The Role
Manages ASPEN’s integrated marketing and communications programs across email, website, social media, paid advertising, analytics, branding, and conference promotion. Supervises the Digital Marketing Coordinator, manages vendors and ambassador communications, oversees digital platforms and campaign reporting, and provides data-driven strategic recommendations. The role also supports annual conference marketing, Google Ad Grants, content development, and cross-functional campaign execution.
Summary Generated by Built In
ASPEN is seeking a Manager, Marketing and Communications to manage and execute integrated, multi channel marketing initiatives that support ASPEN’s mission, programs, products, and services. This role manages ASPEN’s digital marketing operations, including email marketing, website, social media, paid digital advertising, and analytics, while supervising the Digital Marketing Coordinator.
The Manager, Marketing and Communications will serve as a strategic advisor to the Director, Marketing and Communications by providing data-driven recommendations, identifying emerging marketing trends, and contributing to long-term departmental planning. The Manager translates marketing priorities into effective campaigns, ensures consistent branding and messaging across channels, collaborates with internal stakeholders and external vendors, and uses performance data to improve results.
About ASPEN
ASPEN is a global interprofessional community of dietitians, nurses, nurse practitioners, pharmacists, physicians, physician assistants, researchers, scientists, and other health professionals. We provide resources across every facet of nutrition support, including clinical practice, research, and education.
ASPEN supports a hybrid work environment with both 100% remote staff and staff who periodically work in the Silver Spring, MD office.
Primary Responsibilities
Lead ASPEN’s email marketing program by:
Manage ASPEN’s Google ads accounts by:
Position Requirements
Physical Requirements
The Manager, Marketing and Communications will serve as a strategic advisor to the Director, Marketing and Communications by providing data-driven recommendations, identifying emerging marketing trends, and contributing to long-term departmental planning. The Manager translates marketing priorities into effective campaigns, ensures consistent branding and messaging across channels, collaborates with internal stakeholders and external vendors, and uses performance data to improve results.
About ASPEN
ASPEN is a global interprofessional community of dietitians, nurses, nurse practitioners, pharmacists, physicians, physician assistants, researchers, scientists, and other health professionals. We provide resources across every facet of nutrition support, including clinical practice, research, and education.
ASPEN supports a hybrid work environment with both 100% remote staff and staff who periodically work in the Silver Spring, MD office.
Primary Responsibilities
Lead ASPEN’s email marketing program by:
- Creating, building, testing, and deploying email campaigns, including segmentation, list management, and email best practices.
- Providing staff guidance and technical support on email formatting and deployment, managing the email calendar, and monitoring deliverability and campaign performance.
- Tracking key metrics (open rate, click-through rate, conversions, engagement), using testing and analytics to improve results.
- Managing third-party list rentals, including approvals, scheduling, HTML setup, deployment, and reporting.
- Serving as the website subject matter expert and primary contact for website and search vendors, supporting staff with content development, site structure, and best practices.
- Ensuring content accuracy, usability, and alignment with organizational priorities while overseeing site structure, navigation, performance, and updates.
- Maintaining a schedule of required updates (e.g., annual conference, webinars, certification) and coordinating timely updates with staff.
- Reviewing website analytics and applying insights to improve user experience, while working with vendors to improve design and functionality.
- Managing ASPEN’s social media strategy, including content planning and messaging.
- Overseeing content development and scheduling through Hootsuite and supervising the Digital Marketing Coordinator.
- Managing paid Facebook and LinkedIn advertising campaigns, including targeting, execution, and performance tracking.
- Lead cross-functional marketing initiatives by collaborating with organizational leaders to identify marketing priorities, establish campaign strategies, and ensure alignment across departments.
- Working with staff and freelancers to develop messaging, creative concepts, and campaign materials that align with organizational priorities and branding.
- Managing campaign strategies including timelines, deliverables, and budgets to ensure coordinated, on-time execution.
- Recruiting, managing, and engaging ambassadors, including communications, schedules, and participation materials.
- Creating and updating Spread the Word materials and ensuring ambassadors have timely access to them. Managing the creation and distribution of the free webinar registration code for ambassadors.
- Supporting all phases of the conference, including session proposals, grant applications, abstract submissions, awards and travel grant applications, registration, Know Before You Go emails, and daily and post-conference communications.
- Developing promotional conference materials, including award recipient videos, general session scripts/slides, day-by-day marketing slides, and other materials.
- Managing the conference mobile app, including vendor coordination, content collection, and onsite updates. Coordinating award winner photographs on-site.
- Executing live social media posts during the conference.
- Ensuring tracking and reporting are functioning properly. • Overseeing monthly and quarterly analytics reports with the Digital Marketing Coordinator.
Manage ASPEN’s Google ads accounts by:
- Maintaining ongoing ads on Google Ad Grants (free) account.
- Creating and managing paid Google Ad campaigns as needed.
Position Requirements
- 6-8 years of marketing or digital marketing experience.
- 5-6 years of supervisory or project leadership experience.
- Experience managing integrated, multi-channel marketing campaigns.
- Bachelor's degree in marketing, communications, or related field.
- Association experience is highly desirable.
- Excellent written and verbal communication skills.
- Strong writing, editing, and proofreading skills (thorough knowledge of English grammar, technical, scientific, and medical writing styles along with use of proofreaders’ marks).
- Experience leading organizational branding initiatives.
- Strong project portfolio management skills.
- Exceptional attention to detail and accuracy in all aspects of work.
- Ability to quickly learn, comprehend, and apply new information, technologies, and processes.
- Ability to think creatively to solve problems, handle multiple projects, determine priorities, and meet deadlines. Experience using data to drive strategic decisions.
- Strong interpersonal skills with the ability to collaborate effectively and work independently.
- Experience balancing multiple organizational priorities.
- Working knowledge of HTML for email marketing.
- Experience with email marketing platforms (Informz/Higher Logic), content management systems (WordPress), marketing analytics tools (Google and Awario), and membership databases (Impexium), or experience with similar platforms preferred.
- Experience with basic graphic design, photography, and video editing.
- This is a full-time, salaried position starting at $82,000 based on experience.
Physical Requirements
- Prolonged periods of sitting at a desk and working on a computer.
- Must be able to lift 10 lbs.
- Ability to travel to the ASPEN Annual Conf
Skills Required
- 6-8 years of marketing or digital marketing experience
- 5-6 years of supervisory or project leadership experience
- Experience managing integrated, multi-channel marketing campaigns
- Bachelor's degree in marketing, communications, or a related field
- Association experience
- Excellent written and verbal communication skills
- Strong writing, editing, and proofreading skills, including knowledge of English, technical, scientific, and medical writing styles
- Experience leading organizational branding initiatives
- Strong project portfolio management skills
- Exceptional attention to detail and accuracy
- Ability to learn and apply new information, technologies, and processes quickly
- Ability to solve problems creatively, manage multiple projects, prioritize work, and meet deadlines
- Experience using data to drive strategic decisions
- Strong interpersonal and collaboration skills, with ability to work independently
- Experience balancing multiple organizational priorities
- Working knowledge of HTML for email marketing
- Experience with email marketing platforms such as Informz or Higher Logic
- Experience with content management systems such as WordPress
- Experience with marketing analytics tools such as Google Analytics or Awario
- Experience with membership databases such as Impexium or similar platforms
- Experience with basic graphic design, photography, and video editing
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
As the country's leading full-service human resources firm focused exclusively on the nonprofit sector, we understand the unique needs of mission-driven organizations like no one else. We know that your organization is only as effective as your people. That's where we come in. We partner with nonprofits and associations in talent acquisition, executive search, human resources consulting and education & training, all with the objective of making the nonprofit workforce the best it can be. Since 2000, we have amplified the impact of the world’s most influential nonprofit organizations, from Amnesty International to Greenpeace and Boys & Girls Clubs of America. Nonprofit HR is also widely recognized for nonprofit sector research and thought leadership. We publish the leading annual study on nonprofit employment practices and host a variety of educational events for nonprofit professionals. Need to talk with someone about your organization's talent management priorities? Reach us in your metro market: National Headquarters in Washington, DC: 202.785.2060 New York, NY: 917.246.5042 Philadelphia, PA: 215.367.1642 Boston, MA: 617.412.4050 Los Angeles, CA: 323.789.6419 San Francisco, CA: 650.331.3252
.jpg)
