Based in Pasadena, California, Dine Brands Global, Inc. (NYSE: DIN), through its subsidiaries, franchises restaurants under Applebee's Neighborhood Grill + Bar®, IHOP® and Fuzzy's Taco Shop® brands. With over 3,500 restaurants combined in 18 countries and 354 franchisees as of December 31, 2023, Dine Brands is one of the largest full-service restaurant companies in the world. For more information on Dine Brands, visit the Company's website located at www.dinebrands.com.
The Media Manager is a new and critical role for IHOP. This role is responsible for the day-to-day planning, execution, and optimizations of our omni-channel media strategy for IHOP.
The Media Strategist will be passionate about pushing the boundaries of media into creative content development and skilled at getting the most out of media partners. This person should have experience in cross-channel planning or video investment and executing media integrations.
The ideal candidate will demonstrate a strong appetite for new technology, emerging platforms, culture, and everything in between. A Media Manager who is curious and has the ability to translate media solutions into traffic and brand building opportunities. This role will report to the Director, Brand Experience.
Responsibilities:
•Planning and executing media partnerships with a heavy focus on digital, premium video (linear/streaming/cinema), and paid social.
•Monitor media performance and always have an eye on channel and partner optimizations.
•Partner closely with in-house advertising managers to ensure timely delivery of creative assets and shepherd best practices where applicable (e.g. social first creative)
•Develop and present media specific documents such as RFPs, media plans, objectives and strategies decks, and other related functions to internal key stakeholders.
•Create campaign launch announcement such as screenshots, links and placement information to merchandise the work.
•Oversee paid media budget pacing (forecast vs. delivered), billing, and update finance on key spend forecast changes.
•Manage day-to-day communication with key partners: in-house creative team, product marketing, advertising managers, social, and Business Analytics.
•Ensure media flowchart is up-to-date and shared with internal key stakeholders when revisions occur.
•Report on campaign performance with the ability to distill and curate insights and findings.
•Target base salary $125k+ depending on experience
Skills & Requirements:
•Bachelor’s degree in related field and restaurant experience is a plus.
•7+ years of media and digital planning via agency or in-house client side
•Experience working with well-known brands and high-profile campaigns
•Retail and or restaurant experience preferred
•Excellent analytical, planning and organization skills
•Demonstrated ability to drive improvement of digital KPIs via a strong analytical mindset
• Excellent problem-solving and critical thinking skills
• Talent for cross-collaboration; experience working with multiple teams within one company
• Demonstrated communication and organizational skills
• Desire to learn and grow within a fast-paced, constantly changing work environment
Equal Employment Opportunity Statement
Dine Brands Global strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, veteran status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other status protected by federal, state, or local law. All employment is decided on the basis of qualifications, merit, and business need.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act and/or other applicable laws and regulations in other jurisdictions.
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Top Skills
What We Do
Founded in 2007, Dine Brands Global, Inc. (formerly DineEquity) passionately nurture and grow the world’s most beloved restaurant brands - Applebee's (established in 1980), IHOP (founded in 1958), and Fuzzy's Taco Shop (founded in 2003). With over 100 years of hospitality experience and expertise throughout 18 countries around the world, Dine Brands supports more than 3,400 restaurants, making it one of the largest full-service restaurant companies in the world.
Who are we?
We are innovators that embrace new ideas, authenticity, and collaboration to unite franchisees, brands, and team members to go further together. We value commitment and take personal accountability for our actions. We value openness, authenticity, and foster a collaborative, creative environment that believes we will go further when we Dine Together
