Duties & Responsibilities
The primary responsibilities of this job include, but are not limited to:
- Contribute to developing comprehensive brand strategies alongside Platform Leads, taking into account consumer, category, and market trends.
- Assist in the development of a 3-year pipeline alongside Platform Leads, identifying white space opportunities and new product and line extension opportunities by analyzing market trends, consumer needs, and avenues for business growth.
- Oversee the lifecycle and ongoing management of individual platforms.
- Continuously monitor and report on platform performance to ensure optimal operation and identify areas for improvement.
- Collaborate with Platform Leads to identify opportunities for platform enhancement, provide actionable recommendations, and execute plans effectively.
- Support the creation and maintenance of presentations, pipelines, and other related documentation.
- Assist in both short-term and long-term Integrated Marketing Calendars to ensure cohesive and timely execution of marketing initiatives.
- Collaborate with cross-functional teams to successfully execute and launch calendar programs and campaigns.
Qualifications (Education & Experience)
- Located in the Boston Metro Area – hybrid model 3 days in office
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 3-5 years proven experience in marketing strategy, product innovation, campaign management, and cross-functional team collaboration.
- Preference for past experience in restaurant/retail and/or consumer goods industries.
- Strong project management skills with the ability to manage multiple projects simultaneously.
- Excellent communication and interpersonal skills.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Creative thinker with a passion for innovation and continuous improvement.
Working Conditions
- Required travel - Minimal
Physical Requirements
- While performing this job, the incumbent is regularly required to stand, sit, talk hear & use hands and fingers to operate keyboards
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What We Do
Panera began in 1987 as St. Louis Bread Company, a humble community bakery founded with a sourdough starter from San Francisco and a dream of putting a loaf of bread in every arm. While our business has expanded well beyond St. Louis since then, that same sourdough starter is still used in our iconic sourdough bread and the craft of baking bread fresh each day remains at the heart of Panera Bread. Each day, our trained bakers fill our bakery shelves with delicious freshly baked cookies, pastries, bagels, and a range of breads from focaccia to classic baguettes.
We believe in serving delicious, freshly prepared, clean food made with carefully selected ingredients that we are proud to serve our own families. Our menu, crafted by chefs and bakers, features classic, comforting dishes, each with an intriguing twist.
We respect our planet and take measures to lessen our impacts. We believe in treating people with warmth, kindness, and respect, whether it’s a guest in our cafe or one of our associates. And we believe in helping our local communities, especially in times of need.
We’re also focused on improving quality and convenience. With investments in technology and operations, we offer omni-channel access to your Panera favorites – like mobile ordering, catering, and Rapid Pick-Up® for to-go orders, Curbside pick-up and delivery – all designed to make things easier for our guests.
Today, Panera operates as both Panera Bread® or Saint Louis Bread Co St. Louis Bread Company in 48 states, the District of Columbia and Canada.
Panera Bread is privately held by JAB Holding Company. Panera Bread is part of Panera Brands, one of the largest fast-casual restaurant platforms in the U.S., comprised of Panera Bread®, Caribou Coffee® and Einstein Bros.® Bagels.
