Manager, Media Planning Operations

Job Description

We are thrilled to be hiring for a Manager, Planning Ops, to join our new Global Media Activation Team and help us shape the future of digital advertising. As an expert Media Planning Operations Manager, you will play a key role in designing new media processes, deploying new ad tech, supporting our change to a global in-house function, and ensuring high-impact campaigns deliver brand growth and measurable outcomes. If you are a skilled leader with strong expertise in media planning and marketing operations with an aim to craft extraordinary campaigns, this is your opportunity.

Come and join us in Copenhagen at one of the most loved brands in the world where you can have maximum impact!

****Please apply with an English CV****

****No relocation support offered****

• Global Operations Strategy & Vision – Support the development and delivery of our global media operations strategy, ensuring alignment with brand, marketing, and business priorities. Help drive a data-led, consumer-centric approach that improves media efficiency and effectiveness across markets.
• Process Optimization: Identify bottlenecks and inefficiencies in media planning and recommend solutions for continuous improvement. Lead onboarding and training for tools such as media planning software, attribution platforms, and budget management systems.
• Project Leadership & Capability Building - Lead operations project workstreams within the Global Media Operations function. Share ways of working, champion operational excellence, and encourage collaboration and learning internally as well as external partners.
• Cross-functional Collaboration: Act as the main liaison between strategy, activation, analytics, and finance to ensure operational excellence across the full campaign lifecycle. Collaborate with vendors and the agency to evaluate tools and drive reporting efficiencies and workflow automation.
• Innovation, Tech & Ecosystem Strategy - Stay informed on industry trends and new technologies (e.g., AI, retail media, data privacy). Support the adoption of new tools and processes that enhance operational efficiency and data-driven decision-making across digital media.

Play your part in our team succeeding!

The team is at the forefront of shaping how the company connects with kids, parents, and fans through extraordinary digital advertising, and is needed in developing our advertising excellence. It is pivotal in bringing that vision to life, acting as the go-to expert to help build and evolve the Media Operations function to drive smarter, more connected, and more effective media across the world. You will bring a strategic approach, cross-functional leadership, and media expertise to help shape our approach in a fast-evolving digital world.

Supporting our LEGO media and integrating global strategy directly contributes to optimising media spend, enhancing campaign effectiveness, and building robust internal processes that will define our digital effectiveness in the future.

Do you have what it takes?

• In-depth experience in Digital and traditional media at a top-tier brand, agency or tech company in a project management role delivering multiple priorities.
• Proven track record in managing campaigns, optimizing budgets, and improving operational workflows.
• Confident communicator who can collaborate effectively across teams and regions.
• Strong understanding of digital media platforms, ad tech tools, and measurement frameworks.
• A commitment to purposeful, ethical marketing in line with our values and mission.
• English language both written and spoken at a professional proficiency level is important.
• Ability to work 3 days a week from our office in Copenhagen (2 days working from home)

Join the global LEGO® family!

What’s in it for you? Here are some of what to expect:

• Family Care Leave – We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellness – We want you to be your best self, so you will have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.
• Colleague Discount – We know you will love to build so from day one you will qualify for our generous colleague discount.
• Bonus – We do our best work to succeed together. When goals are reached, you will be rewarded through our global bonus scheme.
• Your workplace – Our offices will be your primary workplace with flexibility to work from home during your working week. Your People Leader will discuss the principles of our hybrid work model, role eligibility, and frequency with you.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic, and inclusive culture of play where everyone feels safe, valued, and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g., race, colour, religion, sex, national origin, sexual orientation, disability, or gender identity.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Build your career brick by brick at the LEGO Group.

#legogrouppaidmedia

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.