Manager, Media & Performance Marketing

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Job Function:

Digital Marketing

Job Sub Function:

Digital Engagement

Job Category:

Professional

All Job Posting Locations:

Chiyoda, Tokyo, Japan

Job Description:

About the role

We’re looking for a strategic, data-driven Manager, Media & Performance Marketing to build and execute media plans that drive efficient growth and elevate brand equity for a leading consumer brand. This role combines strong performance marketing discipline with agency management and a forward-looking view of media technologies. You will own media planning, buying oversight, optimization, and measurement — ensuring the best return-on-investment while achieving the communication objectives of the brands with the support of Head of Digital & Media.

Key responsibilities

· Under the direction and support of Digital & Media Head, design end-to-end media plans focused on cost-per-performance, efficiency and business outcomes across paid digital, video, connected TV, social, search, and programmatic channels.

· Continuously optimize the media mix using analytics, experiments and attribution models to improve CPA, CAC, ROAS and other performance KPIs.

· Lead media agency management: set clear objectives, performance SLAs, briefs, governance and review cadence; ensure agencies deliver measurable value, innovation and transparent reporting.

· Own media measurement and reporting frameworks; collaborate with analytics and data teams to implement robust attribution, incrementality testing and closed-loop measurement.

· Stay on top of media technologies and platforms (DSPs, SSPs, marketing automation, identity and targeting solutions, data clean rooms, MMPs) and recommend pilot/test/adoption strategies.

· Balance brand-building and direct-response investments: collaborate with brand and creative teams to align messaging and audience strategy across upper-, mid- and lower-funnel activities.

· Use insights from customer data and audience segmentation to drive personalization strategies without sacrificing scale or privacy compliance.

· Manage media budgets and vendor relationships; ensure media procurement follows company guidelines and maximizes value.

·

Promote cross-functional collaborationWhat success looks like (KPIs)

· Improved efficiency metrics: lower $CPA, CAC / higher ROAS or equivalent business KPI

· Positive trends in reach and brand equity metrics alongside performance gains

· Measurable incrementality from tests and controlled experiments

· On-time delivery of media plans and transparent, actionable reporting from agency partners

· Effective budget allocation with demonstrable uplift in conversions and brand metrics

Required qualifications & experience

· 5+ years of hands-on media agency experience/client-side media/performance role.

· Proven track record planning and optimizing multi-channel media campaigns with strong focus on cost/performance.

· Deep understanding of digital ad ecosystems, programmatic buying, DSPs, measurement tools and privacy-first targeting approaches.

· Strong analytical skills, comfortable with data, attribution concepts and A/B or incrementality testing.

· Excellent agency management, vendor negotiation and stakeholder communication skills.

· Experience with large-scale media budgets and cross-channel measurement frameworks.

· Degree in Marketing, Business, Analytics, or related field (or equivalent experience).

Preferred

· Experience in FMCG / consumer brands.

Personal attributes

· Pragmatic thinker who can translate analytics into action.

· Collaborative and results-driven.

· Comfortable operating at the intersection of brand and performance.

· Curious and adaptable — constantly scanning for new media technologies and approaches.

Required Skills:

Preferred Skills:

Customer Analytics, Customer Engagement, Data Savvy, Digital Governance, Digital Marketing, Digital Trends, Digital Visualization, Digital Well-Being, Industry Analysis, Innovation, Motivating People, Organizational Communications, Organizational Knowledge, Process Improvements, Project Schedule, Technical Credibility