Manager, Marketing Channel Analytics and Operations

Posted Yesterday
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New York, NY
Senior level
Consumer Web • eCommerce • Marketing Tech • Payments • Software • Design • SEO
We build products that help entrepreneurs stand out and succeed.
The Role
The Manager of Marketing Channel Analytics and Operations will lead a team to enhance marketing strategies through analytical solutions, optimize marketing investments with marketing mix models, and provide operational efficiency. This role involves collaborating with various departments to deliver insights and enhance performance across channels.
Summary Generated by Built In

Squarespace is looking for a Manager to lead our Marketing Channel Analytics & Operations team.

You and your team will power our growth strategy and marketing investments through innovative analytical, process and technology solutions to help us grow our brands, customers and revenue and scale our operations efficiently.  

You are an exceptional business partner, communicator and people manager with expertise in cross-channel marketing data, measurement, process and technology solutions and success in setting and achieving roadmaps and milestones.  You have deep, hands-on experience building, scaling and interpreting marketing mix models, multi-touch attribution and/or experimentation programs to optimize diverse marketing investment portfolios.

This is a hybrid role working from our New York City headquarters (3 days per week).  You’ll report to the Director of Acquisition & Revenue Analytics.


You'll Get To…

  • Lead a team of data and operations analysts to achieve business results, operational efficiency and career growth
  • Partner closely with Marketing, Data Science and Engineering to evolve, scale and interpret our marketing mix, attribution and experimentation solutions and insights
  • Deliver analytical, process and technology solutions to maximize scale and performance across paid and unpaid marketing channels, reflect industry best practices and serve a growing portfolio of Squarespace products and brands
  • Surface relevant business insights and market trends to senior leaders and empower business partners to understand and act on key metrics through self-service tooling
  • Promote knowledge and best practices across our Insights & Analytics community

Who We're Looking For

  • 10 years of experience delivering analytical, process, and technology solutions in a marketing agency or in-house team, with 5+ years hiring and managing teams
  • Proven expertise with marketing mix modeling and multi-touch attribution, ideally having directly built MMM/MTA solutions or collaborated closely with Data Science/Machine Learning to implement and refine them, as well as using results to drive actionable recommendations and optimize marketing investments across multiple channels
  • Experience designing, scaling, and validating incrementality testing programs to support and validate investment decisions
  • Experience driving marketing channel strategy, planning and performance through first- and third-party data, insights, decision frameworks and learning agendas
  • Knowledge of common AdTech and MarTech platforms (Tag Manager, Ad Server, DSP, SEO, CDP, ESP,  Analytics Tools) and their respective business applications and privacy requirements; experience implementing and driving adoption of one or more platforms
  • Experience with campaign operations across brand and direct response channels (paid search, paid social, creator, video, etc) a plus
  • Expertise in SQL and one or more BI/visualization tools and best practices

Benefits & Perks

  • A choice between medical plans with an option for 100% covered premiums
  • Fertility and adoption benefits
  • Access to supplemental insurance plans for additional coverage
  • Headspace mindfulness app subscription
  • Global Employee Assistance Program (available January 2025)
  • Retirement benefits with employer match
  • Flexible paid time off
  • 20 weeks for parental leave and up to 12 weeks to care for an ill family member
  • Pretax commuter benefit
  • Education reimbursement
  • Employee donation match to community organizations
  • 6 Global Employee Resource Groups (ERGs)
  • Dog-friendly workplace
  • Free lunch and snacks
  • Private rooftop
  • Hack week twice per year!

Cash Compensation Range: $148,500 - $239,200 USD

The base salary for this position will vary based on job-related criteria including relevant skills, experience, and location, among other factors.

In addition to the cash compensation above (which includes base salary and, where applicable for eligible roles, may include on-target commissions or overtime pay), Squarespace employees are eligible to receive an incentive award as part of their total compensation.

About Squarespace

Squarespace is a design-driven platform helping entrepreneurs build brands and businesses online. We empower millions of customers in more than 200 countries and territories with all the tools they need to create an online presence, build an audience, monetize, and scale their business. Our suite of products range from websites, domains, ecommerce, and marketing tools, as well as tools for scheduling with Acuity and creating and managing social media presence with Bio Sites and Unfold. Our team of more than 1,500 is headquartered in bustling New York City, with offices in Dublin, Ireland, Aveiro, Portugal, and coworking spaces in the UK, Netherlands, and Australia. For more information about our company culture, visit www.squarespace.com/about/careers.

Our Commitment

Today, more than a million people around the globe use Squarespace to share different perspectives and experiences with the world. Not only do we embrace and celebrate the diversity of our customers, but we also work toward the same in our employees. At Squarespace, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal-opportunity workplace.

#LI-Hybrid #LI-KP1

Thank you in advance for providing the following details about your work history from your resume! This helps us ensure that your candidate information is accurate and consistent during the hiring process.

 

Squarespace will never solicit your personal banking information or ask you to transfer money in connection with a job offer or interview. We also will not reach out to you via phone or SMS without your permission or knowledge.

Top Skills

SQL

What the Team is Saying

Alex
Gina
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The Company
HQ: New York, NY
1,723 Employees
Hybrid Workplace
Year Founded: 2003

What We Do

Squarespace is a design-driven platform helping entrepreneurs build brands and businesses online. We empower millions of customers in more than 200 countries and territories with all the tools they need to create an online presence, build an audience, monetize, and scale their business.

At Squarespace, we celebrate creative possibility. With a culture rooted in curiosity, Squarespace aims to provide its employees with the support to turn possibility into reality – learning from challenges and celebrating progress. At Squarespace we root for customer and employee success, uplifting them with the tools needed to achieve their goals, while also applauding what makes them unique and fulfilled. Our customers and employees alike are imaginative, with the confidence to put their ideas out into the world and welcoming input and iteration. And our people run towards the next frontier to create our success, motivated by the unknown and inspired by “first-ever” opportunities, truly embracing a sense of possibility.

Why Work With Us

Squarespace employees are ownership-minded, builders, tenacious, resourceful, hands-on, humble, self-motivated, experimental, curious, resilient, inclusive, and empathetic.

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