Manager, Media Research

ABOUT THIS JOB
The Media Measurement team is an integral part of GfK/NielsenIQ Group, delivering industry-leading insights on media consumption across Southeast Asia.
We are looking for a highly motivated Manager in Client Service with strong analytical capabilities to support our Radio measurement products and services in Malaysia. This role will work closely with Client Service, Research, Project Management (PM), and Operations (OPS) teams regionally to deliver high-quality insights and client support.
This is an individual contributor role, focused on client engagement, analytical delivery, and insights generation, with no direct reports.

RESPONSIBILITIES
The Manager role will focus more on

• Client satisfaction and relationship Management
• Team & Internal stakeholders Management
• Contract Management (CRM and Billing administrative duties)

Client Management & Engagement:

• Develop and maintain strong relationships with Malaysia-based clients through proactive and regular communication
• Understand client business challenges and translate them into relevant radio/audio measurement insights
• Initiate discussions with clients to gather feedback, identify needs, and recommend solutions
• Deliver presentations and reports that clearly communicate insights and business impact
• Drive overall client satisfaction to achieve high Net Promoter Score (NPS) and contribute to a long-term client retention.
   

Analytics & Insights Delivery:

• Perform end-to-end analysis of radio audience data, including data preparation, validation, and interpretation
• Apply statistical techniques such as weighting, projections, and modelling where required
• Translate complex datasets into clear, actionable insights tailored to the Malaysia market
• Support development of dashboards and automated reporting with internal teams
• Identify trends in radio/audio consumption behaviour and provide forward-looking insights
• Ensure accuracy and consistency of all analytical outputs

Quality and Service Assurance:

• Ensure all deliverables meet internal quality standards and client expectations
• Maintain consistency in methodologies, reporting frameworks, and data outputs
• Continuously improve processes, tools, and workflows
• Ensure compliance with internal policies and industry standards
• Together with Senior management, have regular review/revisions of client relationship management with the end goal of improving client satisfaction and stickiness to media research products

Expected Core competencies

• Communication (Advanced)
• Market Research Fundamental (Advanced, preferably in Media Research)
• Project management (Intermediate)
• Analytics & Data Interpretation (Advanced)

Expected Soft/ Commercial competencies

• Client Engagement (Advanced)
• Commercial Awareness (Intermediate)
• Problem Solving & Critical Thinking (Advanced)
• Stakeholder Management (Advanced)
• Self-motivated and able to work independently

Skills & Experience Required

• Strong analytical and numeracy skills with the ability to interpret large datasets
• Experience with statistical tools (SPSS preferred; R/Python is an advantage)
• Advanced proficiency in Microsoft Excel
• Experience in data cleaning, validation, and processing
• Ability to translate data into compelling insights and stories
• Strong attention to detail and organisational skills
• Ability to manage multiple projects under tight deadlines
• Prior experience in media, radio/audio, or advertising research in Malaysia is an advanta

• Bachelor’s degree or equivalent experience
• Minimum 4 years of experience in market research agency, media measurement, or data analytics
• Experience in a client-facing or stakeholder management role preferred

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.  All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion