Manager, Marketing

Marketing Manager – Santa Ana, Costa Rica

Are you ready to join a new initiative to establish marketing operations within a global financial services company? Do you have experience aligning global intake and execution of marketing campaigns? Are you ready for your next career at a company that envisions a culture of global unity and boundless connection? Then it's time to join Western Union as a Marketing Manager.

Western Union powers your pursuit.

In this role, you’ll propose, develop, and implement marketing plans, policies and activities. Research and develop strategic pricing activities and recommend sales channels.

Role Responsibilities

• Support and lead strategy and execution on mobile app, website and communications for acquisition and retention-focused opportunities across owned channels
• Develop and execute testing and optimization plans
• Manage app store testing initiatives to optimize app performance and user experience.
• Manage app notifications, triggers, and messaging in coordination with Customer Experience Management (CEM) teams.
• Execute technical and content-related Search Engine Optimization (SEO) strategies for improved website visibility.
• Optimize existing landing pages and develop new ones to enhance user engagement and conversions.
• Analyze and report on website performance, including core vitals and user behavior metrics.
• Maintain an overview of all tests and programs running on the US website, coordinating with relevant teams for seamless execution.
• Analyze and report on campaign performance
• Create and implement new digital marketing strategies to increase client engagement and retention, extend the client life cycle, verticals, and channels – including A/B tests (test & learn scenarios).

Role Requirements

• 5+ years of Marketing experience and have a proven track record in project management.
• A master’s degree in marketing, Economics, Advertising, Business, or related field is preferred.
• Advanced experience with CRM tools (Salesforce and Braze preferred), power point and Microsoft 365.
• Efficiency in using excel, gather insights, and analyze data.
• Experience performing research, analysis, documentation, design/develop testing, problem resolution, training, status reporting, implementation, and post-rollout review.
• A background in financial services and payment is preferred, as well as international exposure.
• Ability to multi-task within a dynamic environment, and experience in budget management
• Experience coordinating and communicating with cross-functional global team members from Analysts to Executive Management levels.
• Strong relationship building expertise with internal business stakeholders and external partners.

We make financial services accessible to humans everywhere. Join us for what’s next.

Western Union is positioned to become the world’s most accessible financial services company —transforming lives and communities. We’re a diverse and passionate customer-centric team of over 8,000 employees serving 200 countries and territories, reaching customers and s around the globe. More than moving money, we design easy-to-use products and services for our digital and physical financial ecosystem that help our customers move forward.

Just as we help our global customers prosper, we support our employees in achieving their professional aspirations. You’ll have plenty of opportunities to learn new skills and build a career, as well as receive a great compensation package. If you’re ready to help drive the future of financial services, it’s time for Western Union. Learn more about our purpose and people at https://careers.westernunion.com/.

 Benefits

You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few (https://careers.westernunion.com/global-benefits/). Please see the location-specific benefits below and note that your Recruiter may share additional role-specific benefits during your interview process or in an offer of employment.

Your Costa Rica- specific benefits include:

• Asociación Solidarista
• In house company doctor services
• Transportation services options
• Referral Program award
• Employee Resource Groups (ERG) and committees to volunteer with
• Pan American Medical and Life insurance
• Cafeteria Discounts

Western Union values in-person collaboration, learning, and ideation whenever possible. We believe this creates value through common ways of working and supports the execution of enterprise objectives which will ultimately help us achieve our strategic goals. By connecting face-to-face, we are better able to learn from our peers, problem-solve together, and innovate. 

Our Hybrid Work Model categorizes each role into one of three categories. Western Union has determined the category of this role to be Hybrid. This is defined as a flexible working arrangement that enables employees to divide their time between working from home and working from an office location. The expectation is to work from the office a minimum of three days a week. 

We are passionate about diversity. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, following applicable laws.

#LI-GV1 #LI-Hybrid

Estimated Job Posting End Date:

04-14-2025

This application window is a good-faith estimate of the time that this posting will remain open. This posting will be promptly updated if the deadline is extended or the role is filled.