Purpose & Overall Relevance for the Organisation:
The Marketing Manager is responsible for developing and executing marketing strategies and activations, aligning with global product strategies while working with key strategic customers. This role is central to driving brand awareness, customer engagement and revenue growth.
Key Responsibilities:
Ensure the TaylorMade Pacific brand image is aligned with the global strategy and reflects individual market needs.
Extend global market initiatives and campaigns to our market and ensure translation into cost efficient media plans and implementation across all appropriate communication channels and tools
Set goals and manage agency agreements where appropriate to ensure the most effective ROI
Ensure efficient usage of all provided tools across all distribution channels
Develop market-specific initiatives and work closely with retail partners to excite the consumer and develop brand awareness and relevant sell through and ultimately drive market share
Leverage the full range of brand assets, for example Tour assets from Sports Marketing
Develop a strategy to increase and improve the quality of the in-store proposition of our brands
Manage the budgeting process and the MWB spending. Constantly analyse the effectiveness of spend by tracking ROI for key projects
Support and coach Experiential Specialists and Tech Master Fitters to perform at their best ability and in line with company goals
Work effectively with the TM leadership team to deliver promotional programs to help drive sell through with constant awareness of effect on all stakeholders, i.e. retailers and consumers.
Assist in defining the product strategy, by brand, in line with global business direction and local distribution goals
Assist in developing and managing category product strategies and execute seasonal plans that result in sustainable revenue growth and profits, improved sell through in market and build awareness of the brands
Consult on the optimum distribution strategy to ensure the long-term health and success of TaylorMade Golf brand
Work with the product analyst to determine product segmentation policy and plans so that they meet both business and customer needs
Work with the product analyst to drive product strategy by brand in line with global business direction and ensuring that ‘best in class performance’ is achieved
Interfaces with the Global product team on a regular basis to provide briefs on key projects and drive efficiencies in order maximise sales and profitability.
To inspire sales and marketing teams at sales launches with presentation content to promote category potential to drive sales and profitability
Actively participate in the preparation of key update presentation and reports for Pacific Executive team
Execution of internal and key customer presentations and Go to Market processes e.g. sales tools preparation, product catalogues, sampling
Minimum Qualifications:
Tertiary qualifications in marketing/merchandising/design/business.
Minimum 5 years’ experience within the golf/sporting industry (or comparable FMCG management experience)
Minimum 2 years’ experience as a people leader
Ability to provide input and implement strategy as well as possess strong interpersonal, leadership, presentation, organisational and influencing skills
Strong ability to respond and adapt to changing circumstances and to both solve problems and provide solutions
Financial acumen with respect to product management.
Proficient in Microsoft Office and other systems as deemed necessary
Consumer and customer-minded brand builder and implementation driven personality who understands all marketing disciplines and how to orchestrate them across categories across all distribution channels.
Be an avid golfer
TaylorMade Golf Company is an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, religious creed, color, national origin or ancestry, physical or mental disability, medical condition, genetic information, marital status, sex, pregnancy, gender, gender identity, gender expression, age, sexual orientation, military and veteran status or any other basis protected by federal, state or local law, ordinance, or regulation.
Top Skills
What We Do
Overview:
Headquartered in Carlsbad, California, TaylorMade Golf is a leading manufacturer of high performance golf equipment, golf balls and accessories. TaylorMade has a history of innovative industry-leading products such as the newly launched Stealth family headlined by the 60-layer Carbon Twist Face Stealth Carbonwood Driver. TaylorMade's technological advancements touch all sectors of the golf industry with products like P Series irons, Milled Grind 3 wedges, TP5/TP5X golf balls and Spider putters. A major force across the world's professional tours, TaylorMade has an unrivaled athlete portfolio that includes Tiger Woods, Dustin Johnson, Rory McIlroy, Collin Morikawa, Tommy Fleetwood, Rickie Fowler, Matthew Wolff, Harry Higgs, SH Park, Charley Hull, Maria Fassi and Sierra Brooks.
History:
In the spring of 1979 a golf equipment salesman named Gary Adams took out a $24,000 loan on his home and founded the TaylorMade Golf Company. He rented a 6,000 square-foot building that at one time housed a television assembly plant. Counting him, there were three employees and a single, innovative product: a 12-degree driver cast of stainless steel. This new metalwood looked and sounded different from a wooden wood, and most important, it performed differently. The clubhead's perimeter-weighting offered greater forgiveness on mis-hits, while the lower center of gravity made it easier to launch the ball in the air. Adams, the son of a golf professional, was adamant that TaylorMade clubs maintain ties to what true golfers perceived an authentic golf club should look and feel like. They were committed to combining innovation with authenticity, to always be passionate about the game, and pledged to be competitive - to work hard to establish itself and grow. These four tenets would take them far.
Since the creation of the first metalwood in 1979, the TaylorMade Golf Company has established a legacy of breaking from tradition to reach new thresholds of performance.
