[What the role is]
Drive integrated marketing, communications and publicity initiatives to enhance awareness, engagement and value of the PAssion Membership Programme.The role develops and delivers member-centric campaigns across multiple communication channels, manages key marketing platforms, and works closely with internal and external stakeholders to strengthen member engagement and support PA's community-building objectives.
[What you will be working on]
Job SummaryThe Manager (Membership) drives integrated marketing, communications and publicity initiatives to strengthen awareness, engagement and value of the PAssion Membership Programme. The role develops and executes member-centric campaigns across multiple communication channels, manages digital marketing platforms and content, and collaborates with internal and external stakeholders to enhance the member experience and support PA's community-building objectives.
Job ResponsibilitiesDevelop and execute integrated marketing and communications campaigns to promote the PAssion Membership Programme and drive member awareness, engagement and participation.
Plan, manage and optimise PAssion Membership communication channels, including social media, EDMs, website and other digital platforms, ensuring timely, relevant and engaging content.
Conceptualise and produce marketing content, publicity materials, newsletters and campaign assets in collaboration with internal stakeholders, agencies and partners.
Drive member engagement through promotions, contests, events and campaigns that strengthen the value proposition of the PAssion Membership Programme.
Collaborate with PA divisions, government agencies and commercial partners to coordinate integrated marketing initiatives and maximise outreach across communication platforms.
Monitor campaign performance, analyse marketing and engagement metrics, and recommend improvements to optimise communications effectiveness.
Support the enhancement and implementation of digital communication platforms and systems, including requirement gathering, user acceptance testing (UAT) and rollout of new features.
Manage marketing-related procurement and budgets, including agency management, procurement exercises and contract administration, in accordance with PA's financial policies.
Prepare reports, communication plans and management updates, and provide guidance to contract staff or project teams where required.
Keep abreast of emerging marketing, communications and digital engagement trends, recommending innovative approaches to strengthen the PAssion Membership Programme.
[What we are looking for]
What we are looking for
- At least 2 years of relevant experience in marketing communications, digital marketing, membership management or related fields.
Technical Competencies
- Experience in planning and executing integrated marketing and communications campaigns.
- Strong copywriting and communication skills across digital and offline channels.
- Experience managing digital communication platforms, including websites, social media and EDMs.
- Good project management, coordination and stakeholder engagement skills.
- Proficient in Microsoft Office applications (Word, Excel and PowerPoint).
Personal Attributes
- Strong analytical and problem-solving skills with sound judgement.
- Meticulous with a keen eye for detail.
- Creative and able to develop innovative marketing ideas and solutions.
- Self-driven, adaptable and able to manage multiple priorities independently.
- Strong interpersonal skills with the ability to collaborate effectively across teams and stakeholders.
- Customer-centric mindset with a commitment to delivering quality outcomes.
Preferred
- Experience with content management systems (CMS), mobile applications or digital marketing platforms.
- Familiarity with design and content creation tools such as Canva, Adobe Photoshop or equivalent.
- Experience managing social media agencies, creative vendors or marketing partners.
- Experience in public sector, membership programmes or customer engagement initiatives.
- Willingness to support events and campaigns outside normal office hours when required.
Skills Required
- Minimum 2 years relevant experience in marketing communications, digital marketing, membership management or related fields.
- Experience planning and executing integrated marketing and communications campaigns.
- Strong copywriting and communication skills across digital and offline channels.
- Experience managing digital communication platforms (websites, social media, EDMs).
- Project management, coordination and stakeholder engagement skills.
- Proficient in Microsoft Word, Excel and PowerPoint.
- Strong analytical and problem-solving skills with sound judgement.
- Experience with content management systems (CMS), mobile applications or digital marketing platforms.
- Familiarity with design and content creation tools such as Canva, Adobe Photoshop or equivalent.
- Experience managing social media agencies, creative vendors or marketing partners.
- Experience in public sector, membership programmes or customer engagement initiatives.
- Willingness to support events and campaigns outside normal office hours when required.
What We Do
The Singapore Economic Development Board (EDB) is a government agency responsible for strategies that enhance Singapore’s position as a global centre for business, innovation, and talent. It undertakes investment promotion and industry development.
