2K’s Cat Daddy studio, based in Kirkland, Washington, was started 25+ years ago by industry veterans and is now a wholly owned subsidiary of Take-Two Interactive within the 2K Label. The studio is a fun, dedicated family of incredibly hardworking game developers. We have shipped games on almost every genre and platform, with a current focus on mobile games.
What We Need:
We are looking for a passionate and self-motivated Mobile User Acquisition Manager to join our Mobile Marketing Team. Reporting to the Senior Manager, Mobile User Acquisition, this role will work with a number of stakeholders to grow our existing mobile games as well as supporting future titles. This position will emphasize game-specific audience, creative, and optimization strategies. You will be responsible for the execution of these strategies as well as sharing the findings and next steps to cross-functional teams.
The role is inherently collaborative. Key departments that the role will interact with are: Product PMM, Creative, and Analytics teams. The role requires clear communication of complex strategies in a visual and accessible manner. This requires you to work onsite in the Cat Daddy studio location in Kirkland, WA.
What You Will Do:
- Development and implementation of world-class new user acquisition and retargeting strategies.
- Build, run, monitor, test and optimize campaigns (e.g. social, search, DSP, etc) to increase performance.
- Be proficient in current and future mobile advertising trends, including proactively introducing new advertising channels, purposefully testing new optimization methods, advocating for new ad formats and having a growth hack mentality.
- Take ownership of creative testing from concept to completion. Drive performance marketing creative strategy, establish A/B testing framework.
- Monitor & measure creative performance to evaluate how UA optimizations and changes influence results.
- Identify areas of improvement by analyzing performance, convert data into actionable insights.
- Test and define a strategy for channel-specific creatives.
- Proactively introduce new technology for automation and operational efficiency.
- Cultivate business relationships with ad partners and unlock alpha/beta testing opportunities.
You have an analytical mind with an ability to distill complex projects into actionable items. Clarity of thought is a requirement. You should have a comprehensive view of the entire user journey and the impact of interventions at various stages. You should be a creative problem solver and self-starter with passion and enthusiasm for consistently getting results.
- Proven experience in mobile user acquisition.
- Consistent record of successfully managing and scaling UA, retargeting and creative strategies.
- Strong problem solver who thinks strategically. Able to breakdown and prioritize problems, assess opportunity areas, develop big ideas and priorities, and mobilize teams and resources to move the business forward.
- Deep understanding on funnel and conversion metrics. Requires experience working in a metrics-based environment.
- Experience in data collection, analysis and reporting from multiple sources.
- Understanding of UA and creative dashboards from different platforms.
- Proven experience building processes and exit targets for creative testing at high velocity (~50 new creatives per month).
- Advanced Microsoft Excel or Google Spreadsheet skills
- A passion for games is a bonus!
At Cat Daddy, we believe diversity of experience is fundamental to crafting accessible and fun gaming experiences for *all* of our players. We encourage everyone to consider being a part of our team.
We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
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The pay range for this position in Washington at the start of employment is expected to be between $100,200 and $148,320 per year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations.
Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards and eligibility to participate in our 401(K) plan and Employee Stock Purchase Program.
Regular, full-time employees are also eligible for a range of benefits at the Company, including: medical, dental, vision, and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company’s discretionary time off program; up to 10 paid sick days per calendar year; paid parental and compassionate leave; wellbeing programs for mental health and other wellness support; family planning support through Maven; commuter benefits; and reimbursements for fitness-related expenses
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Skills Required
- Proven experience in mobile user acquisition
- Consistent record of successfully managing and scaling UA, retargeting and creative strategies
- Deep understanding on funnel and conversion metrics
- Experience in data collection, analysis and reporting from multiple sources
- Understanding of UA and creative dashboards from different platforms
- Advanced Microsoft Excel or Google Spreadsheet skills
What We Do
What's with the name? Way before Harley Howe and Patrick Wilkinson formed Cat Daddy Games 20 years ago, a much younger Harley was exposed to the perils of falling trees at a family-owned timber company. In those days, it wasn't uncommon for a cut tree to get stuck on other trees as it crashed towards the ground. Harley learned that the only way to get these trees all the way down was with a "cat daddy," a man who literally climbed up stuck trees, chopped off the limbs, and then rushed down the tree as it plummeted towards the earth. The longer Harley spent with these guys, the more he realized that cat daddys were almost solely responsible for all the random acts of brilliant stupidity happening out in the woods. And so ... Cat daddys left quite the impression on Harley, so when Pat and Harley started their company, it seemed fitting that Cat Daddy Games be the name. They were going against convention and playing it loose, creating adventurous games on a variety of emerging platforms without a safety net. Like a way geekier version of real cat daddys. Pat and Harley's relationship grew and grew with multiple successful PC titles released and in 2003 they were purchased by Take-Two Interactive. With this they moved into console and delivered the Carnival Games franchise. As the industry changes so does their focus. They are now currently plugging away on mobile and VR games with some nice upcoming titles soon to be released.
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