, Canada and Mexico. All of our associates have one thing in mind — helping our customers build and improve upon their homes. Join The Home Depot team today and see for yourself why we are consistently ranked as a top Fortune 500 company.

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