Madison Square Garden Entertainment Corp. (MSG Entertainment) is a leader in live entertainment, delivering unforgettable experiences while forging deep connections with diverse and passionate audiences. The Company’s portfolio includes a collection of world-renowned venues – New York’s Madison Square Garden, Infosys Theater at Madison Square Garden, Radio City Music Hall, and Beacon Theatre; and The Chicago Theatre – that showcase a broad array of sporting events, concerts, family shows, and special events for millions of guests annually. In addition, the Company features the original production, the Christmas Spectacular Starring the Radio City Rockettes, which has been a holiday tradition for more than 90 years. More information is available at www.msgentertainment.com.
Who are we hiring?
The Manager Marketing Strategy will be responsible for developing and executing strategic marketing plans to increase ticket sales and fan engagement for concerts and live events across MSG Entertainment’s portfolio of venues, with a concentration on The Chicago Theatre. This individual will coordinate efforts across all marketing functions and manage relationships with internal stakeholders, external agencies and partners throughout the entire life cycle of a campaign in order to achieve business goals.
What will you do?
- Drive strategy and lead execution of integrated marketing campaigns with a focus on sell through and fan engagement
- Oversee the coordination of assets across all marketing functions (e.g., media, creative, insights, social, email, web) with internal and external stakeholders
- Implement content-focused social/digital strategies across the full ecosystem of digital platforms and channels
- Identify industry trends and understand new technologies, media consumption and social behaviors to create new and innovative marketing solutions
- Create and implement processes, toolkits and work streams to manage assets and campaign performance
- Monitor and evaluate sales volume, fan/audience insights and market conditions to build a solid understanding of our fan communities and identify opportunities for business growth
- Measure and deliver against KPIs using data driven information and marketing expertise
- Work closely with key stakeholders to maintain best-in-class customer service across all touchpoints
- Provide strong leadership to the team and articulate vision of the business and its goals
What do you need to succeed?
- Bachelor’s degree in marketing, communications, related field or equivalent experience
- Minimum 6+ years of experience in marketing or advertising with a strong background in live entertainment, music and/or comedy
- Superior interpersonal, relationship management and influencing skills and ability to work with a broad range of stakeholders
- Understanding of processes within the music industry including management, agencies, tour promoters, etc.
- Ability to navigate and prioritize in very sensitive, high paced environments – including collaborating with various departments to push work forward
- Exceptional verbal and written communication, project management and time management skills required
- Highly organized individual who can effectively balance multiple campaigns and tasks at the same time
- Must have strong knowledge of Chicago market
- Ability to adapt to shifting priorities and open to learning new ways of working.
- Ability to embrace change with a flexible mindset, even if the way forward isn’t clear.
- Ability to be a reliable team member, capable of effective collaboration to achieve our shared goals across teams and departments.
- Ability to communicate effectively at all levels of the organization.
- Ability to build strong relationships with internal and external stakeholders.
- Ability to support quality decision making by utilizing data and metrics.
Special Requirements
Travel to NYC or Chicago office 4-6 times per year
This position is open to candidates located in New York or Chicago with location-specific salary ranges outlined below.
- New York: $83,000 - $100,000
- Chicago: $83,000 - $100,000
#LI-Onsite
At MSG, we recognize the importance of upskilling employees’ talents and strengths so they can drive their careers forward. We are proud to offer a robust set of tools and resources to help employees understand their interests and purpose, harness their talents and obtain the skills they need to reach the next step in their careers. Growth and longevity for our employees are top priorities here.
We value diversity and are looking for extraordinary employees of all backgrounds! MSG is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, sexual and reproductive health choices, national origin, citizenship, age, genetic information, disability, or veteran status. In addition to federal law mandates, MSG complies with all applicable state and local laws governing nondiscrimination in all locations and will consider requests for reasonable accommodations as required.
Top Skills
What We Do
MSG Entertainment is a world leader in live entertainment, comprised of world-renowned venues and marquee brands. Utilizing our powerful assets and expertise, we produce, present, or host a variety of entertainment and sports events, delivering unforgettable experiences for millions of fans each year. Across our venues and brands, MSG Entertainment sets the standard for excellence and innovation while forging deep connections with diverse and passionate audiences.
Our Company includes our portfolio of iconic venues: New York’s Madison Square Garden, The Theater at Madison Square Garden, Radio City Music Hall, and Beacon Theatre; and The Chicago Theatre – each a prominent destination for unforgettable experiences and events. With flexible seating capacities and configurations that range from 2,800 to 21,000, our venues enable us to showcase a broad array of compelling sporting events, concerts, family shows, and special events that cover a wide spectrum of genres. This includes at Madison Square Garden, known as “The World’s Most Famous Arena,” which serves as home to the New York Knicks and New York Rangers – two of the most recognized franchises in professional sports – and perennially hosts the biggest names in music and entertainment.
MSG Entertainment also features the wholly-owned original production, the Christmas Spectacular Starring the Radio City Rockettes, which has been a holiday tradition for generations of fans at Radio City Music Hall since 1933. The show’s enduring popularity is driven by the world-famous Radio City Rockettes, the longest-running precision dance company in America.
More information is available at www.msgentertainment.com
