Manager, Marketing Measurement and Optimization

Job Description
Job Description:
Company Description:
McDonald's is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald's remains one of the world's leading corporations after almost 70 years. Joining McDonald's means thinking big and preparing for a career that can have influence around the world.
At McDonald's, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer a broad range of outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.
Department Overview
The Marketing Measurement and Optimization team within US Strategic Insights supports Marketing strategy for the US business by driving higher marketing effectiveness and efficiency. We do this by using best-in-class solutions to measure marketing's impact on the business and optimize marketing strategies to encourage strong performance on marketing goals.
Duties
In the Manager, Marketing Measurement and Optimization role, you will contribute to these priorities through the following ways:
* Develop and execute comprehensive learning plans and in-campaign testing strategies for all paid media efforts
* Develop strategic learning plans that outline key experiments, hypotheses, and metrics to measure success
* Design and implement A/B tests, multivariate tests, and other experimentation methodologies within paid media campaigns to optimize performance
* Analyze results from in-campaign tests and learning initiatives to generate actionable insights
* Create data led presentations for teams to share learnings, best practices, and insights from paid media tests
Qualifications

• 5+ years of experience in paid media, digital marketing, or a related field, with a focus on campaign optimization and testing.
• Bachelor's degree in Marketing, Advertising, Business, or a related field; Master's degree is a plus.
• Strong understanding of paid media channels, including search, social, display, video, and programmatic advertising.
• Proficiency in data analysis tools such as Google Analytics, Excel, and statistical analysis software.
• Experience with A/B testing, multivariate testing, and other experimentation techniques.
• Strong analytical skills with the ability to interpret complex data and generate actionable insights.

Compensation
Bonus Eligible: Yes
Long-term Incentive Eligible: Yes
Benefits Eligible: Yes
Salary Range
Salary Range: $112,860.00 - $143,900.00 per year
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we may also consider your experience, and other job-related factors.
Additional Information:
Benefits eligible: This position offers health and welfare benefits, a 401(k) plan, adoption assistance program, educational assistance program, flexible ways of working, and time off policies (including sick leave, parental leave, and vacation/PTO). Eligibility requirements apply to some benefits and may depend on job classification and length of employment.
Bonus eligible: This position is eligible for a bonus, calculated based on individual and company performance.
Long term Incentive eligible: This position is eligible for stock or other equity grants pursuant to McDonald's long-term incentive plan.
McDonald's is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone. McDonald's provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process, please contact [email protected]. Reasonable accommodations will be determined on a case-by-case basis.
McDonald's provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Nothing in this job posting or description should be construed as an offer or guarantee of employment.