Manager, Marketing, Singapore

Posted 13 Days Ago
Be an Early Applicant
Central Singapore, SGP
In-Office
Senior level
Real Estate
The Role
Plan, execute and manage advertising, promotions and partnerships for a portfolio of shopping malls to drive footfall and sales. Engage tenants, source sponsorships and activations, analyze market trends and campaign effectiveness, and produce monthly reports.
Summary Generated by Built In

About Us

Headquartered and listed in Singapore in 2021, CapitaLand Investment Limited (CLI) is a leading global real asset manager with a strong Asia foothold.  As at 5 November 2025, CLI had S$120 billion of funds under management. CLI holds stakes in eight listed real estate investment trusts and a suite of private real asset vehicles that invest in demographics, disruption and digitalisation-theme strategies. Its diversified real asset classes include retail, office, lodging, industrial, logistics, business parks, wellness, self-storage, data centres and private credit.

Job Description

Responsibilities

  • Responsible for conceptualizing, planning, implementing, and managing overall advertising and promotional activities for the CapitaLand portfolio of shopping malls to achieve desired KPIs and unified shopping experience.
  • Form strategic partnerships, source for sponsorships and opportunities to host unique marketing activations and identify publicity opportunities for the portfolio of malls.
  • Proactively engage tenants to market their products through portfolio-wide initiatives to enhance their sales and shoppers’ experience.
  • Conduct post-promotional campaign or event reviews to assess the effectiveness of the promotions / events in terms of shopper traffic and campaign GTO and prepare monthly reports for internal analysis.
  • Develop exciting marketing strategies to actively engage communities within the portfolio of malls.
  • Analyse competitors, market trends, and identify opportunities to drive sales and footfall.

Requirements

  • Degree in Mass Communications, Marketing, or a related field
  • Minimum 5 years’ relevant experience in retail / hospitality industry
  • Creative, dynamic, and resourceful with good media and relevant promotional partners’ contacts
  • Good interpersonal skills and excellent in customer relationship management
  • Excellent written and verbal communications skills
  • Computer literate with strong proficiency in Microsoft Word, Excel & PowerPoint
  • Fast and independent with strong organizational skills
  • Meticulous, self-motivated, able to multi-task and work under pressure
  • Results-oriented and able to meet tight deadlines.

Benefits


  • Flexible benefits with comprehensive medical coverage for self and family
  • Training and development opportunities
  • Subsidised rates at Ascott serviced residences-
  • Strong advocate of staff volunteerism
  • Wellness programmes

Closing Statement:

At CapitaLand, we advocate fair employment practices, and recruit talents based on merit and fit with our Corporate values. We provide equal opportunity for all qualified persons and build an inclusive workplace regardless of race, gender, age, religious belief or nationality.


Only shortlisted candidates will be notified.

Skills Required

  • Degree in Mass Communications, Marketing, or a related field
  • Minimum 5 years' relevant experience in retail or hospitality industry
  • Proven creativity, resourcefulness, and existing media/promotional partner contacts
  • Strong interpersonal skills and customer relationship management
  • Excellent written and verbal communications skills
  • Proficiency in Microsoft Word, Excel and PowerPoint
  • Strong organizational skills; able to work independently and quickly
  • Meticulous, self-motivated, able to multi-task and work under pressure
  • Results-oriented with ability to meet tight deadlines
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The Company
HQ: Singapore
8,549 Employees

What We Do

CapitaLand Group (CapitaLand) is one of Asia’s largest diversified real estate groups. Headquartered in Singapore, CapitaLand’s portfolio focuses on real estate investment management and real estate development, and spans across more than 260 cities in over 40 countries. Within its ecosystem, CapitaLand has developed an integrated suite of investment management and operating capabilities that supports its real estate businesses and platforms in building core competencies across the real estate value chain. With this full stack of capabilities, CapitaLand can optimise the strategies of its listed real estate investment management business CapitaLand Investment, and its privately held property development arm CapitaLand Development; to drive competitive advantage for its businesses. CapitaLand places sustainability at the core of what it does. As a responsible real estate company, CapitaLand contributes to the environmental and social well-being of the communities where it operates, as it delivers long-term economic value to its stakeholders

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