It's fun to work in a company where people truly BELIEVE in what they're doing!
We're committed to bringing passion and customer focus to the business.
SUMMARY: The Marketing Manager is responsible for executing integrated marketing initiatives that support the organization’s Foodservice and Retail product lines. This role leads day-to-day execution of marketing campaigns and tactics to drive effective, on-time results. The Marketing Manager partners cross-functionally and serves as a customer-facing representative of the company.
ESSENTIAL DUTIES AND RESPONSIBILITIES include, but are not limited to, the following:
- Oversee execution of the marketing strategy and initiatives - including campaigns, events, digital marketing, product development pages, selling tools, and related marketing tactics.
- Partner with internal teams to develop aligned marketing materials and programs.
- Conduct ongoing analysis of the competitive environment, consumer trends, and market insights.
- Execute leadership alignment of strategies and brand expectations.
- Manage social media presence, including content planning, posting cadence, and engagement.
- Develop, execute, and optimize paid social media advertising campaigns to support brand awareness, engagement, and business goals.
- Execute campaigns and prioritize initiatives based on business focus, status of plan implementation, and external factors.
- Support business development initiatives with new and existing customers through targeted marketing programs.
- Research and identify opportunities to improve marketing effectiveness for George's Inc. and its customers.
- Ensure consistency, accuracy, and accessibility of packaging files, campaign assets, and shared marketing resources for internal and external use.
This position will not have supervisory responsibility.
EDUCATION and/or EXPERIENCERequired
- Bachelor’s degree in: Marketing, Business Administration, Communications, or related field. 3+ years of experience in a marketing role.
- 1+ year of experience creating and managing multi-platform campaigns and social media advertising, preferably for a food-based retailer or CPG environment.
- Strong interpersonal and communication skills, both verbal and written.
- Proficiency in Microsoft Excel and PowerPoint; experience with Canva or similar design tools.
- Working knowledge of graphic/image file formats and specifications.
George’s is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search, apply or interview for a career opportunity with the Company, please send an email to [email protected] or call 479-927-7000 to let us know the nature of your request and your contact information to assist you
We are an Equal Opportunity Employer, including Disabled/Veterans
Skills Required
- Bachelor's degree in Marketing, Business Administration, Communications, or related field
- 3+ years of experience in a marketing role
- 1+ year creating and managing multi-platform campaigns and social media advertising
- Experience in a food-based retailer or CPG environment
- Strong interpersonal and written/verbal communication skills
- Proficiency in Microsoft Excel
- Proficiency in PowerPoint
- Experience with Canva or similar design tools
- Working knowledge of graphic/image file formats and specifications
What We Do
Over 100 years and through four generations of family values, George’s Inc. has grown to feed a world of possibilities for our people and communities—and consistently integrated, innovated, and acquired new capabilities to meet evolving customer and consumer needs in chicken. Our story began in the late 1920s, in Brush Creek, Arkansas, when C.L. George established a general store to serve his community while also raising broiler chickens and began hauling them to larger markets throughout the Midwest. As the business evolved, C.L. moved it to Springdale, Arkansas, where he formed Farmer’s Produce Company, along with his two sons, Luther and Gene. With time, experience, and further integration, the company was renamed for the family who founded it: George’s Inc. Today, while George’s roots run deep in Springdale, its family has expanded to include more than 7,000 team members and 350 farmers throughout Arkansas, Missouri, and Virginia. Still family-owned, George’s is large enough to accommodate a variety of chicken needs yet approaches its business from an uncompromising family approach—offering the best of both worlds to its customers, consumers, partners, and communities. Whether fresh, frozen, value-added, or for retail or foodservice markets, George’s is ready and able to deliver its premium chicken products locally, regionally, and nationally.
