At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.
As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.
Position Summary
This role is required be based in our New York City office, generally ~2 days a week on‐site.
The Marketing Operations Manager is the center of project management workstreams in the NYC-based "Behavior Change Pods" Agile marketing organization. The focus of this role will be delivering Aetna Medicaid member communications aimed at helping members get healthier while reducing their medical costs. Using advanced analytics and cutting-edge marketing tools, the Behavior Change Pods help members manage their health and navigate the complex care system in a friendly way.
This team works to deliver highly valued programs for the enterprise. The colleague in this role will collaborate with a cross-functional team of marketers, martech specialists, data scientists, data engineers, and product owners to ensure the timely launch of campaigns.
- Manage the “operational backbone” of a ~6 person cross-functional marketing team delivering educational campaigns to Aetna members
- Engage closely with a Senior Marketing Operations Manager, health plans, and state Medicaid departments to ensure campaigns are delivered to highly exacting specifications.
- Lead strategy for a subset of campaigns (analyze overlaps/gaps with existing campaigns, develop test plan and targeting, identify opportunities for innovation, define the member’s journey, write creative brief and work with creative team on messaging, etc.). Many aspects of this role are operational but the colleague in this role will perform these strategic functions as well.
- Manage trafficking of marketing campaigns within the content approvals ecosystem – support regulatory and compliance reviews by packaging and submitting materials; prepare responses to feedback; manage version control and troubleshoot any conflicting feedback to ensure timely and compliant delivery of approved campaign assets.
- Lead cross-functional Campaign Team implementation meetings; create timelines and track status toward campaign launch, negotiating blockers as they arise.
- Execute Quality Assurance / User Acceptance Testing for each campaign launch, in partnership with Salesforce Marketing Cloud Architect, data science and data engineer team members.
- Review and approve highly customized test and final proofs across multiple formats and media, utilizing a variety of campaign materials, including content grids, test briefs, checklists, prior approval forms or other job aids.
- Coordinate between external partners, internal teams and reviewers on timelines, budgets, and requirements and manage vendor interactions as needed.
- Manage reporting for marcom spend, health plan reporting requests, and other use cases.
- Support general project management and co-develop key artifacts and processes internally to ensure the Pod is a “well-oiled machine.”
- Synthesize learnings from our "test & learn" marketing experiments on a regular basis.
Required Qualifications
- 5+ years in a marketing operations role in a large corporation (ideally working with some combination of email, direct mail, SMS, IVR/phone, paid media, web). Time spent in related roles like project management may also be considered.
Preferred Qualifications
- Experience with Medicaid compliance requirements is highly desirable.
- Experience / familiarity with Workfront workflow management tool.
- Some professional experience with PowerPoint (building deliverables / communication materials) and Excel (basic manipulation, pivots, reporting, etc.).
- Strong attention to detail, flexibility, ability to learn quickly, and excellent communication skills are all critical for this role.
- Experience working in an Agile methodology and/or rapid test and learn environment (either directly with marketing campaigns or in a product development environment) is preferred but not required.
- Experience in the healthcare industry is preferred but not required – but a passion for healthcare is necessary!
Education
Bachelor's Degree in marketing preferred or equivalent (HS Diploma + 4 years of relevant experience)
Anticipated Weekly Hours
40
Time Type
Full time
Pay Range
The typical pay range for this role is:
$72,360.00 - $159,120.00
This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.
Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.
Great benefits for great people
We take pride in our comprehensive and competitive mix of pay and benefits – investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:
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Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.
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No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
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Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.
For more information, visit https://jobs.cvshealth.com/us/en/benefits
We anticipate the application window for this opening will close on: 04/04/2025
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.
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What We Do
CVS Health is the leading health solutions company that delivers care in ways no one else can. We reach people in more ways and improve the health of communities across America through our local presence, digital channels and our nearly 300,000 dedicated colleagues – including more than 40,000 physicians, pharmacists, nurses and nurse practitioners.
Wherever and whenever people need us, we help them with their health – whether that’s managing chronic diseases, staying compliant with their medications, or accessing affordable health and wellness services in the most convenient ways. We help people navigate the health care system – and their personal health care – by improving access, lowering costs and being a trusted partner for every meaningful moment of health. And we do it all with heart, each and every day.
