The Amherst Group's companies are comprised of leading real estate investment and advisory firms with a mission to transform the way real estate is owned, financed and managed. Amherst leverages its proprietary data, analytics, technology, and decades of experience to seek solutions for a fragmented, slow-to-evolve real estate ecosystem and to materially improve the experience for residents, buyers, sellers, communities, and investors. Today Amherst has over 1000 employees and $14.1 billion in assets under management.
Over the past decade, Amherst has scaled its platform to become one of the largest operators of single-family assets and has acquired, renovated, and leased more than 46,000 homes across 32 markets in the U.S. The firm delivers customized, stabilized cash-flowing portfolios of assets to its investors, wrapped in all the ongoing services required to manage, own, and finance the asset including property management, portfolio management, and a full capital markets team. In addition to its single-family rental platform, Amherst’s debt business pursues two distinct credit strategies in mortgage-backed securities and commercial real estate lending. Over its 25-year history, Amherst has developed a deep bench of research and technology talent, and leverages data and analytics at every stage in the asset lifecycle to improve operations and preserve long-term value for our investors and the more than 188,000 residents the firm has served.
The Marketing Manager is responsible for strategic planning and execution of Amherst’s overall brand reputation program across external digital platforms and among internal audiences. This role will work closely with leaders across marketing and customer experience to help develop Voice of the Customer initiatives, create content for multiple audiences, and leverage data to gather insights for stakeholder engagement.
Responsibilities:
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Online reputation management: develop and execute program strategy, own business relationships with digital reputation technology partners, oversee review aggregation and response initiatives, contribute to Voice of the Customer outputs, manage social media customer care
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Data and insights: collect and analyze reputation data for strategic insights, partner with internal stakeholders to incorporate reputation and VoE (Voice of Employee) feedback into initiatives to improve brand reputation and customer satisfaction
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Content development: leveraging brand messaging and stakeholder insights to develop content for various audiences
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Surveys and A/B testing: Collaborate with internal partners to implement A/B testing on our digital channels, support implementation of survey strategy to collect feedback through customer journeys
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Seeking out improvements: leverage best practices in feedback design and technology, partner with our business leaders and product team to implement new processes or technologies
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Content development: the ability to build presentations and collateral to support the Marketing team, specifically owning those materials for Brand reputation, Voice of the Customer, and Voice of the Employee initiatives
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A high degree of initiative and the ability to manage multiple tasks, work under pressure, and meet deadlines as required
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All other duties as assigned
Experience:
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Bachelor’s degree in Business, Marketing, or similar field is required
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3-5 years’ experience working in marketing, content management, brand reputation, or customer experience
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Customer obsessed mindset with a track record of advocating on behalf of customers
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2-3 years experience in a leadership position
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Strong writing and project management skills
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High aptitude for using technology and working with review aggregators, survey tools, VoC platforms, and CRMs like Salesforce
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Highly flexible and able to work in a cross-functional, fast-paced office environment
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Ability to balance multiple priorities and complete tasks on time
Our full-time employee benefits include:
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A competitive compensation package, annual bonus, 401k match
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Flexible PTO including 7 paid holidays, 1 floating holiday, and 1 volunteer day
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Employer-paid benefits (medical, dental, vision, health savings account)
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Professional career development and reimbursement
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Up to 16 weeks paid maternity leave; up to 4 weeks of paid parental leave
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Backup childcare offered through Bright Horizons
Amherst is proud to be an Equal Opportunity Employer and committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, national origin, gender, pregnancy, sexual orientation, gender identity, age, physical or mental disability, genetic information or veteran status, and encourage all applicants to apply.
What We Do
The Amherst Group ("Amherst") is a diversified data-driven investment management platform at the crossroads of global capital markets and U.S. real estate, offering strategies up and down the real estate capital stack. As of December 31, 2023, Amherst manages $18.5 billion deployed across real estate debt and equity strategies in mortgage-backed securities, commercial real estate, and single-family residential.
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