Manager, Omni Marketing

Posted 11 Days Ago
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Racine, WI, USA
In-Office
109K-143K Annually
Senior level
Consumer Web
The Role
Lead omnichannel marketing strategy and execution for CPG brands, partnering with sales, retailers, and agencies to drive in-store and online campaigns. Use shopper insights, analytics, MMA, A/B testing, and budget management to optimize performance, monitor competitors, and report results.
Summary Generated by Built In

SC JOHNSON IS A FIFTH-GENERATION FAMILY COMPANY BUILT ON THE SPIRIT OF OUR PEOPLE. We have been leading with purpose for over 130 years, building iconic brands that win the hearts and minds of consumers – such as Raid®, Glade®, Ziploc® and more, in virtually every country around the world. Together, we are creating a better future – for the planet, for future generations and for every SCJ team member. Join our winning team of Wave Makers and Go Getters and help us write the next chapter in the SCJ story.

ABOUT THE ROLE

Are you a strategic marketer who thrives at the intersection of brand, sales, and shopper experience? As Manager, Omni Marketing, you’ll lead the charge in designing and activating bold, integrated strategies that drive growth across every touchpoint—from shelf to screen. In this highly visible role, you’ll partner across brand, sales, and product teams while collaborating closely with key retail partners to bring seamless, insight-driven omnichannel campaigns to life. You’ll combine creativity with data, turning shopper behavior into powerful marketing moments that accelerate sales and strengthen market share. We’re looking for a dynamic, results-oriented leader with a passion for retail and consumer packaged goods, a sharp analytical mindset, and the ability to connect the dots across channels to deliver meaningful business impact.

KEY RESPONSIBILITIES

Omnichannel Strategy & Execution 

  • Develop and implement omnichannel marketing plans aligned with business objectives. 

  • Leverage shopper insights and retailer-specific strategies to drive engagement and conversion. 

  • Manage marketing budgets to optimize ROI and ROO. 

  • Activate portfolio strategies in partnership with finance and revenue management. 

  • Optimize channel mix using performance data and Marketing Mix Modeling (MMA).

In-Store & Online Marketing 

  • Lead development of impactful in-store marketing programs and creative briefs. 

  • Collaborate with sales teams to ensure flawless execution. 

  • Oversee online marketing campaigns, content strategy, PDP briefs, and digital shelf management. 

  • Continuously improve online performance through analytics, A/B testing, and trend monitoring. 

Collaboration & Communication 

  • Serve as the key contact for internal teams and retail partners. 

  • Provide shopper insights to inform customer-specific strategies and sell-in materials. 

  • Manage relationships with external agencies (creative, media, retail media) to drive innovation and execution. 

  • Communicate plans, results, and insights across stakeholders. 

  • Share best practices and contribute to process development. 

Performance Analysis & Competitive Intelligence 

  • Track and analyze campaign performance and shopper behavior. 

  • Apply insights from analytics to inform future strategies. 

  • Monitor competitor activity and retail trends to identify opportunities and threats. 

  • Develop competitive strategies to differentiate offerings. 

REQUIRED EXPERIENCE YOU’LL BRING

  • Bachelor’s degree in marketing, Business Administration, or a related field with 5+ years of relevant experience

  • Qualified candidates must be legally authorized to work in the United States without current or future sponsorship

PREFERRED EXPERIENCES AND SKILLS

  • Familiarity with retail media planning and AI/agentic technology integration. 

  • Strong curiosity and self-starter mindset. 

  • Excellent communication and collaboration skills. 

  • Strong project and budget management capabilities. 

  • Experience with e-commerce marketing, SEO/SEM, and conversion optimization. 

  • Proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics). 

  • Working knowledge of retailer-specific platforms and retail media networks. 

  • Proven success in developing and executing omnichannel marketing campaigns. 

  • Experience managing budgets and analyzing ROI. 

  • Strong understanding of retail marketing principles. 

JOB REQUIREMENTS

  • This role is eligible for domestic relocation assistance

  • Full-time onsite role in Mt. Pleasant, Wisconsin

  • Office work environment: Remote work available once a week for eligible employees after initial 90-day onboarding period

  • Travel <10%

BENEFITS AND PERKS

SC Johnson’s total compensation packages are at or above industry levels. In addition to salary, total packages may include bonuses, long-term incentives, matching 401(k) contributions and profit sharing based on company profitability, job level and years of service. As a family company, we’re committed to providing benefits such as subsidized health care plans, maternity/paternity/adoption leave, flexible work arrangements, vacation purchase options, recreation and fitness centers, childcare, counseling services and more.


The Company's Total Rewards package is at or above industry levels. The expected base salary range for this position is between 109,200.00 USD - 143,325.00 USD. Job related skills, experience, education, and location will be considered in setting actual starting base salary. In addition to your base salary and depending on job level, eligibility, and performance, a total package may include profit sharing, a short-term incentive and/or long-term incentives. As a family company, benefits are a key piece of our Total Rewards package as well and we’re proud to provide a comprehensive, competitive, and differentiated benefits program that our people and their families value.

Inclusion & Diversity

We’re a global business, with people from every culture, ethnicity, race, religion, gender identity, sexual orientation, age and ability. We recognize the breadth of human experience, and we work to celebrate it. It is our goal to build a diverse, inclusive and supportive work environment where all people can thrive.

We’re committed to ongoing efforts that help us attract, hire, and retain diverse talent who want to build a positive, inclusive environment. Read more about our ongoing initiatives at https://jobs.scjohnson.com/inclusion.

Better Together

At SC Johnson, we strive to create a positive, inclusive and unique workplace. We strongly believe SCJ people are able to achieve their best when they can collaborate and work together in person.

Equal Opportunity Employer

The policy of the Company is to ensure equal opportunity for all qualified applicants and employees without regard to race, color, religion, gender, marital status, sexual orientation, national origin, ancestry, age, gender identity, gender expression, disability, citizenship, pregnancy, veteran status, membership in any active or reserve component of the U.S. or state military forces, genetic history or information or any other category protected by law.

Accommodation Requests

If you are an individual with a disability and you need an accommodation or other assistance during the application process, please call our Human Resources department at 262-260-3343 or email your request to [email protected]. All qualified applicants are encouraged to apply. Download the EEO Know Your Rights poster for more information. 

Skills Required

  • Bachelor's degree in Marketing, Business Administration, or related field with 5+ years relevant experience, or advanced degree with 3+ years
  • Legally authorized to work in the United States without current or future sponsorship
  • Ability to work full-time onsite in Mt. Pleasant, Wisconsin
  • Willingness to travel less than 10%
  • Proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics)
  • Experience with omnichannel marketing, e-commerce marketing, SEO/SEM, conversion optimization, and Marketing Mix Modeling
  • Experience managing budgets, analyzing ROI, and activating portfolio strategies with finance/revenue management
  • Working knowledge of retailer-specific platforms, retail media networks, and retail media planning
  • Experience managing external agencies (creative, media, retail media)
  • Familiarity with AI/agentic technology integration

SC Johnson Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about SC Johnson and has not been reviewed or approved by SC Johnson.

  • Strong & Reliable Incentives Pay is frequently framed as fair or good when bonuses and profit sharing are included, suggesting meaningful upside beyond base salary. The total rewards approach is positioned as benchmarking to market standards and rewarding performance through variable compensation elements.
  • Retirement Support Retirement offerings are repeatedly described as a strength, including 401(k) matching and, in some cases, additional retirement contributions. These programs appear to materially improve perceived total compensation for long-tenure employees and those prioritizing savings benefits.
  • Parental & Family Support Family-oriented benefits stand out, with parental leave, childcare support in certain locations, and recognition for working-parent support programs. This breadth is presented as a distinctive part of the package compared with more narrowly focused benefits offerings.

SC Johnson Insights

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The Company
HQ: Racine, WI
12,652 Employees
Year Founded: 1886

What We Do

We’re SC Johnson, a family company at work for a better world™. We are a leading manufacturer of household cleaning products and products for home storage, air care, pest control, shoe care and professional products. SC Johnson’s high-quality products and iconic brands include OFF!®, Raid®, Glade®, Windex®, Scrubbing Bubbles®, Ziploc®, Mrs. Meyer’s® Clean Day, method®, Autan®, Baygon®, Mr Muscle®, Duck®, Lysoform® and more, and are in homes, schools and businesses in virtually every country worldwide. We’re a fifth-generation, family-owned and led company with 13,000 employees and operations in 70 countries. Founded in 1886 and headquartered in Racine, Wisconsin, we believe that a more sustainable, healthier and transparent world that inspires people and creates opportunities isn't just possible – it's our responsibility. SC Johnson includes both SC Johnson Professional, providing solutions to healthcare, industrial and institutional markets, and SC Johnson Lifestyle Brands, a growing house of like-minded brands working together for bold, transformative growth. Learn more about SC Johnson on our LinkedIn “Life” tab, at https://scjohnson.com or https://jobs.scjohnson.com.

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