Manager, Marketing- Employer Brand Manager

Sorry, this job was removed at 08:43 p.m. (UTC) on Wednesday, Oct 21, 2026
Be an Early Applicant
Bentonville, AR, USA
Hybrid
80K-155K Annually
Senior level
Big Data • Cloud • Logistics • Machine Learning • Retail
The Role
Lead Walmart’s employer brand strategy and integrated cross-channel campaign activation. Develop audience, media, and channel approaches across paid, owned, earned, and shared channels; monitor competitors, platforms, AI, and talent marketing technology; run test-and-learn pilots; and translate brand, audience, and campaign data into recommendations. Partner with Talent Attraction, Recruitment Marketing, Corporate Affairs, agencies, and business stakeholders to strengthen talent attraction.
Summary Generated by Built In
Position Summary...Inspire millions to work at Walmart. As an Employer Brand Manager, you’ll bring our employer brand to life through integrated campaigns, emerging channels and new ways to connect with talent. You’ll partner across Talent Attraction and the business to turn strategy into action, uncover what’s next and help Walmart continue evolving how we attract talent.
About the team: Our purpose is clear: inspire millions to work at Walmart. The Talent Attraction team brings that purpose to life through three core pillars: Employer Brand, Recruitment Marketing, and Strategic Sourcing. Our expertise is in how Walmart shows up, reaches, and connects with talent - from millions to one. Together, we bring our brand to life, build meaningful connections, and help people see what’s possible at Walmart.

What you'll do...
  • Bring our strategy to market. Partner with the Director of Talent Attraction to translate Employer Brand priorities into activation plans.
  • Lead cross-channel campaign activation. Develop audience, channel and media approaches across paid, owned, earned and shared channels, partnering with Recruitment Marketing, Corporate Affairs and agencies to bring ideas to life.
  • Keep a pulse on what’s next. Track employer brand benchmarks, competitors, emerging platforms, media, AI and talent marketing technology to spot opportunities and develop test-and-learn pilots that inform what to scale, evolve or stop.
  • Connect insights to action. Turn brand, audience and campaign performance data into recommendations for the broader Talent Attraction team.

What you'll bring...
  • 5+ years of experience in Employer Branding, Brand Marketing, Recruitment Marketing, Media or a related field.
  • Experience bringing brand strategies to life through integrated, cross-channel campaigns and media.
  • Strong knowledge of digital marketing, audience strategy and measurement, with curiosity about emerging technology, AI and the changing talent landscape.
  • The ability to turn trends, data and insights into clear recommendations, creative briefs and actionable experiments.
  • A highly collaborative mindset and the ability to influence and navigate across teams, functions, agencies and stakeholders in a large, complex organization. 


At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $80,000.00 - $155,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :
- Stock

ㅤ

ㅤ

ㅤ

ㅤ

‎ 

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Minimum Qualifications: Bachelor’s degree in Business, Communications, or related field and 2 years' experience in marketing or related field OR 4 years' experience in marketing or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Brand Management, Contract Management, Marketing, Responsible for third party vendor relationships, Working on cross-functional teams or projects

Primary Location...

806 Excellence Dr, Bentonville, AR 72716, United States of AmericaWalmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.

Skills Required

  • Bachelor's degree in Business, Communications, or a related field
  • At least 2 years of experience in marketing or a related field with a bachelor's degree
  • At least 4 years of experience in marketing or a related field without a bachelor's degree
  • At least 5 years of experience in employer branding, brand marketing, recruitment marketing, media, or a related field
  • Experience executing brand strategies through integrated, cross-channel campaigns and media
  • Strong knowledge of digital marketing, audience strategy, and measurement
  • Curiosity about emerging technology, AI, and the changing talent landscape
  • Ability to turn trends, data, and insights into recommendations, creative briefs, and actionable experiments
  • Collaborative ability to influence and navigate across teams, functions, agencies, and stakeholders
  • Brand management experience
  • Contract management experience
  • Experience managing third-party vendor relationships
  • Experience working on cross-functional teams or projects

Walmart Global Tech Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Walmart Global Tech and has not been reviewed or approved by Walmart Global Tech.

  • Strong & Reliable Incentives — Compensation packages typically include base pay, performance bonuses, and stock awards, with access to an employee stock purchase plan. Feedback suggests annual bonus structures and stock grants are a consistent part of total compensation in many roles.
  • Retirement Support — Retirement offerings include a company 401(k) match and stock purchase options that support long‑term savings. Feedback suggests these programs are a notable strength within the overall package.
  • Parental & Family Support — Family benefits feature paid parental leave and adoption assistance, alongside tax‑advantaged accounts for healthcare spending. Feedback suggests these supports contribute meaningfully to perceived total rewards value.

Walmart Global Tech Insights

Similar Jobs

Tapestry - Coach and Kate Spade Logo Tapestry - Coach and Kate Spade

Sr. Sales Associate I

eCommerce • Fashion • Retail • Sales • Wearables • Design
Remote or Hybrid
14 Locations
16000 Employees
15-20 Hourly

Liberty Mutual Insurance Logo Liberty Mutual Insurance

Inside Sales Representative

Artificial Intelligence • Fintech • Insurance • Marketing Tech • Software • Analytics
Remote or Hybrid
14 Locations
40000 Employees
45K-85K Annually

Optum Logo Optum

LMSW Hospice Full-time

Artificial Intelligence • Big Data • Healthtech • Information Technology • Machine Learning • Software • Analytics
In-Office
Searcy, AR, USA
160000 Employees
60K-90K Annually

Optum Logo Optum

Weekend RN - Home Health

Artificial Intelligence • Big Data • Healthtech • Information Technology • Machine Learning • Software • Analytics
In-Office
Batesville, AR, USA
160000 Employees
63K-95K Annually
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
HQ: Bentonville, AR
578,950 Employees

What We Do

Walmart has a long history of transforming retail and using technology to deliver innovations that improve how the world shops and empower our 2.2 million associates. It began with Sam Walton and continues today with Global Tech associates working together to power Walmart and lead the next retail disruption. We’re a high-performing, primarily virtual workforce that is human-led and tech-empowered. Our world-class software engineers, data scientists and engineers, cybersecurity professionals, product managers and business service professionals work with top talent on cutting-edge technologies that create unique and innovative experiences for our associates, customers and members across Walmart, Sam’s Club and Walmart International. At Walmart Global Tech, one line of code or bold idea can make life easier for hundreds of millions of people – talk about epic impact at a global scale.

Similar Companies Hiring

Axle Health Thumbnail
Artificial Intelligence • Healthtech • Information Technology • Logistics
Santa Monica, CA
25 Employees
Scotch Thumbnail
Artificial Intelligence • eCommerce • Fintech • Payments • Retail • Software • Analytics
US
35 Employees
Golden Pet Brands Thumbnail
Digital Media • eCommerce • Information Technology • Marketing Tech • Pet • Retail • Social Media
El Segundo, California
178 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account