About the ANA
The ANA’s (Association of National Advertisers) mission is to drive growth for marketing professionals, brands and businesses, the industry and humanity. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. Our membership includes more than 20,000 brands and 50,000 industry professionals that collectively invest $400 billion in marketing and advertising annually. It consists of U.S. and international companies, including client-side marketers, nonprofits, universities, and marketing solutions providers, which include ad agencies, marketing data science and technology suppliers, law firms, consultants, and vendors. We are obsessed with delighting our members through superior products and services and an unwavering commitment to helping them become more effective marketers, build stronger brands, develop a more productive industry, and benefit humanity through bold leadership and innovation programs.
Location
New York City (hybrid)
Position Summary
The ANA has an extraordinary opportunity for you to join our Media & Measurement Leadership Council (MMLC) team in collaboratively tackling some of the Ad industry’s most important challenges related to Media Planning & Media Measurement, while working alongside some of the world’s most respected brands.
The ANA is establishing the MMLC as a source of industry “power” and important leadership practice in the advertising community. We are increasing the external visibility of the Media & Measurement Leadership Council as a known industry-wide practice through increased reputation and industry impact.
The MMLC, along with the ANA CMO Growth Council, will become the two most impactful forces of the ANA and produce industry change. Media is a critical piece of infrastructure that, given that media dollars drive the industry, will be an incredibly strong force woven into the CMO Growth Council.
This position supports the Senior Vice President of the Media & Measurement Leadership Council (MMLC description - https://www.ana.net/mmlc) and manages several core media and measurement workstreams and products, including Retail Media/Measurement, CTV/Streaming, Media sustainability, Programmatic Transparency, DEI media investments, among more to be developed.
Primary Responsibilities:
Assist the SVP by managing the increased output of above stated projects
- Continue to drive the MMLC practice at an increased speed
- Accelerating output of the leadership pipeline of products in the media & measurement space to increase MMLC recognition
- The product lines to be developed can range from:
- Position papers – to present an arguable opinion about an issue to convince an audience that your opinion is valid and worth listening to.
- Whitepapers and Playbooks - to distribute findings of work streams to the advertising community.
- MOCs, Events/Webinars – develop avenues to share related outputs of working groups and allow for engagement and questions
- Manage frequent communications with MMLC brand members
- Focus on the additional development of the outward facing MMLC webpage
- Work with Marketing Team around development of MMLC promotional plan to increase practice awareness
- Regularly collaborate with other ANA media-related practices to have a deeper overall connectivity
- Developing deeper engagement with the CMO practice to clearly establish value throughout a brand’s organization
- Drive and compile analytical reports and surveys around input from MMLC brand members
- Partner with other ANA committees to help program events focused on media related content
- Attend relevant ANA events to capture insights
- Other projects as required
Qualifications/Skills Required:
- Relevant bachelor’s degree from an accredited institution plus a minimum of 3 to 5 years of agency, client-side marketing, media, or other relevant prior work experience
- Solid understanding of advertising and the marketing industry
- Working knowledge of topical areas
- Project management experience
- Strong sense of personal ownership of responsibilities on a results-oriented team
- Ability to multitask and adapt to change
- Verbal and written communication skills needed to build out MMLC related working group reports and properly represent the MMLC externally
- Detail oriented and ability to juggle multiple priorities
- Ability to travel within the U.S. (light travel activity)
- Proficient in MS Office with strong Microsoft Excel skills in particular
Salary and Total Rewards Package
Starting pay range: $67,000 to $72,000, based on relevant experience and qualifications.
Comprehensive health and wellness benefits, 401k with company match, hybrid workweek and flexible scheduling, generous paid time off program, casual dress code, incentives, and rewards.
To Apply:
If your skills, experience, and enthusiasm align with the requirements and responsibilities of this position, please forward your resume with a cover letter and salary requirements to [email protected]. Note: only applicants who include salary requirements will be considered.
What We Do
The ANA’s (Association of National Advertisers) mission is to drive growth for marketing professionals, brands and businesses, the industry, and humanity. The ANA serves the marketing needs of 20,000 brands by leveraging the 12-point ANA Growth Agenda, which has been endorsed by the Global CMO Growth Council. The ANA’s membership consists of U.S. and international companies, including client-side marketers, nonprofits, fundraisers, and marketing solutions providers (data science and technology companies, ad agencies, publishers, media companies, suppliers, and vendors). The ANA creates Marketing Growth Champions by serving, educating, and advocating for more than 50,000 industry members that collectively invest more than $400 billion in marketing and advertising annually. Want to learn more about the value of ANA membership? Visit www.ana.net/membership.
