Manager Marketing & Business Development - Finance

DLA Piper is, at its core, bold, exceptional, collaborative and supportive.  Our people are the backbone, heart and soul of our firm.  Wherever you are in your professional journey, DLA Piper is a place you can engage in meaningful work and grow your career.  Let’s see what we can achieve. Together.

The Finance BD & Marketing Manager plays a key role supporting the Projects and Energy, Sports and Entertainment, and Restructuring subgroups in identifying and driving strategic growth initiatives to expand client relationships, generate demand, and bolster our brand in collaboration with our broader Communications, Marketing, and Business Development department. This role is ideal for a mid-level professional with strong business development acumen, a proactive growth mindset, and experience in supporting transactional or finance-focused practice groups. The successful candidate will collaborate closely with their Finance Business Development & Marketing counterpart and demonstrate proactivity, team-orientation and exceptional attention to detail and project management skills.

Location

This position can sit in our New York, Philadelphia, or Short Hills office and offers a hybrid work schedule (regular in-office presence with some flexibility for work-from-home).

Responsibilities  

• Develop and execute targeted go-to-market plans that expand client growth and enable collaboration.

• Lead integrated marketing and business development initiatives focused on client targeting, lead generation, and pipeline acceleration.

• Analyze market trends, client priorities, and competitive dynamics to identify and pursue targets, anticipate needs, shape messaging, build and distribute thought leadership, incorporate into events and sponsorship strategies, and otherwise proactively position the group in key areas of strengths.

• Draft and refine marketing and business development content, including pitch materials, capability statements, individual client outreach, events invitations, and campaign messaging.

• Develop and execute a strategy for awards and directories that highlights the group’s most impactful client work and individual achievements.

• Lead BD integration for lateral partners, including analyzing their client base and DLA’s to identify and pursue cross-selling opportunities.

• Work with members of the pitch and proposal team, and competitive intelligence teams to draft strong pitches and proposals, and identify trends in pitching that aid in targeting and outreach.

• Partner with the broader marketing, BD, and communications teams to implement high-impact strategies and campaigns across brand, digital, PR, events, and sales enablement channels.

• Collaborate with sector teams to package the group’s capabilities to get to clients, and to raise the visibility of the group’s capabilities and successes both internally and externally.

• Support the planning and execution of practice group meetings, retreats, and key client engagement events.

• Manage the practice group marketing budget, ensuring alignment with firm priorities and campaign ROI.

• Track, analyze, and report performance metrics for BD and marketing initiatives.

• Perform other duties and special projects as assigned.

Desired Skills  

The ideal candidate will have experience in a law firm or professional services environment, with a strong orientation toward business development and client growth. They should demonstrate the ability to develop tailored, high-value marketing and BD programs that resonate with sophisticated clients and C-suite decision-makers. Strategic thinking, sound professional judgment, and a proactive, collaborative mindset are essential, along with the ability to execute effectively in a fast-paced, deadline-driven environment. Strong writing, presentation, and communication skills are required, as well as the ability to analyze and synthesize data into actionable insights that support marketing and business development strategies. The candidate should have confidence managing projects, juggling competing priorities, and driving cross-functional initiatives to completion. Proficiency with Microsoft Word, Excel, PowerPoint, and familiarity with CRM systems or pipeline tracking tools is also expected.

Minimum Education   

• Bachelor's degree in Marketing, Communications, Business, or related field.

Minimum Years of Experience  

• 5 years of Sales/Marketing experience in a professional services environment.

Essential Job Expectations  

While the specific job requirements of a DLA Piper position may vary depending upon scope of the job and area of specialty, there are certain universal requirements that are expected of all DLA Piper employees, which include but are not limited to:

• Effectively communicate, verbally and in writing, with clients, lawyers, business professionals, and third parties.

• Produce deliverables, answer phone calls, and reply to correspondence in an efficient and responsive manner.

• Provide timely, accurate, and quality work product.

• Successfully meet deadlines, expectations, and perform work duties as required.

• Foster positive work relationships.

• Comply with all firm policies and practices.

• Engage in both physical and sedentary activity, such as (a) working at a computer for extended periods of time, including on-screen reading and typing; (b) participating in digital/virtual conference calls; (c) participating in meetings as needed.

• Ability to work under pressure and manage competing demands in a fast-paced environment.

• Perform all other duties, tasks or projects as assigned.

Our employees are expected to embrace and uphold our firm values as a part of our DLA Piper culture. We are committed to excellence in how we represent our clients and develop our people.  

Physical Demands

Sedentary work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally, and all other sedentary criteria are met.

Work Environment   

The individual selected for this position may have the opportunity for a hybrid work arrangement comprised of remote and in-office work, the requirement for which will be determined in coordination with the hiring manager or supervisor and may be modified in the firm’s discretion in the future.

Disclaimer   

The purpose of this job description is to provide a concise statement of the work elements and to organize and present the information in a standardized way. It is not intended to describe all the elements of the work that may be performed by every individual in this classification, nor should it serve as the sole criteria for personnel decisions and actions. The job duties, requirements, and expectations for this position may be modified at the Firm’s discretion at any time. This job description does not change the at-will nature of employment.

Application Process    

Applicants must apply directly online instead of sending application materials via email.

Accommodation   

Reasonable accommodations may be made upon request to permit individuals with a disability to perform the essential functions and responsibilities of the position or to participate in the job selection process. If you have a request for an accommodation during the application process, please contact [email protected].

Agency applications will not be considered.    

No immigration sponsorship is available for this position.   

The firm’s expected hiring range for this position is $146,352 - $193,920 per year, depending on the candidate’s geographic market location.

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DLA Piper is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. Job applicant poster viewing center.