Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
THE OPPORTUNITY
Are you passionate about documentaries—so much so that they top your “must-watch” list ahead of scripted films and popular series? Do you thrive on crafting award-winning, breakthrough marketing campaigns? The Netflix Nonfiction Marketing team seeks a creative marketing leader to lead the day-to-day development and execution of consumer marketing campaigns for a diverse slate of documentary films and series.
WHO WE ARE LOOKING FOR
You have a proven track record of building impactful, world-class, culturally relevant creative campaigns that connect with audiences and break through the zeitgeist.
You have worked on 360 campaigns, from strategy development to leading tactical execution (i.e. AV/trailers, digital/social, print/out-of-home and more).
You can conceptualize and articulate creative strategy and big ideas that people will rally around. You understand how to tell a strategic, compelling and cohesive story across all platforms.
You have a strong passion for documentaries and nonfiction storytelling.
You are a cross-functional team player who is able to engage, listen and collaborate with internal departments. You seek to be the connector of information rather than the gatekeeper.
You can effectively communicate to executives, filmmakers, showrunners, producers, talent and talent representatives as needed.
You possess an excellent ability to problem solve across a vast array of conflicts and challenges every day.
You are a proactive self-starter, who is resourceful and solution-oriented. You demonstrate strong judgment in the face of ambiguity.
You thrive in a fast-paced, multifaceted and demanding environment.
You strive to innovate, try new technologies and disrupt marketing norms in your work.
You actively leverage data & insights, and are not afraid to ask questions and challenge the status quo.
RESPONSIBILITIES
Lead and develop culturally relevant and impactful documentary launch campaigns (AV/trailers, digital/social, print/out-of-home and more) that connect with consumers - from strategy development to creative execution and production.
Engage audiences and generate large-scale conversation through a combination of traditional single-title campaigns and alternative approaches.
Provide high level filmmaker & showrunner / talent support across the documentary slate.
Key contact amongst all cross functional teams including content, publicity, communications, creative marketing production, product, and editorial to optimize across teams and ensure goals are being met.
Oversee overall scope, budget, and resources for your campaigns.
EXPERIENCE & SKILLS
8-10+ years of experience in building strategic and creative consumer marketing campaigns, preferably at a streaming network or studio with a background in entertainment (TV, film, gaming), global lifestyle/sports brand or creative/advertising agency.
Key decision maker in a senior marketing role. Someone who is challenged and energized by changes and creating opportunities for the business.
High-touch talent management skills, with the ability to effectively communicate different facets of their campaigns to executives, showrunners (or filmmakers), talent and talent representatives (as needed).
Experience managing a high volume of campaign types in parallel.
Experience managing high-risk legal projects, along with the ability to respond rapidly and judiciously to real-world events.
Strong interpersonal, creative, presentation, problem solving, negotiating, influencing, facilitation, organizational, prioritization, decision making, analytical and conflict resolution skills.
Experienced in agency/brand relationship building, capable of shaping productive long-term relations with external partners by providing continuous feedback.
A cross-functional leader who is able to engage, listen and collaborate with internal departments/teams to align early on in terms of overall strategy and goals, and to see the cross-functional collaboration through launch.
At Netflix, we carefully consider a wide range of compensation factors to determine your personal top of market. We rely on market indicators to determine compensation and consider your specific job family, background, skills, and experience to get it right. These considerations can cause your compensation to vary and will also be dependent on your location.
The overall market range for roles in this area of Netflix is typically $215,000 - $315,000.
This market range is based on total compensation (vs. only base salary), which is in line with our compensation philosophy. Netflix is a unique culture and environment. Learn more here.
Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.
What We Do
Netflix is the world's leading streaming entertainment service with 209 million paid memberships in over 190 countries enjoying TV series, documentaries and feature films across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.
