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This role acts as the social media expert to drive growth of HLB’s social media presence and overall engagement through effective content strategy and planning. The role taking and aligning briefs across business stakeholders and developing social media campaigns and/or content that deliver clear and consistent brand message while supporting stakeholders’ business objectives.
The candidate will also be responsible for analysis and reporting of the bank’s social presence using the available tools to ensure our approach is effective and that we are able to monitor conversations and craft necessary response strategies where needed.
Functional (Job Responsibilities)
Develop social media strategies to grow HLB social media presence, following, and engagement through a structured content framework.
Execute and optimise media campaigns based on captured data to drive increased brand reach and campaign objectives (including ad reach, exposure, click-thrus, views, engagement, leads); including any ad tech setup required for campaign attribution.
Implement appropriate tracking tools and measures to gather data across customer journey and touchpoints to evaluate campaign performance.
Support business units with social media insights and development of creative and content to support briefed business objectives.
Monitor brand and industry topics using social listening tools to deliver monthly and ad hoc social media reports to the management to ensure we are vigilant of conversations on the brand.
Continuously apply social media best practices and be on the lookout for trending topics that the bank can leverage on for relevant content creation to increase engagement.
Drive social media engagement and growth for the bank’s official social channels.
Develop comprehensive content plans and engagement programmes that holds an identity for the brand in the social space and aligns with the Brand Promise of “Built Around You”.
Manage social media agency for coordination of campaigns and content creation initiatives.
Work with social media agency to set up and lead monthly reporting to track social performance against targets.
Maintain and manage social media SLAs and SOPs to ensure compliance and accurate deliveries internally and with agency.
Manage social media listening with reporting and insights to the management on relevant conversations and trends.
Job Requirements:
Education/Qualification
Degree in Business, Advertising, Digital Marketing, Mass Communications or equivalent.
Experience
Knowledge of a broad spectrum of media inventory and platforms to be able to create a robust media strategy
Proficient in digital media/marketing approaches to drive optimisation goals
Able to formulate campaigns that deliver communications via the most relevant and cost-efficient channels
Familiar with social best practices, content formats, and business tools
Familiar with adtech / martech and AI implementations in marketing communications and media.
Able to strategise social media campaigns that drives engagement for the brand.
Special Skills
Able to work with Google Ads Manager, Facebook Ads Manager, or equivalent digital marketing campaign dashboards.
Able to work with Google Analytics, Adobe Analytics, or equivalent web analytics tools
Able to work with email delivery tools such as Mailchimp, Vertical Response, etc.
About Hong Leong Bank
We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.
We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation.
Realise your full potential at Hong Leong Bank by applying now.
Skills Required
- Degree in Business, Advertising, Digital Marketing, Mass Communications or equivalent
- Knowledge of a broad spectrum of media inventory and platforms
- Proficient in digital media/marketing approaches
- Familiarity with social best practices and content formats
- Experience with adtech/martech and AI implementations
- Able to strategize social media campaigns
- Experience working with Google Ads Manager and Facebook Ads Manager
- Experience with Google Analytics and Adobe Analytics
- Experience with email delivery tools
What We Do
Hong Leong Bank Berhad is one of the leading financial services organisations in Malaysia. With a heritage of more than 100 years, it provides comprehensive financial services covering consumer banking, business banking and trade finance, treasury, branch and transaction banking, wealth management, private banking and Islamic financial services. Its merger with EON Bank Group in 2011 has further embedded its position as a core banking franchise with an expanded distribution network of more than 300 branches across the country. With a proven track record in value creation and a highly recognised brand, Hong Leong Bank has also been extending its footprint in the region, with branches in Singapore and Hong Kong and wholly owned subsidiaries in Vietnam and Cambodia. In China, the Bank has a 20% shareholding in Bank of Chengdu Co., Ltd., Sichuan and a consumer finance joint venture. Hong Leong Bank is a subsidiary of Hong Leong Financial Group Berhad, the financial services arm of the Hong Leong Group. Apart from banking, Hong Leong Financial Group is involved in the provision of insurance and takaful, as well as investment banking, unit trust, fund management and stock broking services
