Role Responsibilities
- Lead Pago Fácil’s brand strategy and annual 360° marketing plan across all products, channels, and customer segments.
- Develop and execute integrated marketing initiatives that drive brand awareness, customer acquisition, engagement, and revenue growth.
- Oversee the marketing strategy and performance of the Pago Fácil App, focusing on user adoption, engagement, retention, and customer experience.
- Design and implement trade marketing programs in partnership with Commercial teams to maximize impact across the retail network and strategic partners.
- Lead the development and execution of multi-channel campaigns across ATL, BTL, digital, social media, web, and app platforms.
- Manage external agencies and marketing partners to ensure high-quality execution, brand consistency, and optimal return on investment.
- Strengthen the customer journey across physical and digital touchpoints, identifying opportunities to improve experience and loyalty.
- Partner with senior leaders across Commercial, Finance, Product, and other business functions to align marketing initiatives with business objectives.
- Monitor market trends, customer insights, competitor activity, and performance metrics to identify growth opportunities and support strategic decision-making.
Role Requirements
- Bachelor’s degree in marketing, Business Administration, Economics, Engineering, or a related field. MBA or postgraduate studies are preferred.
- 5+ years of progressive experience in Brand, Digital, or Commercial Marketing roles, preferably within fintech, payments, digital wallets, retail, or consumer-focused industries.
- Demonstrated experience developing and executing integrated marketing strategies that drive business growth and customer engagement.
- Strong business acumen with the ability to analyze performance metrics, evaluate market opportunities, and make data-driven decisions.
- Experience managing cross-functional stakeholders, influencing senior leadership, and collaborating across multiple business functions.
- Advanced English proficiency and strong knowledge of digital marketing tools, analytics platforms, CRM solutions, and Microsoft Office applications.
- Previous leadership experience is preferred and high-potential senior professionals ready to take the next step in their leadership career are strongly encouraged to apply.
Workplace Option
Western Union values inperson collaboration, problem solving, and ideation whenever possible. We believe this fosters common ways of working and supports how we execute initiatives for our customers. The expectation is to work from the office a minimum of three days a week.
BENEFITS AND OTHER DETAILS
You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few. Please see the benefits below specific to your country. If applicable, additional role-specific benefits will be mentioned during your interview process or in an offer of employment.
Your Argentina specific benefits include:
- Gift vouchers for marriage, for birth, others.
- Discounts at universities.
- Discounts at gyms and shops.
- Discounts at the language center.
- 10 days off for non-pregnant mother/father.
Other Details
We are passionate about honoring our employee's identity and fostering a feeling of belonging. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, following applicable laws.
#LI-Hybrid
Estimated Job Posting End Date:
09-01-2026This application window is a good-faith estimate of the time that this posting will remain open. This posting will be promptly updated if the deadline is extended or the role is filled.
Skills Required
- Bachelor’s degree in marketing, Business Administration, Economics, Engineering, or a related field
- 5+ years of progressive experience in Brand, Digital, or Commercial Marketing
- Experience developing and executing integrated marketing strategies that drive business growth and customer engagement
- Strong business acumen and ability to analyze performance metrics and make data-driven decisions
- Experience managing cross-functional stakeholders and influencing senior leadership
- Advanced English proficiency
- Knowledge of digital marketing tools, analytics platforms, CRM solutions, and Microsoft Office
- MBA or postgraduate studies
- Previous leadership experience
Western Union Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Western Union and has not been reviewed or approved by Western Union.
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Parental & Family Support — Parental leave, adoption assistance, and caregiver resources are described as core offerings, with global programs like tutoring access and family-building support. Scholarship opportunities and tools to find care further signal a family-friendly stance across multiple regions.
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Leave & Time Off Breadth — Paid time off spans categories such as vacation, sick, parental, caregiver, and military leave, with global materials emphasizing broad coverage. U.S. content also references flexible time off for exempt employees, underscoring breadth beyond standard vacation.
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Healthcare Strength — Medical coverage with multiple plan options, life and disability insurance, an assistance program, and wellness tools are consistently highlighted across benefits pages and postings. Risk insurance and mental-health resources are positioned as standard parts of the package.
Western Union Insights
What We Do
Western Union is here for what's next. Each day, our diverse global teams invent and build new ways to send, save, and spend money. Wherever our customers are in the world, whatever currency they prefer, we're evolving to meet the demands of tomorrow. When we help make financial services more accessible to people everywhere, we transform lives and communities, positioning us to become the world's most accessible financial services company. That's our vision, and we need talented, forward-thinkers like you to help make it a reality. Our global workforce tackles complex issues every day, making them the backbone of our innovative spirit since 1851. If you're ready to be part of our evolution, apply now.
Why Work With Us
Diversity is a core strength at Western Union, providing the foundation for our corporate values – purpose-driven, globally-minded, and trustworthy and respectful. With a presence in 200+ countries, we are committed to providing a rich and inclusive work environment that reflects each employee’s unique culture, background, and perspectives.
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