Manager of Marketing Communications and APR

Job Description SummaryOverall description: The Manager of Marketing Communications, APR is responsible for managing the development, approval, and execution of marketing communications, advertising materials, and promotional events. This role ensures that all marketing content complies with regulatory standards and guidelines. The Manager will collaborate closely with cross-functional teams, including marketing management, regulatory, legal, training and sales, to ensure smooth workflows and timely delivery of marketing campaigns and events.

Job Description

Key Responsibilities:

• Marketing Communications Management: Develop and manage the creation of marketing content, including promotional materials, advertisements, brochures, digital content, and sales collateral. Ensure messaging consistency and alignment with brand strategy.

• Regulatory Routing and Compliance: Oversee the regulatory review and approval process for all marketing communications and promotional materials, ensuring compliance with industry regulations and internal policies. Coordinate with regulatory, legal, and medical affairs teams to streamline the review and approval workflow.

• Advertising and Promotion: Manage the development and execution of advertising campaigns across various channels (digital, print, social media), ensuring they align with the PDx marketing objectives and comply with regulatory guidelines.

• engagement activities. Coordinate logistics, vendor management, and on-site support.

• Project Management: Develop project plans, timelines, and budgets for marketing communications and events. Ensure timely delivery of projects by managing resources effectively and tracking progress.

• Cross-Functional Collaboration: Work closely with marketing product teams, sales, product development, regulatory, legal and training teams to ensure the effective routing of promotional materials and alignment on marketing strategies.

• Performance Measurement: Track and analyze the performance of marketing communications, advertising campaigns, and events. Provide insights and recommendations to improve future marketing efforts.

• Vendor and Agency Management: Collaborate with external vendors, agencies, and event organizers to ensure high-quality production of marketing materials and successful event execution.

• Budget Management: Manage budgets for marketing communications, advertising, and events, ensuring cost-effective allocation of resources and adherence to financial plans.

Key Capabilities:

· Strong project management skills with the ability to plan, execute, budget and oversee multiple marketing projects and events.

· Ability to create comprehensive event strategy in support of marketing strategy and in line with programs and tactics to drive growth.

· Experience in coordinating with regulatory, legal and compliance teams to navigate the review and approval process for marketing content.

· Experience planning and managing marketing events, including trade shows, conferences and digital events (webinars, speaker programs, etc.)

· Ability to coordinate logistics, vendor relations and on-site support to ensure seamless event execution.

· Meticulous attention to detail and the customer experience .

· Familiarity with marketing software and tools, such as CRM, sales enablement and marketing automation platforms.

Qualifications:

· Bachelor’s degree in Marketing, Communications, Business, or a related field.

· 5-7+ years of experience in marketing communications, advertising, or event management, preferably in the pharmaceutical or healthcare industry.

· Proven track record of managing marketing projects, advertising campaigns, and events.

· Experience with regulatory compliance and the approval process for marketing materials.

· Strong organizational, communication, and project management skills.

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Additional Information

While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.