We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.
We’re looking for a Marketing Technology Manager to support and optimize the systems that power our marketing operations. In this role, you will oversee the end‑to‑end content lifecycle and manage key marketing technology platforms to ensure efficient creation, approval, and distribution of marketing assets. You will work closely with marketing, creative, and technology partners to streamline workflows, enhance productivity, and drive operational excellence.
This role is ideal for someone who brings hands‑on Workfront expertise, enjoys improving processes, and thrives in a fast‑paced, collaborative environment.
Responsibilities- Manage and optimize marketing technology platforms, including Workfront, and support digital asset management (DAM) and content management systems (CMS).
- Collaborate with IT and marketing partners to integrate tools and maintain data consistency across platforms.
- Oversee the full content lifecycle—from ideation through creation, approval, publishing, and archiving—and identify automation opportunities that improve speed and quality.
- Partner with the Asset Team to ensure strong governance practices, including workflow standards and metadata requirements.
- Configure, maintain, and optimize Workfront for project management, resource planning, reporting, and operational workflows.
- Monitor and enforce Workfront data cleanliness and best practices to drive adoption and effective use.
- Develop and deliver training programs, user guides, and onboarding materials to support platform adoption and user proficiency.
- Identify opportunities to streamline marketing workflows through automation, improved processes, and KPI monitoring.
- Serve as a subject matter expert and collaborate across creative, marketing, and technology teams to support timelines, deliverables, and operational alignment.
Required Qualifications
- 3+ years of experience in marketing technology, marketing operations, or a related role.
- Hands‑on administration and configuration experience with Adobe Workfront or a similar project management platform.
- Strong understanding of content lifecycle management and digital asset workflows.
- Excellent communication, problem‑solving, and project management skills.
- Experience with Adobe Experience Manager (AEM) or other CMS/DAM platforms.
- Familiarity with marketing analytics and reporting tools.
- Ability to manage multiple projects in a fast‑paced, deadline‑driven environment.
- Understanding of data structures and integration strategies across a marketing technology ecosystem.
- Knowledge of AI applications in marketing technology.
- Bachelor’s degree in Marketing, Business, Information Systems, or equivalent experience.
Anticipated Weekly Hours
40Time Type
Full timePay Range
The typical pay range for this role is:
$66,330.00 - $145,860.00This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.
Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.
Great benefits for great people
We take pride in our comprehensive and competitive mix of pay and benefits – investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:
Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.
No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.
For more information, visit https://jobs.cvshealth.com/us/en/benefits
We anticipate the application window for this opening will close on: 02/07/2026Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.
CVS Health Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about CVS Health and has not been reviewed or approved by CVS Health.
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Healthcare Strength — Healthcare coverage is positioned as comprehensive for benefits-eligible colleagues, including medical, dental, and vision with free preventive care and access to virtual care and select no-cost MinuteClinic services. Mental health support is also highlighted with no-cost confidential counseling sessions per issue.
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Retirement Support — Retirement benefits include a 401(k) with a dollar-for-dollar match up to 5% after meeting service and hours requirements. Ownership programs are also offered through an employee stock purchase plan with a stated purchase discount.
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Pay Growth & Progression — A companywide minimum wage floor establishes a baseline that is framed as a positive starting point in some roles and markets. Unionized or high-cost areas are described as having clearer wage scales and step-ups that can materially lift pay over time.
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What We Do
CVS Health is the leading health solutions company that delivers care in ways no one else can. We reach people in more ways and improve the health of communities across America through our local presence, digital channels and our nearly 300,000 dedicated colleagues – including more than 40,000 physicians, pharmacists, nurses and nurse practitioners. Wherever and whenever people need us, we help them with their health – whether that’s managing chronic diseases, staying compliant with their medications, or accessing affordable health and wellness services in the most convenient ways. We help people navigate the health care system – and their personal health care – by improving access, lowering costs and being a trusted partner for every meaningful moment of health. And we do it all with heart, each and every day.
