Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?
SALARY: $99,200 - $117,800, bonus eligible
COMPANY:
Michelob ULTRA. Cutwater Spirits. Budweiser. Kona Brewing Co. Stella Artois. Bud Light. That’s right, over 100 of America’s most loved brands, to be exact. But there’s so much more to us than our top-notch portfolio of beers, seltzers, and more. We are powered by a 19,000-strong team that shares our passion to create a future with more cheers. We look for people with talent, curiosity, and commitment and provide the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?
ROLE SUMMARY:
The Media Manager will support the budgeting, planning, and execution of the media campaigns for Local Brands inclusive of Traditional and Digital channels. They will work in close contact with brands, other cross functional teams (e.g., Experiential, Sponsorship, Data and Local Marketing teams), our media agency and media partners to coordinate media plans, activation, and measurement.
The Local Brands portfolio is looking for a data-driven individual who will have hands-on experience in all aspects of a media campaign. They should be able to analyze competitive trends, understand consumer insights and unlock key strategic opportunities. The ideal candidate is obsessed with driving results but also finding new ways of doing things in the media and marketing space. Either social or programmatic buying experience is recommended to succeed in the role.
The Senior Media Manager needs to clearly communicate priorities, opportunities, guidelines, and rationale of decisions made to both technical and non-technical audiences, through multiple formats (presentations, email, reports, briefings, and face-to-face conversations).
JOB RESPONSIBILITIES:
Support the holistic media strategy, planning, execution and reporting of all paid media channels inclusive of, but not limited to: Linear TV, direct and programmatic, paid social, audio, out-of-home and print.
Manage the day-to-day programmatic and social media strategy, investment, optimization and measurement. Tactics include but are not limited to: TV, Streaming, display, digital video, audio, out-of-home, eComm and high impact. Management should be facilitated by liaising with our DSPs, social platform partners, and agency.
Spearhead creative trafficking to ensure all campaigns launch on-time with the right fit-for-format assets. Ensure creative teams (including the in-house creative agency draftLine) and Brand Managers understand all creative needs and timelines based on media plans.
Work closely with Commerce team to integrate eComm into paid media plans.
Work closely with Region teams to ensure our regional media managers have visibility into our plans and the assets they need to support locally.
Hold bi-weekly reporting sessions with Brand teams to cascade our paid social performance to key stakeholders.
Hold Digital, Programmatic and Media education sessions on an on-going basis for broader Marketing team.
Develop media targeting strategies in collaboration with Data COE and develop remarketing ecosystems.
Help establish innovative digital partnerships and programs to drive relevance of brands. Ideate around innovative new strategies within existing sponsorship deals.
Collaborate with insights team on planning and measurement.
JOB QUALIFICATIONS:
1-3 years of Media experience within a Media agency or B2C company, preferably with experience in either CPG or the entertainment and food space (Hands on Keyboard experience in either Programmatic or Social is not required but recommended)
Strong knowledge of traditional and digital media platforms and planning principles (buying, content, measurement), marketing mix development, media/campaign evaluation, and brand health tracking
Strong analytical skills. Proficiency in statistics, experimental design, survey creation and analysis, or qualitative research is a plus.
Ability to lead and manage parallel projects and work effectively with multiple stakeholders.
Effective communicator with the ability of building trust and engagement and acting as an influencer at all levels.
Love for beer is a plus.
WHY ANHEUSER-BUSCH:
At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. 99 percent of the products we sell in the U.S are made in the U.S. with more than $700 million in high-quality ingredients sourced from American farmers and more than $7 billion in goods and services purchased from U.S. suppliers, and we have invested nearly $2 billion in our 100 facilities across the country over the past five years. Through these investments, and as a leading American manufacturer and the nation’s top brewer, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only brewer that invests in the U.S. at this scale.
BENEFITS:
Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
Life Insurance and Disability Income Protection
Generous Parental Leave and FMLA policies
401(k) Retirement Savings options with a company matching contribution
Chance to work in a fast-paced environment among a company of owners
Free Beer!
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What We Do
We are the world’s leading brewer bringing people together for a better world. For centuries, the experience of sharing a beer has brought people and cultures together. Even in our hyper-connected, always-on world, this simple act is as meaningful today as it was generations ago.
We are AB InBev. Committed to driving growth that leads to better living for more people in more places. Through brands and experiences that bring people together. Through our dedication to brewing the best beer with the best ingredients. And through our commitment to helping farmers, retailers, entrepreneurs, and communities grow.
We are building a company to last. Not just for a decade. But for the next 100 years. Through our brands and our investment in communities, we will bring more people together, making our company an integral part of our consumers’ lives for generations to come.
Our diverse portfolio of well over 500 beer brands includes global brands Budweiser, Corona and Stella Artois; multi-country brands Beck’s, Castle, Castle Light, Leffe and Hoegaarden; and local champions such as Aguila, Antarctica, Bud Light, Brahma, Cass, Chernigivske, Cristal, Harbin, Jupiler, Klinskoye, Michelob Ultra, Modelo Especial, Quilmes, Victoria, Sedrin, Sibirskaya Korona, and Skol.
Anheuser-Busch InBev is a publicly traded company (Euronext: ABI) based in Leuven, Belgium, with secondary listings on the Mexico (MEXBOL: ANB) and South Africa (JSE: ANH) stock exchanges and with American Depositary Receipts on the New York Stock Exchange (NYSE: BUD).
