Manager, Media (Ad & Media Ops)

Company Description
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job Description
You will be responsible for ensuring the technical integrity, governance, and compliance of regional media activations. This role safeguards data accuracy, platform standards, and operational excellence across the ad tech ecosystem while balancing hands-on execution with cross-regional stakeholder management.
The ideal candidate combines deep platform expertise with strong governance discipline and thrives in complex, multi-market environments.
Key Responsibilities
Regional Platform Governance & Management

• Maintain administrative oversight across the organization's ad tech stack, including Google Ads, LinkedIn Campaign Manager, The Trade Desk, and Adobe Advertising Cloud.
• Ensure regional campaigns adhere to global platform governance standards while accommodating local regulatory and market requirements.
• Conduct ongoing operational oversight of tracking infrastructure, pixels, tags, and data integrations to ensure technical integrity.
• Serve as the regional escalation point for platform access, permissions, and technical troubleshooting.

Technical Operations & Data Integrity

• Partner with the global Ad Tech team and agency to implement and QA campaign tracking and measurement frameworks, including pixel deployment, tag management, and conversion tracking.
• Validate data consistency between advertising platforms and internal systems (CRM, marketing automation, analytics environments).
• Ensure compliance with GDPR and country-specific privacy regulations, as well as brand safety requirements.
• Diagnose and resolve technical issues including tracking failures, delivery disruptions, and reporting discrepancies.
• Proactively identify risks within the technical ecosystem and implement preventative solutions.

Agency Partnership & Enablement

• Collaborate closely with the agency's regional hub team on campaign setup, optimization, troubleshooting, and testing initiatives.
• Review agency platform usage to ensure adherence to governance standards and operational best practices.
• Provide technical guidance and enablement on platform updates, requirements, and evolving standards.
• QA complex or high-risk campaign launches to minimize executional risk.
• Support ongoing agency performance evaluation and partnership optimization discussions.

Financial & Vendor Operations

• Reconcile platform invoices against agency billing, investigating and resolving discrepancies in a timely manner.
• Monitor regional budget pacing and spend allocation across platforms.
• Coordinate with platform representatives regarding billing issues, credits, and partnership opportunities.
• Maintain documentation of platform spend, credits, and billing adjustments to ensure financial transparency.

Cross-Functional Collaboration

• Partner with Media Strategy to assess technical feasibility of campaign plans and provide early-stage guidance.
• Coordinate with the Global Ad Tech team on configurations, integrations, and governance updates.
• Collaborate with Analytics on measurement frameworks, data quality standards, and reporting accuracy.
• Work with Creative and Marketing Operations teams to ensure seamless end-to-end campaign execution.

Process Optimization & Documentation

• Maintain comprehensive regional documentation including account structures, access protocols, and troubleshooting guides.
• Contribute to global SOPs and platform governance documentation.
• Identify and implement process improvements that reduce operational friction and improve scalability.
• Share regional insights and operational best practices with the global Ad Ops organization.

Qualifications
Required Qualifications

• 5+ years of experience in digital advertising operations, campaign management, or ad tech.
• Advanced proficiency in Google Ads, LinkedIn Campaign Manager, The Trade Desk, and Adobe Advertising Cloud.
• Experience managing multi-country campaigns with regional complexity (language, currency, regulatory requirements).
• Strong understanding of tracking and measurement frameworks, including pixels, tag management systems (e.g., GTM), and conversion tracking.
• Hands-on experience with billing reconciliation and budget oversight.
• Demonstrated expertise in regional technical standards and distributed data governance models.
• Working knowledge of GDPR and regional privacy regulations in digital advertising.
• Strong agency collaboration skills with a balance of quality control and partnership mindset.
• Excellent analytical, troubleshooting, and problem-solving capabilities.
• Comfortable operating across time zones in a global environment.
• Bachelor's degree in Marketing, Business, Computer Science, or a related field.

Preferred Qualifications

• Experience in B2B technology or SaaS marketing environments.
• Familiarity with Salesforce, marketing automation platforms, or data visualization tools.
• Platform certifications (Google Ads, LinkedIn, The Trade Desk, Adobe).
• Experience across EMEA or APAC advertising markets and their regulatory nuances.

Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here . To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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